Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Brain training franchisor LearningRx settles FTC complaint about its marketing claims

BrainTraining_learningRxLearn­ingRx To Pay $200K For Alleged­ly Unproven Claims That Brain Train­ing Can Improve Income, Treat Autism & ADHD (Con­sumerist):

The com­pa­ny behind the Learn­ingRX “brain train­ing” pro­gram has agreed to pay a $200,000 set­tle­ment and to stop mak­ing claims that its sys­tem is clin­i­cal­ly proven to treat seri­ous health con­di­tions, or that it can Read the rest of this entry »

Under new CEO, Lumosity to expand brain training platform with focus on applied skills and broader social, wellness factors

lumosityLumosity’s Stum­ble Reveals How We Think About Think­ing (Buz­zFeed News):

The ads were per­va­sive, pop­ping up on CNN, Fox News, NPR, and Google search­es. And they were per­sua­sive: Play­ing Lumos­i­ty games would do your brain good…But these claims sound­ed a lit­tle too rosy to the Fed­er­al Trade Com­mis­sion, which Read the rest of this entry »

San Francisco, April 6th: Explore the latest in Pervasive Neurotechnology @ NeuroTechSF

SF_wearables_neurotechHeads-up: Alvaro Fer­nan­dez, our co-founder and the edi­tor-in-chief of Sharp­Brains’ lat­est mar­ket report, will present Per­va­sive Neu­rotech­nol­o­gy: The Inno­va­tion Land­scape at Neu­roTech SF 2016, a new indus­try con­fer­ence explor­ing break­throughs in brain mon­i­tor­ing, BCI, neu­ro­feed­back and stim­u­la­tion.

–> To Learn More & Reg­is­ter, click HERE (20%-off dis­count code: SB20) Read the rest of this entry »

BBC brain training study apparently retracts previous overgeneralized claim that “brain training doesn’t work”

bbcbraintrainingOnline brain train­ing ‘helps old­er adults with every­day tasks’ (BBC):

Near­ly 7,000 peo­ple aged 50 and over signed up for the six-month exper­i­ment, launched by BBC TV’s Bang Goes The Theory…Some of the vol­un­teers were encour­aged to play online brain train­ing games for 10 min­utes at a time, as often as they wished. The oth­ers — the con­trol group — were asked to do sim­ple inter­net search­es Read the rest of this entry »

Training our brains with novelty, challenge…and videogames (20-minute panel discussion)

How Do Video Games Affect The Brain? (Huff­in­g­ton Post Live):

Amer­i­cans play a lot of video games — that much isn’t up for dis­pute. But the impact on our brains is, along with the bil­lion dol­lar indus­try that has sprung up around games, designed to make you smarter. Can “brain train­ing” games make real change? Read the rest of this entry »

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