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Neuroplasticity, Brain Fitness and Cognitive Health News

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Next: NeuroGaming conference + ESCoNS Summit in San Francisco

NeuroGaming-2015.

Heads-up about a great upcom­ing event. The Neu­roGam­ing 2015 Con­fer­ence and Expo on May 6–7 is the place where mind and body meet game play, where neu­rogame devel­op­ers share the lat­est emo­tion­al, cog­ni­tive, sen­so­ry and behav­ioral tech­nolo­gies to cre­ate com­pelling expe­ri­ences to engage and enter­tain gamers world­wide. New this year — ESCoNS Pre-con­fer­ence Sum­mit,  to take a deep dive on aca­d­e­m­i­cal­ly rig­or­ous research into the future of ther­a­peu­tic neu­rogames for brain dis­or­ders. Read the rest of this entry »

Upcoming event: NeuroGaming + ESCoNS Summit 2015 (May 5–7; San Francisco)

NeuroGaming-2015.

Heads-up about a great upcom­ing event. The Neu­roGam­ing 2015 Con­fer­ence and Expo on May 6–7 is the place where mind and body meet game play, where neu­rogame devel­op­ers share the lat­est emo­tion­al, cog­ni­tive, sen­so­ry and behav­ioral tech­nolo­gies to cre­ate com­pelling expe­ri­ences to engage and enter­tain gamers world­wide. New this year — ESCoNS Pre-con­fer­ence Sum­mit,  to take a deep dive on aca­d­e­m­i­cal­ly rig­or­ous research into the future of ther­a­peu­tic neu­rogames for brain dis­or­ders. Read the rest of this entry »

Brain fitness & training heads towards its tipping point

How do you know when some­thing is fast mov­ing towards a Glad­wellian tip­ping point? When health insur­ance com­pa­nies and pub­lic pol­i­cy mak­ers launch sig­nif­i­cant ini­tia­tives.

For exam­ple, the gov­ern­ment of Ontario recent­ly announced a $10 mil­lion invest­ment with Bay­crest Research Cen­tre who will part­ner with MaRS Ven­ture Group to devel­op and com­mer­cialise brain fit­ness tech­nolo­gies. The invest­ment was matched by an addi­tion­al $10 mil­lion from pri­vate sources.

Anoth­er impor­tant devel­op­ment was the $18 mil­lion agree­ment between the Aus­tralian-based Brain Resource Com­pa­ny (ASX:BRC) and OptumHealth in the US. This will allow for the pro­vi­sion of web-based cog­ni­tive assess­ments as part of a clinician’s deci­sion sup­port sys­tems.

These are some ini­tia­tives cov­ered in a webi­nar Top Ten Cog­ni­tive Fit­ness Events of 2008 pre­sent­ed in Decem­ber for Sharp­Brains’ clients. Alvaro Fer­nan­dez described the state of play and main dri­vers behind the growth of the bur­geon­ing brain fit­ness mar­ket — which I will try and sum­ma­rize here.

The key dri­vers seem to be Read the rest of this entry »

Cognitive Assessments: HeadMinder, ANAM, and more

Just saw a very inter­est­ing press release regard­ing com­put­er-based neu­rocog­ni­tive assess­ments — a crit­i­cal part of the brain fit­ness puz­zle. How long will it take before con­sumers can have access to a reli­able and cred­i­ble annu­al “men­tal check-up”/ cog­ni­tive base­line?

Head­Min­der Cog­ni­tive Sta­bil­i­ty Index: Com­put­er­ized Neu­rocog­ni­tive … (Press release)

- “The Head­Min­der web-based Cog­ni­tive Sta­bil­i­ty Index (CSI) has proven more use­ful for blast-con­cus­sion detec­tion than the ANAM com­put­er­ized test bat­tery the DoD cur­rent­ly employs. The CSI pro­vides an imme­di­ate solu­tion to clear the back­log of 400,000 IED-exposed ser­vice mem­bers in less than two years.”

- “The CSI is a 30-minute, Inter­net-based, com­put­er­ized test that pro­vides auto­mat­ed, objec­tive mea­sures of atten­tion, mem­o­ry, response speed, and pro­cess­ing speed for ini­tial eval­u­a­tion of cog­ni­tive func­tion­ing. The CSI pro­duces stan­dard­ized reports that enable triage and deci­sion-mak­ing appro­pri­ate to a user’s qual­i­fi­ca­tions — from medic to neu­ropsy­chol­o­gist to neu­rol­o­gist and oth­er treat­ment team mem­bers.”

We cov­ered this emerg­ing type of assess­ments in the arti­cle Com­put­er­ized Cog­ni­tive Assess­ments: oppor­tu­ni­ties and con­cerns

- “In fact, one of the Read the rest of this entry »

The Brain Fitness/ Training Market: An Executive Summary

Over the next weeks we are going to be shar­ing the Exec­u­tive Sum­ma­ry of our mar­ket report The State of the Brain Fit­ness Soft­ware Mar­ket 2008 with mem­bers and clients of sev­er­al part­ner orga­ni­za­tions (the British Colum­bia Seniors Liv­ing Asso­ci­a­tion, where I will be speak­ing this Thurs­day, Neu­rotech Reports, where I will speak on Octo­ber 24th, and the Health 2.0 con­fer­ence, where we are spon­sor­ing a pan­el on gam­ing for health), so it is only fair that we first share it with our own read­ers.

Exec­u­tive Sum­ma­ry

A spate of recent glob­al news cov­er­age on brain fit­ness and brain train­ing reflects a grow­ing inter­est in nat­ur­al, non drug-based inter­ven­tions to keep our brains sharp as we age. This inter­est is very time­ly, giv­en an aging pop­u­la­tion, increas­ing preva­lence of Alzheimer’s rates, and soar­ing health care costs in the US that place more empha­sis than ever on pre­ven­tion and lifestyle changes.

US brain fit­ness mar­ket: sig­nif­i­cant and grow­ing

We esti­mate the size of the US brain fit­ness mar­ket was $225m in 2007 – more than dou­ble what it was in 2005. Where­as K12 school sys­tems were the largest buy­ers in 2005, con­sumers were respon­si­ble for most of the growth from 2005 to 2007. We esti­mate that the con­sumer seg­ment grew from a few mil­lion in 2005 to $80m in 2007, and fore­see sig­nif­i­cant mar­ket growth dri­ven not only by con­sumers but also by health­care and insur­ance providers.

Mar­ket dynam­ics

As we speak to diverse audi­ences about this emerg­ing field around the coun­try we are fre­quent­ly asked the fol­low­ing ques­tions:

- Why are we talk­ing about the brain fit­ness field at all?

Over the past decade, teams backed by neu­ro­sci­en­tists around the world Read the rest of this entry »

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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