Collecting neuro-response data via wearable electroencephalography (EEG) headsets to personalize the presentation of stimuli: Key neurotech patent by Nielsen

By SharpBrains | May 31, 2017
stimulus material

Today we are shar­ing a 2013 patent by The Nielsen Com­pa­ny. (As men­tioned, we are fea­tur­ing foun­da­tion­al Per­va­sive Neu­rotech patents, from old­er to new­er by issue date, to help pre­view emerg­ing neu­rotech­nolo­gies and brain health solu­tions) U.S. Patent No. 8,392,251: Loca­tion aware pre­sen­ta­tion of stim­u­lus mate­r­i­al Assignee(s): The Nielsen Com­pa­ny Inventor(s): Anan­tha Pradeep, Robert T. Knight, Ramachandran…

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Improving Brain Health Outcomes with Tech, Incentives and Comparative Effectiveness Research

By Alvaro Fernandez | October 25, 2010

Mal­prac­tice Method­ol­o­gy (New York Times OpEd by Peter Orszag) Right now, health care is more evi­­dence-free than you might think. And even where evi­­dence-based clin­i­cal guide­lines exist, research sug­gests that doc­tors fol­low them only about half of the time. One esti­mate sug­gests that it takes 17 years on aver­age to incor­po­rate new research find­ings into…

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