Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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To stimulate your brain, find new ways to challenge yourself every day

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For Effec­tive Brain Fit­ness, Do More Than Play Sim­ple Games (The New York Times):

…Legions of baby boomers already use com­put­ers or apps to stim­u­late the brain, but they should be thought of as part of a larg­er engage­ment with the world…Finding new ways to chal­lenge your­self every day, Mr. Rebok said, is a good idea. This can include lots of ordi­nary activ­i­ties like doing men­tal cal­cu­la­tions rather than reach­ing for a cal­cu­la­tor, or tak­ing a new dri­ving route or eat­ing with the oppo­site hand…

Mr. Fer­nan­dez of Sharp­Brains said he would like to see a more sys­tem­at­ic way to mea­sure cog­ni­tion, such as annu­al men­tal health check­ups. “If we had bet­ter assess­ments, we could empow­er con­sumers,” he said. “That’s the next fron­tier.”

To learn more:

Nike launches mental training app to help soccer players win the mental game

nike-pro-geniusNike Moves into Brain Train­ing with Launch of Pro Genius (Cre­ativ­i­ty):

Nike has made its first move into the world of men­tal train­ing with the launch of Pro Genius, a series of tools and tech­niques designed to help young soc­cer play­ers devel­op the men­tal side of their game Read the rest of this entry »

Dr. Michael Merzenich: To harness Neuroplasticity for cognitive enhancement, we need to think “Fitness” more than “Games”

KavliPrize-Neuro(Editor’s Note: In order to help read­ers famil­iar­ize them­selves with the work and think­ing of Dr. Michael Merzenich, one of the win­ners of the 2016 Kavli Prize in Neu­ro­science for ground­break­ing work on neu­ro­plas­tic­i­ty, we are con­dens­ing and repub­lish­ing the com­pre­hen­sive con­ver­sa­tion that Dr. Merzenich and Alvaro Fer­nan­dez had in 2009, in prepa­ra­tion for the inau­gur­al Sharp­Brains Vir­tu­al Sum­mit.)

Dr. Michael Merzenich, Emer­i­tus Pro­fes­sor at UCSF, is a lead­ing pio­neer in brain plas­tic­i­ty research. In the late 1980s, Dr. Merzenich was on the team that invent­ed the cochlear implant. In 1996, he was the found­ing CEO of Sci­en­tif­ic Learn­ing Cor­po­ra­tion, and in 2004 became co-founder and Read the rest of this entry »

Brain training franchisor LearningRx settles FTC complaint about its marketing claims

BrainTraining_learningRxLearn­ingRx To Pay $200K For Alleged­ly Unproven Claims That Brain Train­ing Can Improve Income, Treat Autism & ADHD (Con­sumerist):

The com­pa­ny behind the Learn­ingRX “brain train­ing” pro­gram has agreed to pay a $200,000 set­tle­ment and to stop mak­ing claims that its sys­tem is clin­i­cal­ly proven to treat seri­ous health con­di­tions, or that it can Read the rest of this entry »

Neuroplasticity and “real” Brain Games: The opportunity at hand

-- An MRI image of the brain showing the structure of white matter. Credit 3D Slicer/Wikimedia Commons.

– An MRI image of the brain show­ing the struc­ture of white mat­ter. Cred­it 3D Slicer/Wikimedia Com­mons.

In prepa­ra­tion for the new sea­son of Nation­al Geographic’s Brain Games, their pro­duc­ers asked me to par­tic­i­pate in a vir­tu­al round­table around this thought-pro­vok­ing ques­tion:

Do you think indi­vid­u­als can train their brain to respond in a par­tic­u­lar way to cer­tain sit­u­a­tions, or do you think our brain’s innate “star­tle response” is too hard­wired to alter?

My short answer: Yes, we can train our brains.

My long answer: Not only we can, but we SHOULD train our brains to respond in par­tic­u­lar ways to cer­tain sit­u­a­tions. That’s why we have a human brain to begin with…Keep read­ing arti­cle The Real Brain Game: Har­ness­ing Neu­ro­plas­tic­i­ty to Upgrade Our Men­tal Equip­ment (The Cre­ativ­i­ty Post)

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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