Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Nike launches mental training app to help soccer players win the mental game

nike-pro-geniusNike Moves into Brain Train­ing with Launch of Pro Genius (Cre­ativ­i­ty):

Nike has made its first move into the world of men­tal train­ing with the launch of Pro Genius, a series of tools and tech­niques designed to help young soc­cer play­ers devel­op the men­tal side of their game Read the rest of this entry »

Dr. Michael Merzenich: To harness Neuroplasticity for cognitive enhancement, we need to think “Fitness” more than “Games”

KavliPrize-Neuro(Editor’s Note: In order to help read­ers famil­iar­ize them­selves with the work and think­ing of Dr. Michael Merzenich, one of the win­ners of the 2016 Kavli Prize in Neu­ro­science for ground­break­ing work on neu­ro­plas­tic­i­ty, we are con­dens­ing and repub­lish­ing the com­pre­hen­sive con­ver­sa­tion that Dr. Merzenich and Alvaro Fer­nan­dez had in 2009, in prepa­ra­tion for the inau­gur­al Sharp­Brains Vir­tu­al Sum­mit.)

Dr. Michael Merzenich, Emer­i­tus Pro­fes­sor at UCSF, is a lead­ing pio­neer in brain plas­tic­i­ty research. In the late 1980s, Dr. Merzenich was on the team that invent­ed the cochlear implant. In 1996, he was the found­ing CEO of Sci­en­tif­ic Learn­ing Cor­po­ra­tion, and in 2004 became co-founder and Read the rest of this entry »

Brain training franchisor LearningRx settles FTC complaint about its marketing claims

BrainTraining_learningRxLearn­ingRx To Pay $200K For Alleged­ly Unproven Claims That Brain Train­ing Can Improve Income, Treat Autism & ADHD (Con­sumerist):

The com­pa­ny behind the Learn­ingRX “brain train­ing” pro­gram has agreed to pay a $200,000 set­tle­ment and to stop mak­ing claims that its sys­tem is clin­i­cal­ly proven to treat seri­ous health con­di­tions, or that it can Read the rest of this entry »

Neuroplasticity and “real” Brain Games: The opportunity at hand

-- An MRI image of the brain showing the structure of white matter. Credit 3D Slicer/Wikimedia Commons.

– An MRI image of the brain show­ing the struc­ture of white mat­ter. Cred­it 3D Slicer/Wikimedia Com­mons.

In prepa­ra­tion for the new sea­son of Nation­al Geographic’s Brain Games, their pro­duc­ers asked me to par­tic­i­pate in a vir­tu­al round­table around this thought-pro­vok­ing ques­tion:

Do you think indi­vid­u­als can train their brain to respond in a par­tic­u­lar way to cer­tain sit­u­a­tions, or do you think our brain’s innate “star­tle response” is too hard­wired to alter?

My short answer: Yes, we can train our brains.

My long answer: Not only we can, but we SHOULD train our brains to respond in par­tic­u­lar ways to cer­tain sit­u­a­tions. That’s why we have a human brain to begin with…Keep read­ing arti­cle The Real Brain Game: Har­ness­ing Neu­ro­plas­tic­i­ty to Upgrade Our Men­tal Equip­ment (The Cre­ativ­i­ty Post)

Test your memory and reasoning skills with these American and international proverbs

Temporal lobe Frontal LobeMem­o­ry relies most­ly on tem­po­ral (see green area, in image to the left) and frontal (in red) areas of the brain. These may be the areas that will get stim­u­lat­ed when you (assum­ing you are Amer­i­can or have lived in the US for long) try to remem­ber the miss­ing words in the Amer­i­can proverbs below.

How­ev­er when it comes to inter­na­tion­als proverbs below you may have to use your rea­son­ing skills more than your mem­o­ry skills, as it is like­ly that you do not know these proverbs. In this case, the frontal exer­cise is more intense. Try to guess what the final words of each inter­na­tion­al proverb might be. Use your log­i­cal skills. Read the rest of this entry »

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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