By: SharpBrains
Nike Moves into Brain Training with Launch of Pro Genius (Creativity):
“Nike has made its first move into the world of mental training with the launch of Pro Genius, a series of tools and techniques designed to help young soccer players develop the mental side of their game Read the rest of this entry »
By: SharpBrains
(Editor’s Note: In order to help readers familiarize themselves with the work and thinking of Dr. Michael Merzenich, one of the winners of the 2016 Kavli Prize in Neuroscience for groundbreaking work on neuroplasticity, we are condensing and republishing the comprehensive conversation that Dr. Merzenich and Alvaro Fernandez had in 2009, in preparation for the inaugural SharpBrains Virtual Summit.)
Dr. Michael Merzenich, Emeritus Professor at UCSF, is a leading pioneer in brain plasticity research. In the late 1980s, Dr. Merzenich was on the team that invented the cochlear implant. In 1996, he was the founding CEO of Scientific Learning Corporation, and in 2004 became co-founder and Read the rest of this entry »
By: SharpBrains
LearningRx To Pay $200K For Allegedly Unproven Claims That Brain Training Can Improve Income, Treat Autism & ADHD (Consumerist):
“The company behind the LearningRX “brain training” program has agreed to pay a $200,000 settlement and to stop making claims that its system is clinically proven to treat serious health conditions, or that it can Read the rest of this entry »
By: SharpBrains

– An MRI image of the brain showing the structure of white matter. Credit 3D Slicer/Wikimedia Commons.
In preparation for the new season of National Geographic’s Brain Games, their producers asked me to participate in a virtual roundtable around this thought-provoking question:
Do you think individuals can train their brain to respond in a particular way to certain situations, or do you think our brain’s innate “startle response” is too hardwired to alter?
My short answer: Yes, we can train our brains.
My long answer: Not only we can, but we SHOULD train our brains to respond in particular ways to certain situations. That’s why we have a human brain to begin with…Keep reading article The Real Brain Game: Harnessing Neuroplasticity to Upgrade Our Mental Equipment (The Creativity Post)
By: Dr. Pascale Michelon
Memory relies mostly on temporal (see green area, in image to the left) and frontal (in red) areas of the brain. These may be the areas that will get stimulated when you (assuming you are American or have lived in the US for long) try to remember the missing words in the American proverbs below.
However when it comes to internationals proverbs below you may have to use your reasoning skills more than your memory skills, as it is likely that you do not know these proverbs. In this case, the frontal exercise is more intense. Try to guess what the final words of each international proverb might be. Use your logical skills. Read the rest of this entry »