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Trend: Going on a brain health vacation

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A Look at Lux­u­ry Resorts That Now Offer Brain Health Pro­grams (Next Avenue):

Like any self-dis­re­spect­ing woman, I’ve spent a life­time of mir­ror scruti­ny (and cash) on my thighs, hips, heart, back, post-baby bel­ly, even my eye­brows. For all this invest­ment, I’ve paid scant atten­tion to the one irre­place­able body part that keeps every­thing else run­ning: my brain.

Why not learn how to show it some love, then, in the nicest pos­si­ble way — by tak­ing it on a brain vaca­tion?

Gray mat­ter is the lat­est twist in the red-hot well­ness tourism cat­e­go­ry, which is grow­ing by 7.5% a year, accord­ing to the Glob­al Well­ness Insti­tute .… “It’s pos­si­ble to alter 70% of your genet­ic des­tiny by chang­ing non­genet­ic fac­tors, with the deci­sions you make. That’s the new field called epi­ge­net­ics,” says Dr. Richard Car­mona, the 17th U.S. Sur­geon Gen­er­al…

Although any­one can learn brain-health basics at home, doing so with pro­fes­sion­al sup­port while on vaca­tion costs, well, big vaca­tion bucks. 10-room Life­works runs $5,000 for four nights of all-inclu­sive meals and activ­i­ties. Canyon Ranch’s “Boost Your Brain” pro­gram costs $500, and that’s above its stan­dard tab of $1,099 per per­son per night — also all-inclu­sive.

Maybe it’s best to think of this as a brain invest­ment as well as a hol­i­day. What’s the price of a brain that works bet­ter, longer?”

Trend in Context:

Welcoming “Como Investir no Seu Cérebro?”

It is a plea­sure to announce the pub­li­ca­tion of the Por­tuguese edi­tion of The Sharp­Brains Guide to Brain Fit­ness, by Edições Sílabo, and with a beau­ti­ful pref­ace by Dr. Alexan­dre Cas­tro Cal­das, Direc­tor of the Health Sci­ences Insti­tute in Lis­bon!

If you speak Por­tuguese here’s a great book on brain health and brain fit­ness (lit­er­al­ly, the title means “How to invest in your brain,” same as in the Span­ish edi­tion).

SINOPSE (in Portuguese):

Todos sabe­mos que deve­mos inve­stir na nos­sa saúde, na nos­sa edu­cação, na nos­sa car­reira profis­sion­al, em planos de poupança. Mas poucos sabem porque e como inve­stir no nos­so mais impor­tante recur­so: o cére­bro.

Numa área tão apaixo­nante e nova como é a da ciên­cia do cére­bro, este livro é um guia estim­u­lante e práti­co, com valiosa infor­mação e con­sel­hos úteis para que o leitor pos­sa mel­ho­rar o rendi­men­to atu­al e futuro do seu cére­bro, enrique­cen­do deste modo a sua qual­i­dade de vida e saúde men­tal.

«(…) Este livro não é só mais um livro descreven­do as funções cere­brais, pelo con­trário ele revê com rig­or cien­tí­fi­co a lit­er­atu­ra atu­al, chaman­do a atenção para as fontes de infor­mação que são mais fidedig­nas — cuida­do com as notí­cias dos jor­nais! — e trazen­do as respostas dos próprios autores num diál­o­go sim­ples. Em tem­pos li algures que nos fal­ta­va um livro de instruções para cuidar­mos de nós próprios e do enorme val­or daqui­lo que pos­suí­mos em ter­mos de com­petên­cia men­tal. Aqui fica uma impor­tante con­tribuição para esse obje­ti­vo. (…) Leiam, então, este pre­cioso livro e pre­parem-se para os próx­i­mos capí­tu­los.»
— Alexan­dre Cas­tro Cal­das, Pro­fes­sor Cat­e­dráti­co de Neu­rolo­gia Uni­ver­si­dade Católi­ca de Lis­boa. Direc­tor do Insti­tu­to de Ciên­cias da Saúde.

 

To order the book:

Towards a new culture of Brain Health and Brain Fitness

Some addi­tion­al Con­fer­ence Bites from the stim­u­lat­ing con­ver­sa­tions at the Future of Health Sum­mit ear­li­er this week:

We real­ly believe the future is indi­vid­u­al­iza­tion & con­sumers will be empow­ered to make more choice.”
~ Sara Wajn­berg, Oscar Health

Every­one has a brain, and how can we help every­one under­stand the impor­tance of brain health? ‘Brain fit­ness’ is a metaphor that engages peo­ple at all lev­els.”
~ Alvaro Fer­nan­dez, Sharp­Brains Read the rest of this entry »

Have a Kindle? Order The SharpBrains Guide to Brain Fitness at a sharp discount and help fight Alzheimer’s Disease

As you prob­a­bly know Sep­tem­ber is World Alzheimer’s Month, and we’d like to help improve pub­lic knowl­edge about brain health and Alzheimer’s risk fac­tors by mak­ing The Sharp­Brains Guide to Brain Fit­ness: How to Opti­mize your Brain Health and Per­for­mance at Any Age eas­i­er to access and read. Read the rest of this entry »

Could technology help cure depression among older adults? (Short answer: Yes)

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Why tech­nol­o­gy — not med­ica­tion — is the future of treat­ing old­er adults with depres­sion (McKnight’s Long-term Care News):

The go-to treat­ment for many cas­es of depres­sion is med­ica­tion.

Unfor­tu­nate­ly, this treat­ment option can cause as many issues as the prob­lem it is try­ing to solve. Anti­de­pres­sants can put res­i­dents at greater risk of falls, neg­a­tive health com­pli­ca­tions and oth­er poor con­di­tions. Some stud­ies indi­cate that anti­de­pres­sants may not be effec­tive for most old­er Amer­i­cans. Read the rest of this entry »

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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