brain-fitness-website

Debunking 10 Cognitive Health and Fitness Myths

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As part of the research behind the book The Sharp­Brains Guide for Brain Fit­ness we inter­viewed dozens of lead­ing cog­ni­tive health and fit­ness sci­en­tists and experts world­wide to learn about their research and thoughts, and have a num­ber of take-aways to report.

What Santiago Ramon y Cajal can we clear­ly say today that we could­n’t have said only 10 years ago? That what neu­ro­science pio­neer San­ti­a­go Ramon y Cajal claimed in the XX cen­tu­ry, “Every man can, if he so desires, become the sculp­tor his own brain”, may well become real­i­ty in the XXI.

And trans­form Edu­ca­tion, Health, Train­ing, and Gam­ing in the process, since [Read more…] about Debunk­ing 10 Cog­ni­tive Health and Fit­ness Myths

Cognitive Fitness and Brain Improvement: 10 Debunked Myths

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Over the last year we have inter­viewed a num­ber of lead­ing brain health and fit­ness sci­en­tists and prac­ti­tion­ers world­wide to learn about their research and thoughts, and have news to report.

What can we say today that we could­n’t have said only 10 years ago? That what neu­ro­science pio­neer San­ti­a­go Ramon ySantiago Ramon y Cajal Cajal claimed in the XX cen­tu­ry, “Every man can, if he so desires, become the sculp­tor his own brain”, may well become real­i­ty in the XXI. And influ­ence Edu­ca­tion, Health, Train­ing, and Gam­ing in the process.

We have only scratched the sur­face of what sci­ence-based struc­tured cog­ni­tive (i.e., men­tal) exer­cise can do for brain health and pro­duc­tiv­i­ty. We are now wit­ness­ing the birth of a new indus­try that cross­es tra­di­tion­al sec­tor bound­aries and that may help us under­stand, assess and train our brains, har­ness­ing the grow­ing research about neu­ro­ge­n­e­sis (the cre­ation of new neu­rons), neu­ro­plas­tic­i­ty (the abil­i­ty of the brain to rewire itself through expe­ri­ence), cog­ni­tive train­ing and emo­tion­al regulation.

Let’s now debunk 10 myths, still too preva­lent, that may pre­vent us from see­ing the full poten­tial of this emerg­ing field:

Myth 1: It’s all in our genes.

Real­i­ty: A big com­po­nent of our life­long brain health and devel­op­ment depends on what we do with our brains. Our own actions, not only our genes, influ­ence our lives to a large extent. Genes pre­dis­pose us, not deter­mine our fates.

“Indi­vid­u­als who lead men­tal­ly stim­u­lat­ing lives, through edu­ca­tion, occu­pa­tion and leisure activ­i­ties, have reduced risk of devel­op­ing Alzheimer’s. Stud­ies sug­gest that they have 35–40% less risk of man­i­fest­ing the dis­ease” — Dr. Yaakov Stern, Divi­sion Leader of the Cog­ni­tive Neu­ro­science Divi­sion of the Sergievsky Cen­ter at Colum­bia University.

Myth 2: The field of Cognitive/ Brain Fit­ness is too new to be credible. 

Real­i­ty: The field rests on sol­id foun­da­tions dat­ing back more decades — what is new is the num­ber and range of tools that are now start­ing to be avail­able for healthy individuals.

“Rig­or­ous and tar­get­ed cog­ni­tive train­ing has been used in clin­i­cal prac­tice for many years. Exer­cis­ing our brains sys­tem­at­i­cal­ly is as impor­tant as exer­cis­ing our bod­ies.” — Dr. Elkhonon Gold­berg, neu­ropsy­chol­o­gist, Frontal Lobes fMRIclin­i­cal pro­fes­sor of neu­rol­o­gy at New York Uni­ver­si­ty School of Med­i­cine, and dis­ci­ple of Alexan­der Luria.

“Today, thanks to fMRI and oth­er neu­roimag­ing tech­niques, we are start­ing to under­stand the impact our actions can have on spe­cif­ic parts of the brain.” — Dr. Judith Beck, Direc­tor of the Beck Insti­tute for Cog­ni­tive Ther­a­py and Research.

Myth 3: Med­ica­tion is and will remain the only evi­dence-based inter­ven­tion for a num­ber of brain-relat­ed problems.

Real­i­ty: Cog­ni­tive train­ing pro­grams are start­ing to [Read more…] about Cog­ni­tive Fit­ness and Brain Improve­ment: 10 Debunked Myths

Brain Health and Fitness Workshops

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Today I have an announce­ment to make. You prob­a­bly are seeing all the arti­cles about Brain Fit­ness in the press and wondering, “What is this all about?”, “Can some­one help me nav­i­gate through all the pro­grams out there?”, “How is Brain Fit­ness rel­e­vant to me in my per­son­al life or at work?”. Well…we are deliv­er­ing a series of work­shops to com­pa­nies and orga­ni­za­tions com­bin­ing mod­ules ‑includ­ing sci­en­tif­ic overview, the indus­try trends and key play­ers, fun team-build­ing exer­cis­es- that can be tai­lored to each orga­ni­za­tion’s spe­cif­ic needs. Ses­sions last from 1 to 6 hours, depend­ing on the group’s com­po­si­tion and agen­da and are deliv­ered either in per­son or via web conference.

We want to be able to reach more orga­ni­za­tions, so please let us know of any ideas!

Some recent examples

1. Man­ag­ing Stress for Peak Per­for­mance (we men­tioned some notes on an Accen­ture ses­sion)

New and chal­leng­ing sit­u­a­tions – such as tak­ing on new responsibilities– can trig­ger reac­tions in our brain and body that lim­it or even block our deci­sion-mak­ing abil­i­ties. These reac­tions may also harm our long-term brain pow­er and health. Although we can­not avoid change and stress­ful sit­u­a­tions, we can learn how to man­age our stress lev­els to ensure peak per­for­mance-even in tough moments. The lat­est neu­ro­science research proves that stress man­age­ment is a train­able “mental muscle.” This is true for any high pres­sure pro­fes­sion, be it trad­ing, sports, or sim­ply mod­ern life.

2. The Sci­ence of Brain Health and Brain Fit­ness (sim­i­lar to what I will teach at UC Berke­ley OLLI)

Neu­ro­sci­en­tists have shown how the human brain retains neu­ro­plas­tic­i­ty (the abil­i­ty to rewire itself) and neu­ro­ge­n­e­sis (the cre­ation of new neu­rons) dur­ing its full life­time, lead­ing to a new under­stand­ing of [Read more…] about Brain Health and Fit­ness Workshops

Customer Satisfaction Survey/ Tech Museum Awards

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We usu­al­ly spend more time in this blog talk­ing about brain fit­ness sci­ence, pro­grams and trends than talk­ing about peo­ple. Today we are going to change that, since we have been receiv­ing great feed­back from a num­ber of sources. While we still need to improve a lot, we can start to see the results of what we do in our “brain fit­ness cen­ter”. And we could­n’t be hap­pi­er about the nom­i­na­tion this week of Dr. Elkhonon Gold­berg and myself, as Sharp­Brains cofounders, for The Tech Muse­um Awards — Tech­nol­o­gy Ben­e­fit­ing Human­i­ty, in the Health category.

I. Anony­mous Feed­back from an online sur­vey of our online store cus­tomers

  • 58% respon­dents are Very Sat­is­fied, and 42% Sat­is­fied, with the prod­ucts and ser­vices they chose. I promise that there were more options (Dis­sat­is­fied, Very Dissatisfied)
  • “As a trad­er, I real­ly need to sus­tain atten­tion for long peri­ods. Your pro­gram (here) has been eye-open­ing and very helpful.”
  • “I LOVE the pro­gram! It is fun, chal­lenges me and gives me hope for improv­ing in the areas where I have lim­i­ta­tions. Staff sup­port & edu­ca­tion­al infor­ma­tion has been great. It is very impor­tant to be able to talk to some­one about the ques­tions or process prob­lems that we experience…your mem­ber on-line site gives us the oppor­tu­ni­ty to get answers & need­ed sup­port. Thanks for all you are doing. My hus­band and I love get­ting feed­back about our progress…it is a very pos­i­tive experience!”
  • “Keep devel­op­ing pro­grams so when we fin­ish doing the Mind­Fit (here) pro­gram there will be anoth­er one to build upon the first! I am impressed at how well your pro­grams are indi­vid­u­al­ized. Good Job to all involved!”
  • “Good, I enjoy the games (here) and I can tell a dif­fer­ence in my mem­o­ry and over­all awareness.”

II. Feed­back about our Stress Man­age­ment for Peak Per­for­mance work­shop (here)

Brain Health Newsletter, March Edition

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We hope you are enjoy­ing Brain Aware­ness Week this week and hope­ful­ly think­ing a lit­tle more about your brain and brain fit­ness! Below you have the Brain Fit­ness Newslet­ter we sent a few days ago. You can sub­scribe to this month­ly email update in the box on the the top of this page.

We have had anoth­er busy month behind us, and we’re look­ing for­ward to Brain Aware­ness Week March 12–18. Keep read­ing for the details (includ­ing a spe­cial offer in hon­or of Brain Aware­ness Week) …

I. Press Coverage
II. Events
III. Pro­gram Reviews
IV. New Offerings
V. Web­site and Blog Sum­ma­ry, includ­ing brain teasers
[Read more…] about Brain Health Newslet­ter, March Edition

Stress Management Workshop for International Women’s Day

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Today is Inter­na­tion­al Wom­en’s Day 2007.

Glob­al con­sult­ing com­pa­ny Accen­ture orga­nized a series of events, and I was for­tu­nate to lead a fun work­shop on The Neu­ro­science of Stress and Stress Man­age­ment in their San Fran­cis­co office, help­ing over 125 accom­plished women (and a few men) learn what stress is, its impli­ca­tions for our brain func­tion­ing, per­for­mance and health, and of course some tips and tech­niques to devel­op our “stress man­age­ment” mus­cles. It was an hon­or to be able to wrap up a great event that includ­ed Dis­trict Attor­ney Kamala D. Har­ris, two of the co-authors of This is Not the Life I Ordered, a video by Sen­a­tor Dianne Fein­stein, and some great Accen­ture women.

We dis­cussed how stress is the emo­tion­al and phys­i­o­log­i­cal reac­tion to a threat, whether real or imag­ined, that results in a series of adap­ta­tions by our bod­ies. And how stress man­age­ment can bring a vari­ety of ben­e­fits: sus­tained peak per­for­mance, cog­ni­tive flex­i­bil­i­ty, mem­o­ry, deci­sion mak­ing, and even longevity.
You can see a very inter­est­ing exam­ple of the rela­tion­ship between atten­tion, mem­o­ry and stress with this exper­i­ment: Atten­tion and work­ing memory

Let me share some key take-aways from the work­shop, togeth­er with some exer­cis­es we used to illus­trate key points: