brain-fitness-training

Transcript: Paul Nussbaum on Meditation, Neuropsychology and Thanksgiving

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Below you can find the full tran­script of our engag­ing Q&A ses­sion yes­ter­day on holis­tic brain health with clin­i­cal neu­ropsy­chol­o­gist Dr. Paul Nuss­baum, author of Save Your Brain. You can learn more about the full Brain Fit­ness Q&A Series Here.

Per­haps one of the best exchanges was: [Read more…] about Tran­script: Paul Nuss­baum on Med­i­ta­tion, Neu­ropsy­chol­o­gy and Thanksgiving

SharpBrains Council Monthly Insights: How will we assess, enhance and repair cognition across the lifespan?

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When you think of how the PC has altered the fab­ric of soci­ety, per­mit­ting instant access to infor­ma­tion and automat­ing process­es beyond our wildest dreams, it is instruc­tive to con­sid­er that much of this progress was dri­ven by Moore’s law. Halv­ing the size of semi­con­duc­tor every 18 months catal­ysed an expo­nen­tial accel­er­a­tion in performance.

Why is this sto­ry rel­e­vant to mod­ern neu­ro­science and the work­ings of the brain? Because trans­for­ma­tive tech­no­log­i­cal progress aris­es out of choice and the actions of indi­vid­u­als who see poten­tial for change, and we may well be on the verge of such progress. [Read more…] about Sharp­Brains Coun­cil Month­ly Insights: How will we assess, enhance and repair cog­ni­tion across the lifespan?

Michael Merzenich on Brain Training, Assessments, and Personal Brain Trainers

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Dr. Michael Merzenich Dr. Michael Merzenich, Emer­i­tus Pro­fes­sor at UCSF, is a lead­ing pio­neer in brain plas­tic­i­ty research. In the late 1980s, Dr. Merzenich was on the team that invent­ed the cochlear implant. In 1996, he was the found­ing CEO of Sci­en­tif­ic Learn­ing Cor­po­ra­tion (Nas­daq: SCIL), and in 2004 became co-founder and Chief Sci­en­tif­ic Offi­cer of Posit Sci­ence. He was elect­ed to the Nation­al Acad­e­my of Sci­ences in 1999 and to the Insti­tute of Med­i­cine this year. He retired as Fran­cis A. Sooy Pro­fes­sor and Co-Direc­tor of the Keck Cen­ter for Inte­gra­tive Neu­ro­science at the Uni­ver­si­ty of Cal­i­for­nia at San Fran­cis­co in 2007. You may have learned about his work in one of PBS TV spe­cials, mul­ti­ple media appear­ances, or neu­ro­plas­tic­i­ty-relat­ed books.

(Alvaro Fer­nan­dez) Dear Michael, thank you very much for agree­ing to par­tic­i­pate in the inau­gur­al Sharp­Brains Vir­tu­al Sum­mit in Jan­u­ary, and for your time today. In order to con­tex­tu­al­ize the Sum­mit’s main themes, I would like to focus this inter­view on the like­ly big-pic­ture impli­ca­tions dur­ing the next 5 years of your work and that of oth­er neu­ro­plas­tic­i­ty research and indus­try pioneers.

Thank you for invit­ing me. I believe the Sharp­Brains Sum­mit will be very use­ful and stim­u­lat­ing, you are gath­er­ing an impres­sive group togeth­er. I am look­ing for­ward to January.

Neu­ro­plas­tic­i­ty-based Tools: The New Health & Well­ness Frontier

There are many dif­fer­ent tech­nol­o­gy-free approach­es to harnessing/ enabling/ dri­ving neu­ro­plas­tic­i­ty. What is the val­ue that tech­nol­o­gy brings to the cog­ni­tive health table?

It’s all about effi­cien­cy, scal­a­bil­i­ty, per­son­al­iza­tion, and assured effec­tive­ness. Tech­nol­o­gy sup­ports the imple­men­ta­tion of near-opti­mal­ly-effi­cient brain-train­ing strate­gies. Through the Inter­net, it enables the low-cost dis­tri­b­u­tion of these new tools, any­where out in the world. Tech­nol­o­gy also enables the per­son­al­iza­tion of brain health train­ing, by pro­vid­ing sim­ple ways to mea­sure and address indi­vid­ual needs in each per­son­’s brain-health train­ing expe­ri­ence. It enables assess­ments of your abil­i­ties that can affirm that your own brain health issues have been effec­tive­ly addressed.

Of course sub­stan­tial gains could also be achieved by orga­niz­ing your every­day activ­i­ties that grow your neu­ro­log­i­cal abil­i­ties and sus­tain your brain health. Still, if the ordi­nary cit­i­zen is to have any real chance of main­tain­ing their brain fit­ness, they’re going to have to spend con­sid­er­able time at the brain gym!

One espe­cial­ly impor­tant con­tri­bu­tion of tech­nol­o­gy is the scal­a­bil­i­ty that it pro­vides for deliv­er­ing brain fit­ness help out into the world. Think about how effi­cient the drug deliv­ery sys­tem is today. Doc­tors pre­scribe drugs, insur­ance cov­ers them, and there is a drug store in every neigh­bor­hood in almost every city in the world so that every patient has access to them. Once neu­ro­plas­tic­i­ty-based tools and out­comes and stan­dard­ized, we can envi­sion a sim­i­lar sce­nario. And we don’t need all those drug stores, because we have the Internet!

Hav­ing said this, there are obvi­ous obsta­cles. One main one, in my mind, is the lack of under­stand­ing of what these new tools can do. Cog­ni­tive train­ing pro­grams, for exam­ple, seem counter-intu­itive to con­sumers and many pro­fes­sion­als “ why would one try to improve speed-of-pro­cess­ing if all one cares about is mem­o­ry? A sec­ond obvi­ous prob­lem is to get indi­vid­u­als to buy into the effort required to real­ly change their brains for the bet­ter. That buy-in has been achieved for many indi­vid­u­als as it applies to their phys­i­cal health, but we haven’t got­ten that far yet in edu­cat­ing the aver­age old­er per­son that brain fit­ness train­ing is an equal­ly effort­ful business!

Tools for Safer Dri­ving: Teens and Adults

Safe dri­ving seems to be one area where the ben­e­fits are more intu­itive, which may explain the sig­nif­i­cant traction.

Yes, we see great poten­tial and inter­est among insur­ers for improv­ing dri­ving safe­ty, both for seniors and teens. Appro­pri­ate cog­ni­tive train­ing can low­er at-fault acci­dent rates. You can mea­sure clear ben­e­fits in rel­a­tive­ly short time frames, so it won’t take long for insur­ers to see an eco­nom­ic ratio­nale to not only offer pro­grams at low cost or for free but to incen­tivize dri­vers to com­plete them. All­state, AAA, State Farm and oth­er insur­ers are begin­ning to real­ize this poten­tial. It is impor­tant to note that typ­i­cal acci­dents among teens and seniors are dif­fer­ent, so that train­ing method­olo­gies will need to be dif­fer­ent for dif­fer­ent high-risk populations.

Yet, most dri­ving safe­ty ini­tia­tives today still focus on edu­cat­ing dri­vers, rather that train­ing them neu­ro­log­i­cal­ly. We mea­sure vision, for exam­ple, but com­plete­ly ignore atten­tion­al con­trol abil­i­ties, or a dri­ver’s use­ful field of view. I expect this to change sig­nif­i­cant­ly over the next few years.

Long-term care and health insur­ance com­pa­nies will ulti­mate­ly see sim­i­lar ben­e­fits, and we believe that they will fol­low a sim­i­lar course of action to reduce gen­er­al med­ical and neu­rode­gen­er­a­tive dis­ease- (Mild Cog­ni­tive Impair­ment and Alzheimer’s- and Parkin­sons-) relat­ed costs. In fact, many senior liv­ing com­mu­ni­ties are among the pio­neers in this field.

Boomers & Beyond: Main­tain­ing Cog­ni­tive Vitality

Main­stream media is cov­er­ing this emerg­ing cat­e­go­ry with thou­sands of sto­ries. But most cov­er­age seems still focused on does it work? more than “how do we define It”, what does work mean? or work for whom, and for what? Can you sum­ma­rize what recent research suggests?

We have seen clear pat­terns in the appli­ca­tion of our train­ing pro­grams, some pub­lished (like IMPACT), some unpub­lished, some with healthy adults, and some with peo­ple with mild cog­ni­tive impair­ment or ear­ly Alzheimers Dis­ease (AD). What we see in every case: [Read more…] about Michael Merzenich on Brain Train­ing, Assess­ments, and Per­son­al Brain Trainers

Update: Preparing Society for the Cognitive Age, and Industry Webinar

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Here you have the August edi­tion of our month­ly newslet­ter cov­er­ing cog­ni­tive health and Brain Fitnessbrain fit­ness top­ics. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, using the box at the top of this page.

Sci­en­tif­ic pub­li­ca­tion Fron­tiers in Neu­ro­science recent­ly pub­lished a spe­cial issue on Aug­ment­ing Cog­ni­tion, and invit­ed me to con­tribute with an arti­cle titled Prepar­ing Soci­ety for the Cog­ni­tive Age. Ground­break­ing brain research has occurred over the last 20 years. The oppor­tu­ni­ty to improve brain health and per­for­mance is immense, but we need to ensure the mar­ket­place matures in a ratio­nal and sus­tain­able man­ner, both through health­care and non-health­care chan­nels. Click Here to read my article.

Announce­ments

In May 2009 Sharp­Brains pub­lished The State of the Brain Fit­ness Soft­ware Mar­ket 2009, the main indus­try report for lead­ing orga­ni­za­tions prepar­ing their mem­bers, their clients, and their patients for the cog­ni­tive age. 150-pages long, the report includes a mar­ket sur­vey with 2,000+ respon­dents, detailed analy­sis of 20+ ven­dors, research briefs writ­ten by 12 lead­ing sci­en­tists and data and trends for 4 major cus­tomer segments.webinar

Below we share the full Exec­u­tive Sum­ma­ry of the report and announce an exclu­sive webi­nar on Sep­tem­ber 29th to dis­cuss the State of the Mar­ket in more depth with buy­ers of the report.

To order the report and access both the report and the webi­nar, you can click Here. (Only $975 ‑a 25% dis­count- using Dis­count Code Frontiers2009 before Sep­tem­ber 28th).

State of the Market

The brain fit­ness field holds excit­ing promise for the future while pre­sent­ing clear oppor­tu­ni­ties and chal­lenges today. The good news is that there are more tools avail­able than ever before to assess and train a vari­ety of cog­ni­tive skills. The bad news is that there are no mag­ic pills and that con­sumers, while sat­is­fied over­all, seem con­fused by com­pet­ing claims on how to reduce one’s “brain age.” We do see signs that this ear­ly-stage mar­ket can mature in a more ratio­nal, struc­tured man­ner; but there is much work to be done. We esti­mate that the size of the U.S. brain fit­ness soft­ware (i.e., appli­ca­tions designed to assess or enhance cog­ni­tive abil­i­ties) mar­ket in 2008 was [Read more…] about Update: Prepar­ing Soci­ety for the Cog­ni­tive Age, and Indus­try Webinar

Cognitive Heath News: January

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Below you have a col­lec­tion of recent news and announcements:

1) Brain Fit­ness Com­ing to Senior Exer­cise Class­es (press release):

- “The Amer­i­can Senior Fit­ness Asso­ci­a­tion (SFA) has announced a new brain fit­ness train­ing pro­gram designed for exer­cise pro­fes­sion­als. Brain Fit­ness for Old­er Adults teach­es senior fit­ness instruc­tors and per­son­al train­ers how to incor­po­rate effec­tive cog­ni­tive fit­ness into phys­i­cal activ­i­ty pro­grams, offer­ing seniors the oppor­tu­ni­ty to boost both phys­i­cal and men­tal fit­ness simultaneously.”

Com­ment: a very time­ly ini­tia­tive, giv­en the inter­est we see in brain fit­ness edu­ca­tion and ini­tia­tives, and the ben­e­fits of both phys­i­cal and men­tal exer­cise on brain health. It makes a lot of sense to enhance pub­lic aware­ness through train-the-train­er ini­tia­tives. What remains unclear in this SFA pro­gram is what is the direct evi­dence for some­thing that is billed as a “brain fit­ness train­ing pro­gram” and seems to advo­cate one par­tic­u­lar set of exer­cis­es and move­ments for their train­ers and train­ers’ clients. It is one thing to claim a prod­uct pro­vides good infor­ma­tion & is edu­ca­tion­al (like a book, or this blog, or class­es on the brain & brain health) and anoth­er one to claim that it is a “brain fit­ness train­ing pro­gram”, for which we should ask [Read more…] about Cog­ni­tive Heath News: January

The Overflowing Brain: Most Important Book of 2008

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We have tracked for sev­er­al years the sci­en­tif­ic stud­ies pub­lished by Torkel Kling­berg and col­leagues, often won­der­ing aloud, “when will edu­ca­tors, health pro­fes­sion­als, exec­u­tives and main­stream soci­ety come to appre­ci­ate the poten­tial we have in front of  us to enhance our brains and improve our cog­ni­tive functions?”

Dr. Kling­berg has just pub­lished a very stim­u­lat­ing the Overflowing Brain by Torkel Klingsbergpop­u­lar sci­ence book, The Over­flow­ing Brain, that should help in pre­cise­ly that direc­tion. Giv­en the impor­tance of the top­ic, and the qual­i­ty of the book, we have named  The Over­flow­ing Brain: Infor­ma­tion Over­load and the Lim­its of Work­ing Mem­o­ry The Sharp­Brains Most Impor­tant Book of 2008, and asked Dr. Kling­berg to write a brief arti­cle to intro­duce his research and book to you. Below you have. Enjoy!

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Research and Tools to Thrive in the Cog­ni­tive Age

By Dr. Torkel Klingberg

Do we all have atten­tion deficits?

The infor­ma­tion age has pro­vid­ed us with high tech­nol­o­gy which fills our days with an ever increas­ing amount of infor­ma­tion and dis­trac­tion. We are con­stant­ly flood­ed with on-the-go emails, phone calls, adver­tise­ments and text-mes­sages and we try to cope with the increas­ing pace by mul­ti task­ing. A sur­vey of work­places in the Unit­ed States found that the per­son­nel were inter­rupt­ed and dis­tract­ed rough­ly every three min­utes and that peo­ple work­ing on a com­put­er had on aver­age eight win­dows open at the same time. There is no ten­den­cy for this to slow down; the amount and com­plex­i­ty of infor­ma­tion con­tin­u­al­ly increases

The most press­ing con­cerns with this envi­ron­ment are: how do we deal with the dai­ly influx of infor­ma­tion that our inun­dat­ed men­tal capac­i­ties are faced with? At what point does our stone-age brain become insuf­fi­cient? Will we be able to train our brains effec­tive­ly to increase brain capac­i­ty in order to [Read more…] about The Over­flow­ing Brain: Most Impor­tant Book of 2008