Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Brain Fitness Survey: We Need More Brain Awareness Weeks!

If you sub­scribe to our month­ly newslet­ter, you may remem­ber we ran a sur­vey in Jan­u­ary. Well, the response rate and the qual­i­ty of the respons­es were noth­ing short of spec­tac­u­lar, in many dimen­sions. The respons­es from over 2,000 par­tic­i­pants (out of 21,000 sub­scribers) rein­force the need for pub­lic aware­ness ini­tia­tives and qual­i­ty infor­ma­tion to help eval­u­ate and nav­i­gate prod­uct claims.

I have been pre­sent­ing the results from one of the ques­tions (see below), yes­ter­day at the ASA/ NCOA (Amer­i­can Soci­ety on Aging) event, today at IHRSA (Inter­na­tion­al Health, Rac­quet and Sports­club Asso­ci­a­tion), as part of more com­pre­hen­sive pre­sen­ta­tions of what is going on in the brain fit­ness and cog­ni­tive health field.

An obvi­ous impli­ca­tion for the sur­vey result rein­forces the need for brain-relat­ed pub­lic aware­ness cam­paigns such as the ongo­ing Brain Aware­ness Week. Every year, land­mark research find­ings open new oppor­tu­ni­ties to help main­tain life­long cog­ni­tive health and brain fit­ness. The oppor­tu­ni­ty is immense — but we will need to ensure the mar­ket­place matures in a ratio­nal and sus­tain­able man­ner, help­ing con­sumers and pro­fes­sion­als sep­a­rate hope from hype and make informed deci­sions.

Robin Klaus, Chair­man of Club One Fit­ness Cen­ters (the com­pa­ny is a client, he is an advi­sor), just gave us a nice quote say­ing that “as our pop­u­la­tion ages the fields of phys­i­cal fit­ness and brain fit­ness will nat­u­ral­ly merge and, as this hap­pens, a whole new field of val­ued added ser­vices will emerge for our mem­bers. High qual­i­ty infor­ma­tion­al resources such as Sharp­Brains’ are cru­cial to the suc­cess of this merg­er.”

The Sur­vey: Results to Key Ques­tion

Asked, “What is the most impor­tant prob­lem you see in the brain fit­ness field and how do you think it can be solved?” respon­dents iden­ti­fied the fol­low­ing six prob­lems in rank order:

#1: Pub­lic Aware­ness (39%)
— “Get­ting peo­ple to under­stand that hered­i­ty alone does not decide brain func­tion­ing.”
— “An expec­tant pub­lic will first want to believe that a “mir­a­cle” drug is to be soon avail­able (to pre­vent Alzheimer’s Dis­ease).”

#2: Nav­i­gat­ing Claims (21%)
- “How to sep­a­rate mar­ket­ing hype from stuff that real­ly works?”
— “The lack of stan­dards and clear def­i­n­i­tions is very con­fus­ing, and makes a lot of peo­ple scep­ti­cal.”

#3: Research (15%)
— “Deter­min­ing what activ­i­ties are most ben­e­fi­cial to Read the rest of this entry »

Brain Fitness Update: Why We Need Walking Book Clubs

Here you are have the twice-a-month newslet­ter with our most pop­u­lar blog posts. Please brainremem­ber that you can sub­scribe to receive this Newslet­ter by email, sim­ply by sub­mit­ting your email at the top of this page.

News

CNN: Aging boomers fuel ‘brain fit­ness’ explo­sion: An excel­lent arti­cle via Asso­ci­at­ed Press explor­ing why the brain fit­ness mar­ket passed a tip­ping point in 2007 and pre­dict­ing future trends build­ing on our mar­ket report.

Brain Age: Great Game, Wrong Con­cept: One rea­son why we believe the field will keep grow­ing is because we are see­ing more tools avail­able than ever before to assess and train a vari­ety of cog­ni­tive skills. The bad news (is this real­ly news?) is that we shouldn’t be expect­ing mag­ic pills and that “brain age” is a fic­tion. Read the rest of this entry »

Brain Fitness News and Events

Quick links to excel­lent resources:

1) FEA­TURE-Brain fit­ness seen as hot indus­try of the future (Reuters)

2) Learn­ing & the Brain Con­fer­ence for Edu­ca­tors and Clin­i­cians. April 26–29, 2008. Cam­bridge, MA

3) Brain Health Across the Lifes­pan Sem­i­nar for Health & Aging Pro­fes­sion­als. May 15th, 2008. San Fran­cis­co, CA

For more info, Read the rest of this entry »

Brain Fitness Newsletter: December Edition

Brain exercise, brain exercisesI hope you are hav­ing a joy­ful hol­i­day sea­son, and wish you a Hap­py and Pros­per­ous 2008. The Brain Fit­ness field has made a great deal of progress in 2007, and we are look­ing for­ward the New Year.

Here you are have the Month­ly Digest of our Most Pop­u­lar Blog Posts. You can con­sid­er it your month­ly Brain Fitness/ Exer­cise Newslet­ter.

(Also, remem­ber that you can sub­scribe to receive our blog RSS feed, or to our month­ly newslet­ter at the top of this page if you want to receive this month­ly Digest by email).

Let me first of all intro­duce you to our new “Author Speaks Series”, where we will give lead­ing sci­en­tists and experts a forum to present their new brain-relat­ed books. We are hon­ored to kick­start the series with Lar­ry McCleary, for­mer act­ing Chief of Pedi­atric Neu­ro­surgery at Den­ver Children’s Hos­pi­tal. You can read Here his arti­cle on how to keep a brain-friend­ly lifestyle. This series will com­ple­ment our ongo­ing Neu­ro­science Inter­view Series.

Brain Fit­ness in the News

Brain Fit­ness @ PBS: PBS fea­tured a fan­tas­tic spe­cial pro­gram on neu­ro­plas­tic­i­ty and brain fit­ness dur­ing the month of Decem­ber. Before you ask: as of today, the DVD of the pro­gram is still not avail­able in PBS online shop. We expect to see it there in 2–3 weeks. We will keep you informed.

The Huff­in­g­ton Post start­ed fea­tur­ing a col­umn writ­ten by me: you may enjoy tak­ing a look at Alvaro Fer­nan­dez — Liv­ing on The Huff­in­g­ton Post.

Jog­ging our Brains for Brain Vital­i­ty, Healthy Aging-and Intel­li­gence!: a roundup of sev­er­al great recent arti­cles on mem­o­ry, aging, IQ and cog­ni­tive abil­i­ties such as self-con­trol.

Health & Well­ness

Brain Train­ing: No Mag­ic Bul­let, Yet Use­ful Tool. Inter­view with Eliz­a­beth Zelin­s­ki: Dr. Zelin­s­ki, lead­ing researcher of the IMPACT study, shares fas­ci­nat­ing insights. For exam­ple: “…cog­ni­tive enhance­ment requires the engage­ment in a vari­ety of activ­i­ties, those activ­i­ties must be nov­el, adap­tive and chal­leng­ing-which is why com­put­er-based pro­grams can be help­ful. But even at a more basic lev­el, what mat­ters is being engaged with life, con­tin­u­al­ly exposed to stim­u­lat­ing activ­i­ties, always try­ing to get out of our com­fort zones, doing our best at what­ev­er we are doing. A major typ­i­cal mis­con­cep­tion is that there is only one gen­er­al intel­li­gence to care about. In real­i­ty, we have many dif­fer­ent cog­ni­tive abil­i­ties, such as atten­tion, mem­o­ry, lan­guage, rea­son­ing, and more, so it makes sense to have dif­fer­ent pro­grams designed to train and improve each of them.”

How to Eval­u­ate and Choose a Brain Fit­ness Pro­gram: To help you nav­i­gate the grow­ing num­ber of com­put­er-based pro­grams and games, we pub­lished this 10-Ques­tion Check­list, based on dozens of inter­views with sci­en­tists, experts and con­sumers.

Trav­el and Engage­ment as Good Brain Exer­cise: As we’ve seen, nov­el­ty, vari­ety and chal­lenge are the key guide­lines for “brain exer­cise” that help build new neur­al con­nec­tions, force one to be mind­ful and pay atten­tion, improve abil­i­ties such as pat­tern-recog­ni­tion, and gen­er­al­ly con­tribute to life­long brain health. In this post we fea­ture the brain build­ing / mind expand­ing expe­ri­ence of a Sharp­Brains friend work­ing in Namib­ia.

Alzheimer’s Pre­ven­tion and Diag­nos­tic Tests: analy­sis of sev­er­al recent arti­cles on emerg­ing research behind Alzheimer’s diag­nos­tic and pre­ven­tion.

Cor­po­rate Well­ness and Train­ing

Cog­ni­tive Reserve and Intel­lec­tu­al­ly Demand­ing Jobs: a recent study shows how “Intel­lec­tu­al­ly demand­ing work was asso­ci­at­ed with greater ben­e­fit to cog­ni­tive per­for­mance in lat­er life inde­pen­dent of relat­ed fac­tors like edu­ca­tion and intel­li­gence.”

Cog­ni­tive Health and Baby Boomers- 6 Points to Keep in Mind: based upon an excel­lent McK­in­sey report titled Serv­ing Aging Baby Boomers, we dis­cuss a vari­ety a news arti­cles, includ­ing inter­est­ing num­bers, some bad news, and some good news.

Life­long Learn­ing Is Chang­ing My Brain: Andreas, the neu­ro­science PhD stu­dent who spent last sum­mer work­ing with Sharp­Brains, writes some reflec­tions on his expe­ri­ence and on how sci­en­tists and busi­ness pro­fes­sion­als can learn from each oth­er.

Brain Teasers

Trav­el­er IQ Game: Check out this stim­u­lat­ing online game…

Events

Learn­ing & The Brain Con­fer­ence, Feb­ru­ary 5–7 2008, San Fran­cis­co: Sign up now for this great con­fer­ence for edu­ca­tors who want to learn about the lat­est brain research find­ings and impli­ca­tions. I will be speak­ing at the con­fer­ence giv­ing an overview of inno­v­a­tive cog­ni­tive train­ing pro­grams. The orga­niz­ers are offer­ing a Spe­cial Dis­count for Sharp­Brains read­ers until Jan­u­ary 25th 2008, so click here if inter­est­ed.

If we don’t talk beforehand…Happy New Year!

———————

You can also enjoy our pre­vi­ous edi­tions of our Brain Fit­ness Newslet­ter:

- Novem­ber Edi­tion

- Octo­ber Edi­tion

- Sep­tem­ber Edi­tion

- August Edi­tion

- July Edi­tion

Brain Fitness Blog Carnival-call for submissions

Quick reminder: next Brain Fit­ness Blog Car­ni­val will be host­ed by MC at Neu­rophiloso­pher on March 19th (inci­den­tal­ly, Alvaro’s birth­day).

Could you select 1–2 arti­cles from your blog and email them to brainfitnesscarnival@sharpbrains.com or sub­mit using the form at http://blogcarnival.com/bc/cprof_880.html by Fri­day?

For ref­er­ence and enjoy­ment, you can check the 2 pre­vi­ous issues:

Brain Fit­ness Blog Car­ni­val #2

Brain Fit­ness Blog Car­ni­val #1

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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