brain-fitness-gym

New Report Finds A Brain Health Revolution in the Making, Driven by Digital Technology and Neuroplasticity Research

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2010MarketReportIn spite of the recent eco­nom­ic down­turn, rev­enues for dig­i­tal tech­nolo­gies to assess, enhance and treat cog­ni­tion, or dig­i­tal brain health and fit­ness tools, grew 35% in 2009. “The con­ver­gence of demo­graph­ic and pol­i­cy trends with cog­ni­tive neu­ro­science dis­cov­er­ies and tech­no­log­i­cal inno­va­tion is giv­ing birth to a nascent mar­ket­place that can fun­da­men­tal­ly trans­form what brain health is, how it is mea­sured, and how it is done,” says Alvaro Fer­nan­dez, mem­ber of the World Eco­nom­ic Forum’s Coun­cil on the Aging Soci­ety and Edi­tor-in-Chief of the report. “This ground­break­ing report can help pio­neers shape the emerg­ing toolk­it to ben­e­fit an aging soci­ety that increas­ing­ly seeks new ways to enhance cog­ni­tive func­tion­al­i­ty and men­tal well­ness across the lifespan.”

“As the brain is thrust into the cen­ter of the health­care ecosys­tem, inno­v­a­tive cog­ni­tive health and brain fit­ness appli­ca­tions will play an increas­ing­ly impor­tant role in defin­ing neu­ro­cen­tric health,” adds Jake Duna­gan, Research Direc­tor at the Insti­tute For The Future.

Report: Trans­form­ing Brain Health with Dig­i­tal Tools to Assess, Enhance and Treat Cog­ni­tion across the Lifes­pan: The State of the Brain Fit­ness Mar­ket 2010. 

A major­i­ty among the 1,900+ deci­sion-mak­ers and ear­ly-adopters sur­veyed said they trust­ed the effec­tive­ness of non-inva­sive options above inva­sive options to enhance crit­i­cal brain func­tion­al­i­ty. Pro­fes­sion­al and intel­lec­tu­al chal­lenges were rat­ed very effec­tive by 61% of respon­dents, aer­o­bic exer­cise and read­ing books by 42%, med­i­ta­tion by 38%, com­put­er­ized brain train­ing by 26%, tak­ing pre­scrip­tion drugs by 13%, tak­ing sup­ple­ments by 12%, and self-med­icat­ing with drugs by 1%.

These are among the key find­ings of a 207-page mar­ket report released today by Sharp­Brains and pre­pared in col­lab­o­ra­tion with 24 lead­ing sci­en­tists and 10 inno­v­a­tive orga­ni­za­tions — the most com­pre­hen­sive such research study done to ana­lyze emerg­ing research, tech­nolo­gies and marketplace.

“We must do for brain health in the 21st cen­tu­ry what we large­ly accom­plished in car­dio­vas­cu­lar health in the past cen­tu­ry. It’s time to take sci­en­tif­ic insights out of the lab and to iden­ti­fy prac­ti­cal appli­ca­tions, mak­ing the main­te­nance of good brain fit­ness a pub­lic health pri­or­i­ty,” indi­cates William Reich­man, MD, Pres­i­dent and CEO of Baycrest.

Oth­er Report High­lights are: [Read more…] about New Report Finds A Brain Health Rev­o­lu­tion in the Mak­ing, Dri­ven by Dig­i­tal Tech­nol­o­gy and Neu­ro­plas­tic­i­ty Research

Distracted in the Workplace? Meet Maggie Jackson’s Book (Part 2 of 2)

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Today we con­tin­ue the con­ver­sa­tion with Mag­gie Jack­son, author of Dis­tract­ed: The Ero­sion of Atten­tion and the Com­ing Dark Age.

You can read part 1 here.

Q — In your Har­vard Man­age­ment Update inter­view, you said that “When what we pay atten­tion to is dri­ven by the last email we received, the triv­ial and the cru­cial occu­py the same plane.” As well, it seems to be that a prob­lem is our cul­ture’s over-ide­al­iza­tion of “always on” and “road war­rior” habits, which dis­tract from the impor­tance of exec­u­tive func­tions such as pay­ing atten­tion to one’s envi­ron­ment, set­ting up goals and plans, exe­cut­ing on them, mea­sur­ing results, and inter­nal­iz­ing learn­ing. How can com­pa­nies bet­ter equip their employ­ees for future suc­cess? Can you offer some exam­ples of com­pa­nies who have pos­i­tive cul­tures that encour­age and reward employ­ees ful­ly put their frontal lobes into good use?

A.  As I men­tioned above, we are work­ing and liv­ing in ways that under­mine our abil­i­ty to strate­gize, focus, reflect, inno­vate. Skim­ming, mul­ti­task­ing and speed all have a place in 21st-cen­tu­ry life. But we can’t let go of deep­er skills of focus and think­ing and relat­ing, or we’ll cre­ate a soci­ety of mis­un­der­stand­ing and shal­low thinking.

To cre­ate work­places that fos­ter strate­gic think­ing, deep social con­nec­tion and inno­va­tion, we need to take three steps:

First, ques­tion the val­ues that ven­er­ate McThink­ing and under­mine atten­tion. Recent­ly, my morn­ing paper car­ried a front-page sto­ry about efforts in an age of impa­tience to cre­ate a quick-boot com­put­er. It’s ridicu­lous to ask peo­ple to wait a cou­ple of min­utes to start up their com­put­er, explained one tech exec­u­tive. The first hand up in the class­room, the hyper busi­ness-man or woman who can’t sit still, much less lis­ten  these are icons of suc­cess in Amer­i­can soci­ety. Still, many of us are begin­ning to ques­tion our ado­ra­tion of instant grat­i­fi­ca­tion and hyper-mobility.

Sec­ond, we need to set the stage for focus indi­vid­u­al­ly and col­lec­tive­ly by rewrit­ing our cli­mate of dis­trac­tion and inat­ten­tion. To help, some com­pa­nies and busi­ness lead­ers are exper­i­ment­ing with white space the cre­ation of phys­i­cal spaces or times on the cal­en­dar for unin­ter­rupt­ed, unwired think­ing and [Read more…] about Dis­tract­ed in the Work­place? Meet Mag­gie Jackson’s Book (Part 2 of 2)

Brain Games and Training for Baby Boomers: News Round-Up

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Round-up of recent news with a vari­ety of angles, from the effects of Brain Health Newsgam­ing to cog­ni­tive train­ing for dri­ving skills and brain fit­ness classes.

Seniors use brain train­ing soft­ware to sharp­en their minds (Dal­las Morn­ing News)

- “All­state Insur­ance has invit­ed some pol­i­cy­hold­ers and oth­er old­er dri­vers to try InSight so researchers can eval­u­ate whether the soft­ware reduces accidents.”

- “Depend­ing on the results, the auto insur­er says it may expand the pilot project and offer pre­mi­um dis­counts to dri­vers who take the brain training.”

- “Today, only one in sev­en licensed dri­vers is 65 or old­er. But by 2030, when the last of the boomers turn 65, the pro­por­tion will be one in four. ”

Brain games (Palo Alto Weekly)

- “There is research that jus­ti­fies the belief that games can aid the brain’s health, accord­ing to Dr. Wal­ter Bortz II, a Stan­ford Uni­ver­si­ty School of Med­i­cine asso­ciate pro­fes­sor and expert on longevi­ty and robust aging. Stud­ies show that stim­u­lat­ing the brain by learn­ing new tasks increas­es blood fac­tors in the brain that act like steroids, mak­ing it pos­si­ble for the brain to grow even in old age

- “Called “brain plas­tic­i­ty,” such growth is the foun­da­tion of brain-fit­ness soft­ware research.”

Brain Fit­ness Class­es Keep Seniors Men­tal­ly And Social­ly Active (Wash­ing­ton Post)

- “More options for exer­cis­ing the brain are on the way. Last year, the Ontario gov­ern­ment pledged about $8 mil­lion to devel­op a brain fit­ness cen­ter in Toron­to. In San Fran­cis­co, Jan Zivic, a for­mer exec­u­tive search con­sul­tant, opened a cen­ter, vibrant­Brains, that offers mem­o­ry improve­ment class­es and work­shops. Zivic was inspired by help she got from brain fit­ness games she played after being injured in an auto­mo­bile accident.”

The 15 Clear­est Ben­e­fits of Gam­ing (Edge Magazine)

-“But Fer­nan­dez warns that the gamer gen­er­a­tion isn’t auto­mat­i­cal­ly guar­an­teed to have bet­ter cog­ni­tive health than their grand­par­ents. Cog­ni­tive fit­ness (hav­ing the men­tal abil­i­ties required to thrive in cog­ni­tive­ly more com­plex envi­ron­ments) seems to depend on four major pil­lars: nutri­tion, phys­i­cal exer­cise, stress man­age­ment and men­tal exer­cise. All these fac­tors have phys­i­cal effects on our brains (for exam­ple, phys­i­cal exer­cise con­tributes to the cre­ation of new neu­rons, while stress and anx­i­ety pre­vents and/or reduces the cre­ation of new neu­rons). The bad news is that we have grow­ing obe­si­ty rates and anx­i­ety among young peo­ple. So, games are great for men­tal exer­cise, but we should­n’t for­get the oth­er ingre­di­ents for cog­ni­tive fitness.

- “Fer­nan­dez mus­es, Indeed fun can be seen as a goal in itself . The prob­lem is that we con­fuse gam­ing as a vehi­cle with gam­ing as con­tent. Gam­ing as vehi­cle is arguably great it allows for inter­ac­tiv­i­ty, engage­ment. Gam­ing as con­tent, well, it depends. It is not the same to play a bloody shoot­er game as it is to Tetris or Rise of Nations, so the field should do a bet­ter job at explain­ing to main­stream soci­ety the diver­si­ty of games and dis­pel some myths.

More Brain Fit­ness and Cog­ni­tive Health News

Cognitive Heath News: January

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Below you have a col­lec­tion of recent news and announcements:

1) Brain Fit­ness Com­ing to Senior Exer­cise Class­es (press release):

- “The Amer­i­can Senior Fit­ness Asso­ci­a­tion (SFA) has announced a new brain fit­ness train­ing pro­gram designed for exer­cise pro­fes­sion­als. Brain Fit­ness for Old­er Adults teach­es senior fit­ness instruc­tors and per­son­al train­ers how to incor­po­rate effec­tive cog­ni­tive fit­ness into phys­i­cal activ­i­ty pro­grams, offer­ing seniors the oppor­tu­ni­ty to boost both phys­i­cal and men­tal fit­ness simultaneously.”

Com­ment: a very time­ly ini­tia­tive, giv­en the inter­est we see in brain fit­ness edu­ca­tion and ini­tia­tives, and the ben­e­fits of both phys­i­cal and men­tal exer­cise on brain health. It makes a lot of sense to enhance pub­lic aware­ness through train-the-train­er ini­tia­tives. What remains unclear in this SFA pro­gram is what is the direct evi­dence for some­thing that is billed as a “brain fit­ness train­ing pro­gram” and seems to advo­cate one par­tic­u­lar set of exer­cis­es and move­ments for their train­ers and train­ers’ clients. It is one thing to claim a prod­uct pro­vides good infor­ma­tion & is edu­ca­tion­al (like a book, or this blog, or class­es on the brain & brain health) and anoth­er one to claim that it is a “brain fit­ness train­ing pro­gram”, for which we should ask [Read more…] about Cog­ni­tive Heath News: January

Brain Training Games @ CNN

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Crisp CNN article:

Boom times for brain train­ing games

Includ­ing my final quote “[Brain fit­ness] is not just some fad. The mar­ket is much deep­er than Nintendo.”

The “brain fit­ness cen­ter” financed by Ontario is Bay­crest. Com­pa­nies men­tioned: Mind­fit, Posit Sci­ence, Nin­ten­do, All­state, Brain­Builder, MyBrainTrainer.

The reporter and I also dis­cussed in depth the need for bet­ter con­sumer edu­ca­tion and pro­fes­sion­al devel­op­ment, so peo­ple can make informed deci­sions, and for cog­ni­tive assess­ments to serve as inde­pen­dent base­line, help iden­ti­fy pri­or­i­ties and mea­sure results. Please note that our mar­ket esti­mates do include rev­enues of com­put­er­ized cog­ni­tive assess­ments, today most­ly used in clin­i­cal tri­als, and with­in the mil­i­tary and sports teams.

Newsletter: Navigating Games for Health and Education

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Here you have the twice-a-month newslet­ter with our most pop­u­lar blog posts. Please brain fitness and health newsletterremem­ber that you can sub­scribe to receive this Newslet­ter by email, sim­ply by sub­mit­ting your email at the top of this page.

Quick, Are videogames good or bad?

That’s an impos­si­ble ques­tion. Good or bad for what? What  spe­cif­ic games are we talk­ing about? More impor­tant­ly, what are they sub­sti­tut­ing for, giv­en time is a lim­it­ed resource?  Con­trib­u­tor Jere­my Adam Smith, man­ag­ing direc­tor of Greater Good mag­a­zine, offers an in-depth review on the trade-offs videogames present in: Play­ing the Blame Game.

News Round-Up

Math Inno­va­tion in UK Schools: a recent (and unpub­lished) study seems to sup­port the poten­tial role for “Seri­ous Games” in edu­ca­tion. Learn­ing and Teach­ing Scot­land reports sig­nif­i­cant improve­ments in pupils’ con­cen­tra­tion and behav­ior, on top of math skills, after using Nin­ten­do Brain Train­ing game.

Alzheimer’s Aus­tralia endors­es Posit Sci­ence pro­grams: this announce­ment brings to sur­face a gen­uine pub­lic health dilem­ma — do you, as an asso­ci­a­tion, pro­mote pro­grams before they have been shown to have long-term effects on Alzheimer’s pro­gres­sion and preva­lence, or do you wait until you have “per­fect” research, and then per­haps lose 10–20-30 years or use­ful con­tri­bu­tion to thousands/ mil­lions of brain’s Cog­ni­tive Reserves? In our judg­ment, it may well be worth offer­ing options today, as long as they are accom­pa­nied by inde­pen­dent mea­sure­ment of the cog­ni­tive benefits.

More Sep­tem­ber News: Sep­tem­ber has brought a wealth of addi­tion­al world­wide media cov­er­age on cog­ni­tive health and brain fit­ness top­ics, includ­ing the role of schools in nur­tur­ing stu­den­t’s exec­u­tive func­tions, the impor­tance of base­line neu­ropsy­cho­log­i­cal test­ing in sports, the need for geron­tol­ogy as a dis­ci­pline to incor­po­rate brain research, how walk­ing can enhance brain func­tion, and the val­ue of brain fit­ness pro­grams for long-term care operators.

Resources for Brain Fit­ness Navigation

Well­ness Coach­ing for Brain Health and Fit­ness: will Well­ness Coach­es expand their role and become “Brain coach­es”? We have part­nered with Sut­ter Health Part­ners, the pio­neer­ing coach­ing group of a major health sys­tem, to train their well­ness coach­es on the impli­ca­tions of emerg­ing brain research for their work: focus on the 4 pil­lars of brain health ‑bal­anced nutri­tion, phys­i­cal exer­cise, stress man­age­ment and men­tal exercise.

Eval­u­a­tion Check­list for Orga­ni­za­tions: many health­care and edu­ca­tion orga­ni­za­tions are already mak­ing pur­chase deci­sions which involve eval­u­at­ing dif­fer­ent pro­grams that make “brain train­ing” or “cog­ni­tive health” claims. Here we present our 10-Ques­tion Sharp­Brains Check­list to help orga­ni­za­tions make informed decisions.

Eval­u­a­tion Check­list for Con­sumers: if you are an indi­vid­ual inter­est­ed in pro­grams for your­self and/ or a loved one, you can use this check­list. The start­ing point is to rec­og­nize that no pro­gram is a “mag­ic pill” or “gen­er­al solu­tion”, but a tool to be used in the appro­pri­ate context.

Learn­ing to Lead, and To Think 

Round­table on Human Resources and Lead­er­ship: sev­er­al blog­gers dis­cuss lat­est news around lead­er­ship, social intel­li­gence, appli­ca­tions of brain research, and more.

Help­ing Young and Old Fish Learn How To Think: David Fos­ter Wal­lace gave a mas­ter­ful com­mence­ment speech on Life and Work to the 2005 grad­u­at­ing  class at Keny­on Col­lege.  Worth read­ing, with full attention.

Brain Teasers

Sev­en Brain teasers for Job Inter­views: A recent CNN arti­cle explains why a grow­ing num­ber of tech­nol­o­gy and con­sult­ing com­pa­nies use brain teasers and log­ic puz­zles of a type called “guessti­ma­tions” dur­ing job inter­views. What are they look­ing for? Good exec­u­tive func­tions. Here you have a few typ­i­cal questions.

Enjoy!