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brain-fitness-guide

AARP’s Best Brain Fitness Books

September 20, 2011 by SharpBrains

We are hon­ored to announce that AARP has includ­ed our very own book The Sharp­Brains Guide to Brain Fit­ness (182 pages; $14.95) in its new List of Best Books on Brain Fit­ness, which will be unveiled dur­ing AARP’s upcom­ing Life@50 Nation­al Event. We hope this list will help many more indi­vid­u­als and insti­tu­tions learn about our resource: giv­en that 80% of respon­dents to a recent AARP sur­vey select­ed “Stay­ing Men­tal­ly Sharp” as their top pri­or­i­ty, we cer­tain­ly know there is a sig­nif­i­cant need for qual­i­ty information!

AARP’s Best Books Guide


Brain Fitness


The Dana Guide to Brain Health, by Floyd E. Bloom, M. Flint Beal, and David J. Kupfer (Dana Press, 2006).

The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, to Keep Your Brain Sharp, by Alvaro Fer­nan­dez and Elkhonon Gold­berg. (Sharp­Brains Inc., 2009).

Save Your Brain: The 5 Things You Must Do To Keep Your Mind Young and Sharp
, by Paul Nuss­baum. (McGraw-Hill, 2010).

The Secret Life of the Grown-Up Brain: The Sur­pris­ing Tal­ents of the Mid­dle-Aged Mind, by Bar­bara Strauch (Viking, 2010).

The Mem­o­ry Bible: An Inno­v­a­tive Strat­e­gy for Keep­ing Your Brain Young
, by Gary Small (Hype­r­i­on, 2003).

___________

Also Rec­om­mend­ed:

The Mature Mind: The Pos­i­tive Pow­er of the Aging Brain, by Gene Cohen (Basic Books, 2006).

The Brain That Changes Itself, by Nor­man Doidge (Pen­guin, 2007).

Spark: The Rev­o­lu­tion­ary New Sci­ence of Exer­cise and the Brain, by John Ratey and Eric Hager­man (Lit­tle, Brown and Co., 2008).

Think Smart: A Neu­ro­sci­en­tist’s Pre­scrip­tion for Improv­ing Your Brain’s Per­for­mance, by Richard Restak (River­head, 2010).

Com­piled by:
Office of Aca­d­e­m­ic Affairs, AARP

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Filed Under: Education & Lifelong Learning, Technology & Innovation Tagged With: AARP, alvaro-fernandez, Barbara Strauch, best books, brain-books, Brain-Fitness, brain-fitness-book, brain-fitness-guide, Brain-health, brain-health-resources, cognitive health resources, cognitive-health, Dana, Elkhonon-Goldberg, Floyd E. Bloom, Gary-Small, Grown-Up Brain, memory bible, Middle-Aged Mind, Paul Nussbaum, smart-brains, smartbrains, stay-sharp

Discuss The SharpBrains Guide to Brain Fitness

September 10, 2009 by Alvaro Fernandez

Quick note: we just start­ed a new Face­book group to dis­cuss brain fit­ness, cog­ni­tive health and men­tal per­for­mance top­ics in gen­er­al and The Sharp­Brains Guide to Brain Fit­ness in particular.

Care to exer­cise your brain by shar­ing your thoughts? Please join us Here!

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Filed Under: Brain/ Mental Health Tagged With: book, brain, Brain-Fitness, brain-fitness-guide, cognitive-health, facebook-brain-fitness, facebook-group, mental-performance

Kindle version of The SharpBrains Guide to Brain Fitness

June 23, 2009 by Alvaro Fernandez

Giv­en the fact I love Kin­dle, and some of our Twit­ter friends had been ask­ing for a Kin­dle ver­sion of our new book The Sharp­Brains Guide to Brain Fitness…well, here it is:
Amazon.com: The Sharp­Brains Guide to Brain Fit­ness (Kin­dle Edi­tion, $9.99)

The book has also received two excel­lent new endorsements:

“Kudos for an excel­lent resource! This Sharp­Brains Guide is full of top notch infor­ma­tion, pro­vides prac­ti­cal tips and helps sep­a­rate hype from hope in the brain health arena.”
— Eliz­a­beth Edger­ly, Ph.D., Chief Pro­gram Offi­cer, Alzheimer’s Association 

“The Sharp­Brains’ Guide to Brain Fit­ness helped answer many of my ques­tions on the impor­tance of both phys­i­cal and men­tal exer­cise to stay sharp as we age, as they act in syn­er­gy on one anoth­er. The Guide also pro­vid­ed guide­lines and spe­cif­ic calls to action to expand what we tra­di­tion­al­ly do in our fit­ness clubs. This is an impor­tant book for any­one in the fit­ness indus­try, and, for that mat­ter, for any­one with a brain.”
— Robin Klaus, Chair­man, Club One Fit­ness Centers

More infor­ma­tion on the book: The Sharp­Brains Guide to Brain Fitness

Also: Book Club Dis­cus­sion Guide

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Filed Under: Brain/ Mental Health, Education & Lifelong Learning, Technology & Innovation Tagged With: Alzheimers-Association, book-club, Brain-Fitness, brain-fitness-guide, Club-One, Elizabeth-Edgerly, fitness-centers, kindle, kindle-edition, mental-exercise, Physical-Exercise, Robin-Klaus, stay-sharp, Twitter

Book Announcement: The SharpBrains Guide to Brain Fitness

May 22, 2009 by Alvaro Fernandez

Our first book is avail­able in Amazon.com!

Back­ground: In 2005 I read two books by my now co-author, Dr. Elkhonon Gold­berg, that changed my career and life. Dr. Gold­berg pre­sent­ed an excit­ing overview of emerg­ing brain research debunk­ing many old myths. Reflect­ing on what I was learn­ing, I thought, “If all this is true, there is a rev­o­lu­tion in the mak­ing that will impact edu­ca­tion, health­care, the way we learn and the way to take care for our brains. Some­one will need to act as a trans­la­tor, ana­lyst and edu­ca­tor, to help indi­vid­u­als and soci­ety at large appre­ci­ate the impli­ca­tions of this research and start using this knowl­edge here and now.”

After sev­er­al meet­ings with Dr. Gold­berg, who kind­ly respond­ed to my ini­tial unso­licit­ed let­ter, we decid­ed to part­ner and cre­ate Sharp­Brains with a mis­sion to “to pro­vide indi­vid­u­als, com­pa­nies and insti­tu­tions with inde­pen­dent, high-qual­i­ty, research-based, infor­ma­tion and guid­ance to nav­i­gate the grow­ing cog­ni­tive health and brain fit­ness market.”

Since then, we have launched one of the most pop­u­lar brain web­sites, blogs and newslet­ters, two annu­al mar­ket reports that have become the stan­dard in our field, a life­long learn­ing cur­ricu­lum taught in mul­ti­ple uni­ver­si­ties, and we are now pleased to bring to you our first book. We hope you enjoy it.

Book descrip­tion: While most of us have heard the phrase “use it or lose it,” very few SharpBrains Guide to Brain Fitness. The Bookunder­stand what “it” means, or how to prop­er­ly “use it” in order to main­tain brain func­tion and fit­ness. The Sharp­Brains Guide to Brain Fit­ness is an invalu­able guide that helps read­ers nav­i­gate grow­ing brain research and iden­ti­fy the lifestyle fac­tors and prod­ucts that con­tribute to brain fit­ness. By gath­er­ing insights from eigh­teen of the world’s top sci­en­tists and offer­ing tools and detailed descrip­tions of over twen­ty prod­ucts, this book is an essen­tial guide to the field of brain fit­ness, neu­ro­plas­tic­i­ty and cog­ni­tive health. An acces­si­ble and thought-pro­vok­ing read, The Sharp­Brains Guide to Brain Fit­ness edu­cates life­long learn­ers and pro­fes­sion­als in health­care, edu­ca­tion, busi­ness, etc., on emerg­ing trends and fore­casts of what the future will hold.

Praise for the book

“Final­ly, an insight­ful and com­plete overview of the sci­ence, prod­ucts and trends to debunk old myths and help us all main­tain our brains in top shape. A must-read for every­one with a brain – an instant classic.”
—Glo­ria Cavanaugh, for­mer Pres­i­dent & CEO of the Amer­i­can Soci­ety on Aging and found­ing Board mem­ber of the Nation­al Alliance for Caregiving

“The Sharp­Brains Guide to Brain Fit­ness offers a valu­able and stim­u­lat­ing blue­print for any­one who wants to grow old­er sus­tain­ably — that is, with sound mind and good humor. Fer­nan­dez and Gold­berg are the pio­neers we’ve been wait­ing for to help us do exact­ly that. Buy­ing this book is the ulti­mate no-brainer.”
—Joel Makow­er, Exec­u­tive Edi­tor, GreenBiz.com, and author, Strate­gies for the Green Economy

“A mas­ter­ful guide to the brain train­ing rev­o­lu­tion. Promis­es to stim­u­late a much need­ed con­ver­sa­tion that will nudge soci­ety to build a new brain fit­ness cul­ture on sol­id, research-based, foundations.”
—P. Murali Doraiswamy MD, Pro­fes­sor of Psy­chi­a­try, Duke Uni­ver­si­ty and Co-author of The Alzheimer’s Action Plan

“Our cur­ricu­lum and research cir­cle will begin sum­mer work by read­ing The Sharp­Brains Guide to Brain Fit­ness, a much-need­ed new resource to help us bet­ter under­stand our brains and minds and how to nour­ish them through life.”
—Susan E. Hoff­man, Direc­tor, Osh­er Life­long Learn­ing Insti­tute at UC Berkeley

“All of us research­ing healthy brain func­tion owe Sharp­Brains a debt of grat­i­tude for pro­mot­ing a sci­ence-based approach to brain health edu­ca­tion and offer­ing an unbi­ased view of the land­scape. Now, with The Sharp­Brains Guide to Brain Fit­ness, Alvaro Fer­nan­dez and Dr. Elkhonon Gold­berg serve up plen­ti­ful food for thought to sat­is­fy the grow­ing num­ber of adults who are hun­gry for a healthy mind.”
—Joshua R. Stein­er­man, M.D., Assis­tant Pro­fes­sor of Neu­rol­o­gy and Direc­tor of the Neu­rode­gen­er­a­tive Dis­ease Clin­i­cal Tri­als Pro­gram at Albert Ein­stein Col­lege of Med­i­cine, Mon­te­fiore Med­ical Center

“I am a neu­ro­sur­geon and have a great inter­est in the rapid­ly advanc­ing field of neu­ro­science, espe­cial­ly the areas of neu­ro­ge­n­e­sis and neu­ro­plas­tic­i­ty. New devel­op­ments hap­pen so fast that it is dif­fi­cult to keep up. This book by Alvaro Fer­nan­dez and Elkhonon Gold­berg offers a spec­tac­u­lar intro­duc­tion to the field, valu­able both to the pub­lic at large and health­care professionals.”
—Guy Otis Daniel­son III, MD, Pres­i­dent of the Neu­ro­Care Net­work Tyler, Texas

“Final­ly, a book that makes sense out of the con­fus­ing brain fit­ness move­ment! I believe brain fit­ness could very well be the next big thing. Baby boomers like me are get­ting old­er and we want to stay men­tal­ly sharp, main­tain if not strength­en our cog­ni­tive skills, and above all avoid men­tal decline and Alzheimer’s dis­ease. Unfor­tu­nate­ly, there’s been many con­flict­ing claims and con­fus­ing prod­ucts that has made it dif­fi­cult for me and thou­sands of oth­ers peo­ple to decide just what we should do. Sharp­Brains’ guide is an hon­est, clear­ly writ­ten exam­i­na­tion of brain fit­ness con­cepts, the under­ly­ing sci­ence, and the best prod­ucts and ser­vices out there. It’s a first-class, pio­neer­ing resource that sum­ma­rizes all I need to know about how to stay sharp for many more years.”
—David Bun­nell, founder of PC, PC World, Mac­world and BioWorld

Con­tin­ue read­ing about (and order!) The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, to Keep Your Brain Sharp

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Filed Under: Education & Lifelong Learning, Technology & Innovation Tagged With: alvaro-fernandez, book, Brain-Fitness, brain-fitness-guide, Brain-Training, business, Education & Lifelong Learning, Elkhonon-Goldberg, healthcare, smart-brains, smartbrains, Use-It-or-Lose-It

Games for Health Conference Announces First Cognitive Health Track Powered by SharpBrains

May 18, 2009 by Alvaro Fernandez

This is a press release that went through the wire ear­li­er today. If you are inter­est­ed, in attend­ing the con­fer­ence, you can learn more and reg­is­ter Here

Note that below you can find 5 out of the 12 ses­sions — we will announce the full track tomor­row. To get a 15% off reg­is­tra­tion fees, you can use dis­count code: sharp09, when you register.

—
The Games for Health Project, orga­niz­ers of the 5th Annu­al Games for Health Con­fer­ence, today announced its first Cog­ni­tive Health Track pow­ered by Sharp­Brains, a lead­ing mar­ket research com­pa­ny focused on the brain fit­ness and the cog­ni­tive health market.

The Cog­ni­tive Health track builds upon pre­vi­ous year’s sam­pling of ses­sions look­ing at cog­ni­tive health and fit­ness, expand­ing to a full two-day track at The Games for Health Con­fer­ence, June 11–12, Boston, MA. The Con­fer­ence fea­tures the largest gath­er­ing of orga­ni­za­tions inter­est­ed in the inter­sec­tion between videogames, health and healthcare.

“There is already a very active cog­ni­tive health videogames indus­try and field of research,” said Ben Sawyer, co-founder of the Games for Health Con­fer­ence. “We part­nered with Sharp­Brains to bring their exper­tise in this field our con­fer­ence plan­ning. Togeth­er we have for the first time cre­at­ed a pow­er­ful set of ses­sions and a much need­ed con­ver­sa­tion with researchers, thought-lead­ers and indus­try pio­neers who will attend the event in June.”

The track fea­tures a dozen ses­sions cov­er­ing research find­ings and part­ner­ships, imple­men­ta­tion in insur­ance, con­sumer and clin­i­cal set­tings, and spe­cial ses­sions look­ing at inno­v­a­tive areas such as dri­ver safe­ty, healthy aging, atten­tion deficits, stroke/traumatic brain injury, schiz­o­phre­nia and mul­ti­ple sclerosis.

“The con­ver­gence of inter­ac­tive media such as videogames with cog­ni­tive sci­ence opens the door to inno­v­a­tive and scal­able approach­es to [Read more…] about Games for Health Con­fer­ence Announces First Cog­ni­tive Health Track Pow­ered by SharpBrains

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Filed Under: Brain/ Mental Health, Technology & Innovation Tagged With: Allstate, attention-deficits, book, brain-fitness-guide, Brain-Resource, cognitive, cognitive-assessment, cognitive-health, Cognitive-Training, driver-safety, game-technologies, Games-for-Health, healthy-aging, Humana, insurance-research, International-Game-Developers-Association, lumos-labs, market-research, Mass-Technology-Leadership-Council, multiple-sclerosis, Norwest-Venture-Partners, Posit-Science, Robert-Wood-Johnson-Foundation, schizophrenia, Serious-Games, stroke/traumatic-brain-injury, videogames, Virtual-Heroes, Young-Drivers-of-Canada

Brain News: Lifelong Learning for Cognitive Health

March 30, 2009 by Alvaro Fernandez

Here you have the March edi­tion of our month­ly newslet­ter cov­er­ing cog­ni­tive health Brain Fitnessand brain fit­ness top­ics. Please remem­ber that you can sub­scribe to receive this Newslet­ter by email, using the box at the top of this page. I know I am biased — but do believe this Newslet­ter issue might well be our best so far. I hope you find the time to enjoy it!

Bird’s Eye View 

Top Arti­cles and Resources in March: High­lights — a) great arti­cles in Sci­Am Mind and the Wall Street Jour­nal, b) new resources (book and free DVD) by the Dana Foun­da­tion, c) research stud­ies on how our cog­ni­tive abil­i­ties tend to evolve as we age, the impact of phys­i­cal exer­cise on the brain, the lack of long-term effec­tive­ness of ADHD drugs, and how work­ing mem­o­ry train­ing may ben­e­fit math performance.

Brain Fit­ness Sur­vey: Over 2,000 thought­ful respons­es to our Jan­u­ary sur­vey (Thank You!) rein­force the need for pub­lic aware­ness ini­tia­tives and qual­i­ty infor­ma­tion to help eval­u­ate and nav­i­gate lifestyle and prod­uct claims, as well as the need for more research, an expand­ed health­care cul­ture, as more. Giv­en this con­text, we are pub­lish­ing The Sharp­Brains Guide to Brain Fit­ness in May 2009, a book with 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, in addi­tion to our annu­al mar­ket report for pro­fes­sion­als and exec­u­tives (to be pub­lished in April). If you have ideas to help us pro­mote the book, please reply to this email and let us know!

Life­long Learning 

Elder­hostel’s Mar­ty Knowl­ton dies at 88: He helped launch Elder­hos­tel, rein­vent­ed “aging”, “retire­ment” and “learn­ing”, and con­tributed to the brain fit­ness of mil­lions of indi­vid­u­als as a result.

MetLife Mature Mar­ket Insti­tute Report: Geron­tol­o­gist Fay Radding presents the find­ings of a recent MetLife report, con­clud­ing that “As indi­vid­u­als age, mean­ing­ful inter­ac­tions and pur­pose­ful activ­i­ty become even more val­ued and cru­cial to cog­ni­tive health- and cog­ni­tive health itself becomes more of a priority.”

Change Your Envi­ron­ment, Change Your­self: Dr. Brett Steen­barg­er explains in his recent book that, “The great­est ene­my of change is rou­tine. When we lapse into rou­tine and oper­ate on autopi­lot, we are no longer ful­ly and active­ly con­scious of what we’re doing and why. That is why some of the most fer­tile sit­u­a­tions for per­son­al growth those that occur with­in new envi­ron­ments are those that force us to exit our rou­tines and active­ly mas­ter unfa­mil­iar challenges.”

Food for Thought 

Michael Merzenich: Brain Plas­tic­i­ty offers Hope for Every­one: Dr. Gin­ger Camp­bell recent­ly inter­viewed Dr. Michael Merzenich. Pod­cast Quote: “What­ev­er you strug­gle with in a sense as it stems from your neu­rol­o­gy, the inher­ent plas­tic­i­ty of the brain gives you a basis for improve­ment. This is a way under­uti­lized and under-appre­ci­at­ed resource that well all have.”

Ther­a­py vs. Med­ica­tion, Con­flicts of Inter­est, and Intim­i­da­tion: What start­ed as an aca­d­e­m­ic dis­pute regard­ing dis­clo­sure of con­flict of inter­est is now snow­balling. Dr. Jonathan Leo crit­i­cized two impor­tant aspects of a recent a study pub­lished in JAMA that com­pared the effi­ca­cy of ther­a­py vs. med­ica­tion. JAMA edi­tors then tried to intim­i­date Dr. Leo and his uni­ver­si­ty. An inves­ti­ga­tion by the Amer­i­can Med­ical Asso­ci­a­tion is under way.

ETech09 on Life Hack­ing and Brain Train­ing: Here you have the pre­sen­ta­tion Alvaro Fer­nan­dez deliv­ered at O’Reil­ly Emerg­ing Tech­nol­o­gy Con­fer­ence 2009, a gath­er­ing of tech­nol­o­gy pio­neers with a grow­ing inter­est in sci­ence and biol­o­gy topics.

Atten­tion!

Dis­tract­ed in the Work­place?: In a very-thought­ful 2‑part inter­view (part 1 here, part 2 here), author Mag­gie Jack­son chal­lenges us to “First, ques­tion the val­ues that ven­er­ate McThink­ing and under­mine attention.”

New Study Sup­ports Neu­ro­feed­back Treat­ment for ADHD: Dr. David Rabin­er reports the promis­ing find­ings from the first well-designed con­trolled tri­al on the effect of neu­ro­feed­back treat­ment for ADHD.

Twit­ter

Final­ly, I want­ed to let you know that you can fol­low quick Sharp­Brains updates and some of my thoughts via Twit­ter: http://twitter.com/AlvaroF

Have a great Nation­al Car Care Month in April! (now, would­n’t you please pay at least equal atten­tion to Brain Care than to Car Care?)

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Filed Under: Brain/ Mental Health, Education & Lifelong Learning, SharpBrains Monthly eNewsletter Tagged With: ADHD-drugs, aging, Biology, book, brain, brain-care, brain-fitness-book, brain-fitness-guide, brain-news, Brain-Plasticity, Brain-Training, brett-steenbarger, cognitive-health, dana-foundation, distracted, ElderHostel, ETech, Ginger-Campbell, JAMA, Lifelong-learning, Maggie-Jackson, math-performance, medication, MetLife, MetLife-Mature-Market-Institute, Michael-Merzenich, Neurofeedback, neurofeedback-adhd, Neurofeedback-Treatment, neurology, OReilly, Physical-Exercise, report, retirement, SciAm-Mind, science, Scientific-American-Mind, technology, therapy, Twitter, working-memory-training

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