Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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10-Question Checklist to Assess Products Making Brain Fitness & Training Claims

To help con­sumers and pro­fes­sion­als nav­i­gate through the grow­ing num­ber of pro­grams mak­ing “brain fit­ness” or “brain train­ing” claims, we have pub­lished this Sharp­Brains SharpBrains ChecklistCheck­list:

10 Ques­tions to Choose the Right Brain Fit­ness Pro­gram — and a brief expla­na­tion of why each ques­tion is impor­tant:

* 1. Are there sci­en­tists, ide­al­ly neu­ropsy­chol­o­gists, and a sci­en­tif­ic advi­so­ry board behind the pro­gram?

Neu­ropsy­chol­o­gists spe­cial­ize in mea­sur­ing and under­stand­ing human cog­ni­tion and brain struc­ture and func­tion.

* 2. Are there pub­lished, peer-reviewed sci­en­tif­ic papers in PubMed writ­ten by those sci­en­tists? How many?

PubMed is a ser­vice of the U.S. Nation­al Library of Med­i­cine that includes mil­lions of cita­tions sci­ence jour­nals. If a sci­en­tist has not pub­lished a paper that appears in that data­base, he or she can­not make sci­en­tif­ic claims.

* 3. What are the spe­cif­ic ben­e­fits claimed for using this pro­gram? What spe­cif­ic cog­ni­tive skill is the pro­gram train­ing?

Some pro­grams present the ben­e­fits in such a neb­u­lous way that it is impos­si­ble to tell if they will have any results or not…“brain train­ing” itself is a lim­it­ed ben­e­fit, because activ­i­ties like gar­den­ing or learn­ing a new lan­guage pro­vide “brain train­ing too”…you need to see some­thing more spe­cif­ic, like what cog­ni­tive or emo­tion­al skill that pro­gram is aimed at.
* 4. Does the pro­gram tell me what part of my brain or which cog­ni­tive skill I am exer­cis­ing, and is there an inde­pen­dent assess­ment to mea­sure my progress?

The ques­tion is whether the improve­ment expe­ri­enced in the pro­gram will trans­fer into real life. For that to hap­pen we need assess­ments that are dis­tinct from the exer­cis­es them­selves. Read the rest of this entry »

Brain Fitness Survey: We Need More Brain Awareness Weeks!

If you sub­scribe to our month­ly newslet­ter, you may remem­ber we ran a sur­vey in Jan­u­ary. Well, the response rate and the qual­i­ty of the respons­es were noth­ing short of spec­tac­u­lar, in many dimen­sions. The respons­es from over 2,000 par­tic­i­pants (out of 21,000 sub­scribers) rein­force the need for pub­lic aware­ness ini­tia­tives and qual­i­ty infor­ma­tion to help eval­u­ate and nav­i­gate prod­uct claims.

I have been pre­sent­ing the results from one of the ques­tions (see below), yes­ter­day at the ASA/ NCOA (Amer­i­can Soci­ety on Aging) event, today at IHRSA (Inter­na­tion­al Health, Rac­quet and Sports­club Asso­ci­a­tion), as part of more com­pre­hen­sive pre­sen­ta­tions of what is going on in the brain fit­ness and cog­ni­tive health field.

An obvi­ous impli­ca­tion for the sur­vey result rein­forces the need for brain-relat­ed pub­lic aware­ness cam­paigns such as the ongo­ing Brain Aware­ness Week. Every year, land­mark research find­ings open new oppor­tu­ni­ties to help main­tain life­long cog­ni­tive health and brain fit­ness. The oppor­tu­ni­ty is immense — but we will need to ensure the mar­ket­place matures in a ratio­nal and sus­tain­able man­ner, help­ing con­sumers and pro­fes­sion­als sep­a­rate hope from hype and make informed deci­sions.

Robin Klaus, Chair­man of Club One Fit­ness Cen­ters (the com­pa­ny is a client, he is an advi­sor), just gave us a nice quote say­ing that “as our pop­u­la­tion ages the fields of phys­i­cal fit­ness and brain fit­ness will nat­u­ral­ly merge and, as this hap­pens, a whole new field of val­ued added ser­vices will emerge for our mem­bers. High qual­i­ty infor­ma­tion­al resources such as Sharp­Brains’ are cru­cial to the suc­cess of this merg­er.”

The Sur­vey: Results to Key Ques­tion

Asked, “What is the most impor­tant prob­lem you see in the brain fit­ness field and how do you think it can be solved?” respon­dents iden­ti­fied the fol­low­ing six prob­lems in rank order:

#1: Pub­lic Aware­ness (39%)
— “Get­ting peo­ple to under­stand that hered­i­ty alone does not decide brain func­tion­ing.”
— “An expec­tant pub­lic will first want to believe that a “mir­a­cle” drug is to be soon avail­able (to pre­vent Alzheimer’s Dis­ease).”

#2: Nav­i­gat­ing Claims (21%)
- “How to sep­a­rate mar­ket­ing hype from stuff that real­ly works?”
— “The lack of stan­dards and clear def­i­n­i­tions is very con­fus­ing, and makes a lot of peo­ple scep­ti­cal.”

#3: Research (15%)
— “Deter­min­ing what activ­i­ties are most ben­e­fi­cial to Read the rest of this entry »

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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