Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Nintendo BrainAge, Lumosity, Happy Neuron, MyBrainTrainer…

A col­lec­tion of recent announce­ment in the “brain games” or “brain train­ing games” space:

The Wii sets new gen­er­a­tional stan­dards for the videogame indus­try

  • “The age­ing of the Japan­ese pop­u­la­tion com­pelled gamemak­er Nin­ten­do to widen its audi­ence. Now, the Wii is lead­ing the indus­try stan­dards. But hard­core gamers are still too impor­tant to be neglect­ed.”

Strain your brain the smart way

  • George Har­ri­son, Nin­ten­do’s senior vice pres­i­dent of mar­ket­ing and cor­po­rate com­mu­ni­ca­tions, has said that more than half of the com­pa­ny’s mar­ket­ing for Wii is aimed at adults. And the sys­tem has been pre­sent­ed at con­ven­tions for the aging “gray gamer” pop­u­la­tion.” and talks about sudoku, Brain Age, Big Brain Acad­e­my, and more.

SBT Announces the Acqui­si­tion of Quix­it

Exercise and The Brain in Newsweek

The new edi­tion of Newsweek brings us a great cov­er sto­ry titled Stronger, Faster, Smarter. “Exer­cise does more than build mus­cles and help pre­vent heart dis­ease. New sci­ence shows that it also boosts brainpower—and may offer hope in the bat­tle against Alzheimer’s.” Check it out!

We addressed the ques­tion Is phys­i­cal fit­ness impor­tant to your brain fit­ness? recent­ly:

Accord­ing to Fred Gage, PhD, of the Salk Insti­tute for Bio­log­i­cal Stud­ies, “We now know that exer­cise helps gen­er­ate new brain cells, even in the aging brain.

Accord­ing to the research of Richard Smeyne, PhD at Saint Jude Chil­dren’s Research Hos­pi­tal in Mem­phis, with just two months of exer­cise there are more brain cells and that high­er lev­els of exer­cise were sig­nif­i­cant­ly more ben­e­fi­cial than low­er amounts, although any exer­cise was bet­ter than none. He also found that Read the rest of this entry »

Newsweek on Evolution, DNA and The Brain

Great March 19th issue of Newsweek Mag­a­zine, announc­ing the hir­ing of sci­ence writer Sharon Beg­ley, who leads the cov­er sto­ry on The Evo­lu­tion Revolution. You will find:

Talk­ing about DNA, my wife and I just ordered our par­tic­i­pa­tion kit from Nation­al Geo­graph­ic: The Geno­graph­ic Project to learn more about our ori­gins. Looks like a very wor­thy project. She, from Russ­ian and Ger­man recent ances­tors; me, born in Spain’s Basque Coun­try. We will see what we find out!

About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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