Who will be the personal brain trainers of the future?

Brain-fit­­ness indus­try caters to wor­ried boomers (Crain’s): “Mr. Fernandez…compares the brain-fit­­ness indus­try of today with the phys­i­­cal-fit­­ness indus­try of half a cen­tu­ry or more ago. Where­as once there were no health clubs or per­son­al train­ers, today they’re ubiq­ui­tous. “Who will be the per­son­al brain train­ers of the future?” he says. “Are they going to be…

Read More

From Anti-Alzheimer’s “Magic Bullets” to True Brain Health

We need a new cul­ture of life­long brain health to empow­er that 80% of the 38,000 adults over 50 sur­veyed in the 2010 AARP Mem­ber Opin­ion Sur­vey who indi­cat­ed “Stay­ing Men­tal­ly Sharp” as their top ranked inter­est and con­cern, not to men­tion youth, work­ers and elders fac­ing cog­ni­tive and emo­tion­al challenges.

Read More