Top 10 Brain Training Trends — Putting our Cognitive Reserve to Work

By Alvaro Fernandez | December 14, 2010 |

Yes­ter­day I had the chance to chat with Yaakov Stern, lead­ing Cog­ni­tive Reserve researcher at Colum­bia Uni­ver­si­ty, and then with a group of 25 life­long learn­ers in Ari­zona who attend­ed a brain fit­ness class (hel­lo, Robert and friends!) based on our con­sumer guide The Sharp­Brains Guide to Brain Fit­ness. On reflec­tion, I found both conversations…

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Brain Training Top 10 Future Trends

By Alvaro Fernandez | July 23, 2008 |

In an emerg­ing, dynam­ic, high growth mar­ket, like brain train­ing, it is dif­fi­cult to make pre­cise pro­jec­tions. But, we can observe a num­ber of trends that exec­u­tives, con­sumers, pub­lic pol­i­cy mak­ers, and the media should watch close­ly in the com­ing years, as brain fit­ness and train­ing becomes main­stream, new tools appear, and an ecosys­tem grows…

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Brain Fitness for Baby Boomers

By Alvaro Fernandez | June 18, 2008 |

One of the best arti­cles so far on the grow­ing brain fit­ness mar­ket, by the Asso­ci­at­ed Press. Click Here to check out sto­ry: “This is not just a Nin­ten­­do-fueled fad,” he says. “The brain fit­ness mar­ket passed a tip­ping point in 2007 thanks to the con­ver­gence of a very proac­tive boomer gen­er­a­tion hit­ting their 60s.” Arti­cle: Here. Highly…

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Neuroplasticity 101 and Brain Health Glossary

By Alvaro Fernandez | September 10, 2007 |

Giv­en the grow­ing num­ber of arti­cles in the pop­u­lar press men­tion­ing words such as “neu­ro­plas­tic­i­ty”, “fMRI” and “cog­ni­tive reserve”, let’s review some key find­ings, con­cepts and terms. First, a pre­scient quote by Span­ish neu­ro­sci­en­tist San­ti­a­go Ramon y Cajal (1852–1934): “Every man can, if he so desires, become the sculp­tor his own brain”. Thanks to new neuroimaging…

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