Brain Fitness/ Training Newsletter: January Edition

By Alvaro Fernandez | January 31, 2008 |

As we have been doing for the last 6 months, here you are have the Month­ly Digest of our Most Pop­u­lar Blog Posts. You can con­sid­er it your month­ly Brain Fitness/ Train­ing Newslet­ter. (Also, remem­ber that you can sub­scribe to receive our blog RSS feed, or to our month­ly newslet­ter at the top of this…

Read More

Is Your Brain Ready To Drink Cheap Wine?

By Alvaro Fernandez | January 28, 2008

Prof. Baba Shiv, one of our advi­sors, just pub­lished a fas­ci­nat­ing paper on the pow­er of our beliefs to influ­ence brain acti­va­tion, and on how mar­ket­ing can influ­ence those beliefs: Price Tag Can Change The Way Peo­ple Expe­ri­ence Wine, Study Shows (Sci­ence Dai­ly) — Accord­ing to researchers at the Stan­ford Grad­u­ate School of Busi­ness and the…

Read More

Customer Satisfaction Survey/ Tech Museum Awards

By Alvaro Fernandez | April 5, 2007

We usu­al­ly spend more time in this blog talk­ing about brain fit­ness sci­ence, pro­grams and trends than talk­ing about peo­ple. Today we are going to change that, since we have been receiv­ing great feed­back from a num­ber of sources. While we still need to improve a lot, we can start to see the results of…

Read More

Good habits, and other memes

By Alvaro Fernandez | March 30, 2007 |

Meme: “The term “meme” (rhyming with “theme”), coined in 1976 by the biol­o­gist Richard Dawkins, refers to a “unit of cul­tur­al infor­ma­tion” which can prop­a­gate from one mind to anoth­er in a man­ner anal­o­gous to genes. If you haven’t read Dawkins’ clas­sic book The Self­ish Gene…it is nev­er too late to enjoy it! There are some “memes”…

Read More