Computerized Cognitive Assessments: opportunities and concerns

By Alvaro Fernandez | July 14, 2008 |

You know your weight. And your phys­i­cal fit­ness. And a vari­ety of health-relat­ed met­rics. What about your brain fit­ness? Two recent announce­ments bring out how the assess­ment of cog­ni­tive abil­i­ties, or brain func­tions, is increas­ing­ly being done thanks to new com­put­er­ized options: 1) Last week, OptumHealth announced an exclu­sive 3‑year agree­ment (esti­mat­ed at $18m) with…

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Cognitive Fitness as a New Frontier of Fitness

By Alvaro Fernandez | October 15, 2007 |

Very good arti­cle in the LA Times today. Like a Stair­Mas­ter for the brain: Can men­tal work­outs improve the mind’s agili­ty? Baby boomer con­cerns stim­u­late an indus­try expan­sion. The reporter, Melis­sa Healy, reviews the healthy aging seg­ment in the Brain Fit­ness field. A few select­ed quotes: — “There is plau­si­bil­i­ty, both bio­log­i­cal and behav­ioral, to…

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