Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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Who Says This is The Classroom of the Future?

The New York Times has recent­ly pub­lished sev­er­al very good and seem­ing­ly unre­lat­ed articles…let’s try and con­nect some dots. What if we ques­tioned the very premise behind nam­ing some class­rooms the “class­rooms of the future” sim­ply because they have been adding tech­nol­o­gy in lit­er­al­ly mind­less ways? What if the Edu­ca­tion of the Future (some­times also referred to as “21st Cen­tu­ry Skills”) wasn’t so much about the How we edu­cate but about the What we want stu­dents to learn and devel­op, apply­ing what we know about mind and brain to the needs they are like­ly to face dur­ing the next 50–70 years of their lives? Read the rest of this entry »

Resource for Brain Fitness Centers

Our Mar­ket Report has received some recent addi­tion­al acco­lades:

In a wide­ly scat­tered and unreg­u­lat­ed field, this clear, cred­i­ble doc­u­ment
is a first-class, pio­neer­ing com­pendi­um that’s like­ly to become indus­try-stan­dard
for all of us in this field. Well done!”
— Eric Jensen, Founder of Jensen Learn­ing Cor­po­ra­tion.

This is the first clear, con­cise and com­pre­hen­sive overview and analy­sis I have seen of Brain Fitness Market Reportthe emerg­ing Brain-Train­ing mar­ket­place. It is a great mar­ket research for every investor, entre­pre­neur, man­ag­er, researcher and oth­ers who seek an under­stand­ing of the sub­ject. Per­son­al­ly, I was wait­ing such a review for quite a while. The Sharp­Brains staff, led by Alvaro Fer­nan­dez, real­ly did a great job here.”

– Dan­ny Dankn­er, CEO, Applied Cog­ni­tive Engi­neer­ing (ACE).

Neu­ro­science is at a cross­roads, and The State of the Brain Fit­ness Soft­ware Mar­ket 2008 by Sharp­Brains, points the way for­ward. Our under­stand­ing of how the brain works is just begin­ning to yield real fruit in the form of prod­ucts that tru­ly improve the func­tion of the brain. This reports gives any­one inter­est­ed in how to under­stand which prod­ucts are tru­ly in a posi­tion to make a dif­fer­ence in brain func­tion, and which mar­kets will be inter­est­ed and prof­itable for such prod­ucts an invalu­able guide. We found the analy­sis clear, pre­cise, loaded with sub­stan­tive insight. One would be fool­hardy not to use this pub­li­ca­tion as the best guide to this mar­ket.”

– Dr. Arthur Lavin, Asso­ciate Clin­i­cal Pro­fes­sor of Pedi­atrics, Case Med­ical School, and Med­ical Direc­tor of A Work­ing Mind.

As we begin the task of devel­op­ing a Brain Fit­ness Cen­ter at our Sun­rise Senior Liv­ing Com­mu­ni­ty, this Brain Fit­ness Mar­ket Report is prov­ing Read the rest of this entry »

Brain Research Interview Series

We are work­ing on improv­ing sev­er­al sec­tions of our web­site, espe­cial­ly our Resources sec­tion. It will look much bet­ter in a few days. Our first step has been to re-orga­nize our Neu­ro­science Inter­view Series, and below you have how it looks today.

Dur­ing the last 18 months I have had the for­tune to inter­view over 15 cut­ting-edge neu­ro­sci­en­tists and cog­ni­tive psy­chol­o­gists on their research and thoughts. Here are some of our favorite quotes (you can read the full inter­view notes by click­ing on the links):

Read the rest of this entry »

Brain Health and Fitness Workshops

Today I have an announce­ment to make. You prob­a­bly are seeing all the arti­cles about Brain Fit­ness in the press and wondering, “What is this all about?”, “Can some­one help me nav­i­gate through all the pro­grams out there?”, “How is Brain Fit­ness rel­e­vant to me in my per­son­al life or at work?”. Well…we are deliv­er­ing a series of work­shops to com­pa­nies and orga­ni­za­tions com­bin­ing mod­ules -includ­ing sci­en­tif­ic overview, the indus­try trends and key play­ers, fun team-build­ing exer­cis­es- that can be tai­lored to each organization’s spe­cif­ic needs. Ses­sions last from 1 to 6 hours, depend­ing on the group’s com­po­si­tion and agen­da and are deliv­ered either in per­son or via web con­fer­ence.

We want to be able to reach more orga­ni­za­tions, so please let us know of any ideas!

Some recent examples

1. Man­ag­ing Stress for Peak Per­for­mance (we men­tioned some notes on an Accen­ture ses­sion)

New and chal­leng­ing sit­u­a­tions – such as tak­ing on new respon­si­bil­i­ties– can trig­ger reac­tions in our brain and body that lim­it or even block our deci­sion-mak­ing abil­i­ties. These reac­tions may also harm our long-term brain pow­er and health. Although we can­not avoid change and stress­ful sit­u­a­tions, we can learn how to man­age our stress lev­els to ensure peak per­for­mance-even in tough moments. The lat­est neu­ro­science research proves that stress man­age­ment is a train­able “men­tal mus­cle.” This is true for any high pres­sure pro­fes­sion, be it trad­ing, sports, or sim­ply mod­ern life.

2. The Sci­ence of Brain Health and Brain Fit­ness (sim­i­lar to what I will teach at UC Berke­ley OLLI)

Neu­ro­sci­en­tists have shown how the human brain retains neu­ro­plas­tic­i­ty (the abil­i­ty to rewire itself) and neu­ro­ge­n­e­sis (the cre­ation of new neu­rons) dur­ing its full life­time, lead­ing to a new under­stand­ing of Read the rest of this entry »

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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