The Brain Fitness Revolution is here with us

Roger Doo­ley, author of the Neu­ro­mar­ket­ing blog, wrote in April an excel­lent overview of the Brain Fit­ness field in the Future­Lab blog. Enjoy his entry Mar­ket­ing Neu­ro­science: Brain Fit­ness. Let me quote a cou­ple of sen­tences: “The two big dri­ving forces for the brain fit­ness move­ment are demo­graph­ics, par­tic­u­lar­ly the aging baby boom pop­u­la­tion, and…

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