Yesterday I had the chance to chat with Yaakov Stern, leading Cognitive Reserve researcher at Columbia University, and then with a group of 25 lifelong learners in Arizona who attended a brain fitness class (hello, Robert and friends!) based on our consumer guide The SharpBrains Guide to Brain Fitness. On reflection, I found both conversations to be very stimulating for the same reason: they were forward-looking, focused not so much on status quo but on how emerging research, technology and trends may impact our society and lives in years to come. Let’s continue the conversation. Let me share the 10 main trends that we analyzed/ forecasted in our book, and then ask you, sharp readers, to add your own 2 cents to the discussion. [Read more…] about Top 10 Brain Training Trends — Putting our Cognitive Reserve to Work
In an emerging, dynamic, high growth market, like brain training, it is difficult to make precise projections. But, we can observe a number of trends that executives, consumers, public policy makers, and the media should watch closely in the coming years, as brain fitness and training becomes mainstream, new tools appear, and an ecosystem grows around it.
1. We predict an increased emphasis on brain maintenance in locations ranging from retirement communities to gyms. As a computer-savvy baby boomer population looks for ways to stay mentally fit, brain fitness, or brain training, is becoming part of their vocabulary and concern.
2. Physical and mental exercise will be better integrated. Physical exercise has been shown to increase the rate of neurogenesis, whereas mental exercise helps ensure the survival of any newly created neurons. Today both activities usually take place in very different settings: the former, in health clubs, the later, in universities. We predict that the borders between them will become more diffuse. Expect new programs such as brain fitness podcasts that allow us to train working memory as we jog or exercise bikes with built-in brain games.
3. Watch for a [Read more…] about Brain Training Top 10 Future Trends