Brain fitness & training heads towards its tipping point

By Dr. Gerard Finnemore | January 19, 2009 |

How do you know when some­thing is fast mov­ing towards a Glad­wellian tip­ping point? When health insur­ance com­pa­nies and pub­lic pol­i­cy mak­ers launch sig­nif­i­cant ini­tia­tives. For exam­ple, the gov­ern­ment of Ontario recent­ly announced a $10 mil­lion invest­ment with Bay­crest Research Cen­tre who will part­ner with MaRS Ven­ture Group to devel­op and com­mer­cialise brain fit­ness technologies.…

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Research on Older Driver’s Safety

By Alvaro Fernandez | January 13, 2009

Good arti­cle in the New York Times today: An Epi­dem­ic of Crash­es Among the Aging? Unlike­ly, Study Says — “The (Insur­ance Insti­tute for High­way Dri­ving) insur­ance insti­tute is con­duct­ing fur­ther research to deter­mine why the risks appear to be going down for old­er dri­vers. It may be that today’s old­er dri­vers are sim­ply in bet­ter phys­i­cal and…

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Brain Training Games @ CNN

By Alvaro Fernandez | December 11, 2008 |

Crisp CNN arti­cle: Boom times for brain train­ing games Includ­ing my final quote “[Brain fit­ness] is not just some fad. The mar­ket is much deep­er than Nin­ten­do.” The “brain fit­ness cen­ter” financed by Ontario is Bay­crest. Com­pa­nies men­tioned: Mind­fit, Posit Sci­ence, Nin­ten­do, All­state, Brain­Builder, MyBrain­Train­er. The reporter and I also dis­cussed in depth the need for…

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Top 10 Cognitive Fitness Events of 2008 (Webinar)

By Alvaro Fernandez | December 2, 2008

We have just announced an upcom­ing webi­nar to pro­vide a mar­ket update:  Top 10 Cog­ni­tive Fit­ness Events of 2008 — A Mar­ket Update. When: Thurs­day Decem­ber 11th, from 12:00 to 1:00 pm Pacif­ic Time. The same webi­nar will be repeat­ed on Thurs­day Decem­ber 18th, from 9:00 to 10:00 pm Pacif­ic Time. The Top 10 Cog­ni­tive Fitness…

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