• Skip to main content
  • Skip to primary sidebar

Tracking Health and Wellness Applications of Brain Science

Spanish
sb-logo-with-brain
  • Resources
    • Monthly eNewsletter
    • Solving the Brain Fitness Puzzle
    • The SharpBrains Guide to Brain Fitness
    • How to evaluate brain training claims
    • Resources at a Glance
  • Brain Teasers
    • Top 25 Brain Teasers & Games for Teens and Adults
    • Brain Teasers for each Cognitive Ability
    • More Mind Teasers & Games for Adults of any Age
  • Virtual Summits
    • 2019 SharpBrains Virtual Summit
    • Speaker Roster
    • Brainnovations Pitch Contest
    • 2017 SharpBrains Virtual Summit
    • 2016 SharpBrains Virtual Summit
    • 2015 SharpBrains Virtual Summit
    • 2014 SharpBrains Virtual Summit
  • Report: Pervasive Neurotechnology
  • Report: Digital Brain Health
  • About
    • Mission & Team
    • Endorsements
    • Public Speaking
    • In the News
    • Contact Us

aging-workforce

Centre for Brain Fitness at Baycrest: Interview with Dr. William Reichman

February 23, 2009 by Alvaro Fernandez

In April 2008, Bay­crest, a lead­ing research insti­tute focused on aging and brain func­tion, received $10-mil­lion from the Ontario Gov­ern­ment to cre­ate a ground­break­ing Cen­tre for Brain Fit­ness. Its stat­ed goal was to “devel­op and com­mer­cial­ize a range of prod­ucts designed to improve the brain health of aging Ontar­i­ans and oth­ers around the world”.

“Our gov­ern­ment is proud to sup­port Bay­crest and its invalu­able work, which is already lead­ing to the dis­cov­ery of impor­tant new tools and approach­es to treat­ing brain dis­eases asso­ci­at­ed with aging,” said Min­is­ter of Research and Inno­va­tion, John Wilkinson.

We have Baycrest’s CEO with us today, to explore why Ontario and Bay­crest chose to Bill Reichman Baycrestbecome pio­neers in this area, and dis­cuss some of the main oppor­tu­ni­ties, and chal­lenges. Dr. William E. Reich­man is Pres­i­dent and CEO of Bay­crest. Dr. Reich­man, an inter­na­tion­al­ly-known expert in geri­atric men­tal health and demen­tia, is also Pro­fes­sor of Psy­chi­a­try on the Fac­ul­ty of Med­i­cine at the Uni­ver­si­ty of Toronto.

Alvaro Fer­nan­dez: Bill, thank you for your time. Let me start by ask­ing, giv­en that you just spoke at the recent Con­sumer Elec­tron­ic Show, what do you make of the grow­ing brain fit­ness field?

Bill Reich­man: it looks like a clas­sic exam­ple of a very promis­ing but still ear­ly stage field – a lot of oppor­tu­ni­ty and enthu­si­asm, but also a lot of prod­uct claims that are not backed by sol­id research. Think about the phys­i­cal fit­ness anal­o­gy: even today, after decades of progress, you still see peo­ple buy­ing research-based prod­ucts such as tread­mills but also all types of ran­dom machines they see on TV and have not been sub­ject to any val­i­da­tion. Sim­i­lar­ly, con­sumers today do not know what to make of grow­ing brain fit­ness claims. As anoth­er speak­er point­ed out, for the indus­try to ful­fill its promise, it will need to be care­ful with research and claims, not to end up like the nutraceu­ti­cals category.

By the way, let me rec­og­nize that the work you are doing with Sharp­Brains reports and your web­site is very impor­tant to offer qual­i­ty information.

Thank you. Let’s step back for a moment. Tak­ing a, say, 10 years view, what is the main oppor­tu­ni­ty that tech­nol­o­gy-based brain fit­ness can offer to society?

First of all, let me say that I think we have an oppor­tu­ni­ty to make major progress in Brain Health in the XXI cen­tu­ry, sim­i­lar to what hap­pened with Car­dio­vas­cu­lar Health in the XX, and tech­nol­o­gy will play a cru­cial role.

Giv­en the rapid advances we are wit­ness­ing today in the research and tech­nol­o­gy are­nas, I feel con­fi­dent in say­ing that in less than 10 years we will have both valid and reli­able assess­ments of cog­ni­tive func­tions, that will be used both by [Read more…] about Cen­tre for Brain Fit­ness at Bay­crest: Inter­view with Dr. William Reichman

Share this:

  • Tweet
  • Email
  • Print
  • More
  • Share on Tumblr
  • Pock­et

Filed Under: Brain/ Mental Health, Technology & Innovation Tagged With: aging, aging-workforce, baby-boomer, Baycrest, Brain-Fitness, brain-function, Brain-health, cardiovascular-health, caregivers, Centre-for-Brain-Fitness, cognitive-assessments, cognitive-exercise, cognitive-rehabilitation, Consumer-Electronic-Show, Donald-Stuss, Gary-Small, geriatric, Gordon-Winocur, healthy-aging, Ian-Robertson, John-Wilkinson, MaRS, medicine, Mental-Health, neuroimaging, neuropsychologists, neurorehabilitation, nutraceuticals, Ontario, PDA, Physical-Fitness, psychiatry, Rotman-Research-Institute, stroke, telehealth, Traumatic-Brain-Injury, William-Reichman

Upcoming events

January 29, 2009 by Alvaro Fernandez

Fyi, I will be speak­ing at the fol­low­ing events:

» March 5th, New York Acad­e­my of Med­i­cine, NYC. I will present Brain Fit­ness Soft­ware — Con­sumers Guide to dis­tin­guish­ing hope from hype, at the Com­pre­hen­sive Approach to Demen­tia Sym­po­sium spon­sored by Mon­te­fiore Med­ical Cen­ter and with cred­it des­ig­nat­ed by Albert Ein­stein Col­lege of Medicine.

» March 15–19th, ASA/ NCOA annu­al con­fer­ence in Las Vegas. I will be pre­sent­ing two ses­sions. Reg­is­tra­tion is open now at 2009 Aging in Amer­i­ca Con­fer­ence, but there is lim­it­ed infor­ma­tion on the ses­sions. Will blog when there are detailed abstracts available.

- The State of the Brain Fit­ness Mar­ket, 16-Mar-09, 08:00 PM — 09:30 AM

- Brain Fit­ness in Senior Hous­ing: 18-Mar-09, 11:30 AM — 12:30 PM

» April 8th, Uni­ver­si­ty of North Car­oli­na Greens­boro: Cog­ni­tive Fit­ness and the Aging Work­force: Oppor­tu­ni­ties and Chal­lenges, at the Sil­ver­ing Work­force Summit.

Share this:

  • Tweet
  • Email
  • Print
  • More
  • Share on Tumblr
  • Pock­et

Filed Under: Technology & Innovation Tagged With: aging, aging-workforce, brain-fitness-expert, brain-fitness-software, Brain-health, dementia, New-York-Academy-of-Medicine

Brain Training Games: Context, Trends, Questions

February 15, 2008 by Alvaro Fernandez

A spate of recent news cov­er­age on brain fit­ness and “brain train­ing” reflects a grow­ing inter­est in nat­ur­al, non-drug-based inter­ven­tions to keep our brains sharp as we age. This inter­est is very time­ly, giv­en the aging pop­u­la­tion, increas­ing Alzheimer’s rates, and soar­ing health care costs that place more empha­sis than ever on pre­ven­tion and chang­ing lifestyle.

This past Tues­day, the MIT Club of North­ern Cal­i­for­nia, the Amer­i­can Soci­ety on Aging, and Smart­Sil­vers spon­sored an event on The Emerg­ing Brain Fit­ness Soft­ware Mar­ket: Build­ing Bet­ter Brains to explore the real­i­ties and myths of this grow­ing field. The pan­el was mod­er­at­ed by Zack Lynch, Exec­u­tive Direc­tor of the Neu­rotech­nol­o­gy Indus­try Orga­ni­za­tion, and com­posed of a ven­ture cap­i­tal­ist and 3 CEOs of pro­gram devel­op­ers in the field. Before the pan­el, I had the chance to present an overview of the state of the Brain Fit­ness Soft­ware Mar­ket based on our upcom­ing report to be released on March 4th.

Why are we talk­ing about this field at all? Well, for one, an increas­ing num­ber of com­pa­nies are achiev­ing sig­nif­i­cant com­mer­cial suc­cess in pack­ag­ing “brain exer­cise”. An exam­ple is the line of Nin­ten­do games, such as Brain Age and Brain Train­ing, that have shipped over 15 mil­lion units world­wide despite lim­it­ed sci­en­tif­ic sup­port, since 2005. What is less vis­i­ble is that a num­ber of com­pa­nies and sci­en­tists are [Read more…] about Brain Train­ing Games: Con­text, Trends, Questions

Share this:

  • Tweet
  • Email
  • Print
  • More
  • Share on Tumblr
  • Pock­et

Filed Under: Technology & Innovation Tagged With: AARP, aging, aging-workforce, Alzheimers-Association, Alzheimers-symptoms, American-Society-on-Aging, Brain-games, Brain-health, Center-for-Disease-Control, cognitive-assessments, cognitive-health, cognitive-therapy, gyms, health-clubs, innovation, insurance-trends, mature-workers, meditation, mild-cognitive-impairment, Neurotechnology-Industry-Organization, neurotechnology.-brain-fitness-software, Nintendo-Brain-Age, nintendo-brain-training, Nintendo-games, OReilly-Emerging-Technology-Conference, retirement-communities, SmartSilvers, stress-disorders, traumatic-brain-injuries, Zack-Lynch

Improving Driving Skills and Brain Functioning- Interview with ACTIVE’s Jerri Edwards

February 4, 2008 by Alvaro Fernandez

Jerri Edwards- Active trialToday we are for­tu­nate to inter­view Dr. Jer­ri Edwards, an Asso­ciate Pro­fes­sor at Uni­ver­si­ty of South Flori­da’s School of Aging Stud­ies and Co-Inves­ti­ga­tor of the influ­en­cial ACTIVE study. Dr. Edwards was trained by Dr. Kar­lene K. Ball, and her research is aimed toward dis­cov­er­ing how cog­ni­tive abil­i­ties can be main­tained and even enhanced with advanc­ing age.

Main focus of research

Alvaro Fer­nan­dez: Please explain to our read­ers your main research areas 

Jer­ri Edwards: I am par­tic­u­lar­ly inter­est­ed in how cog­ni­tive inter­ven­tions may help old­er adults to avoid or at least delay func­tion­al dif­fi­cul­ties and there­by main­tain their inde­pen­dence longer. Much of my work has focused on the func­tion­al abil­i­ty of dri­ving includ­ing assess­ing dri­ving fit­ness among old­er adults and reme­di­a­tion of cog­ni­tive decline that results in dri­ving difficulties.

Some research ques­tions that inter­est me include, how can we main­tain health­i­er lives longer? How can train­ing improve cog­ni­tive abil­i­ties, both to improve those abil­i­ties and also to slow-down, or delay, cog­ni­tive decline? The spe­cif­ic cog­ni­tive abil­i­ty that I have stud­ied the most is pro­cess­ing speed, which is one of the cog­ni­tive skills that decline ear­ly on as we age.

ACTIVE results

Can you explain what cog­ni­tive pro­cess­ing speed is, and why it is rel­e­vant to our dai­ly lives? 

Pro­cess­ing speed is men­tal quick­ness. Just like a com­put­er with a 486 proces­sor can do a lot of the same things as a com­put­er with a Pen­tium 4 proces­sor, but it takes much longer, our minds tend to slow down with age as com­pared to when we were younger. We can do the same tasks, but it takes more time. Quick speed of pro­cess­ing is impor­tant for [Read more…] about Improv­ing Dri­ving Skills and Brain Func­tion­ing- Inter­view with ACTIVE’s Jer­ri Edwards

Share this:

  • Tweet
  • Email
  • Print
  • More
  • Share on Tumblr
  • Pock­et

Filed Under: Brain/ Mental Health, Technology & Innovation Tagged With: AARP, ACTIVE-study, ACTIVE-trial, aging-workforce, Alzheimers, assess-driving-fitness, brain-functioning, Brain-Training, cognitive-decline, cognitive-interventions, Cognitive-Training, Corporate-Training, crosswords, Decision-making, driving-skills, Human-Factors, insurance-companies, Jerri-Edwards, Journal-of-the-American-Medical-Association, JustScience-2008, Karlene-Ball, maintain-independence, memory-techniques, Memory-Training, mental-exercise, mental-quickness, Parkinsons, processing-speed-cognitive-abilities, reasoning-skills, useful-field-of-view, visual-attention

Cognitive Health and Baby Boomers: 6 Points to Keep in Mind

December 6, 2007 by Alvaro Fernandez

BrainVery inter­est­ing col­lec­tion of recent news…let’s con­nect some dots

1) Great arti­cle titled Boom time for retirees (Finan­cial Times)

- “By 2015, boomers will have a net worth of some $26,000bn (£12,750bn, ¬17,670bn)  equiv­a­lent to a year’s gross domes­tic prod­uct for the US and euro­zone com­bined. They will con­trol a larg­er pro­por­tion of wealth, income and con­sump­tion than any oth­er gen­er­a­tion in the coun­try  the first time that con­sumers over 50 have held such sway over the world’s largest economy.”

- “But as the boomers aged by 2015 they will all be out­side the fabled under-49 cohort  cor­po­rate Amer­i­ca failed to grow old with them. Mar­ket­ing experts argue that the con­tin­ued focus of large com­pa­nies such as P&G and Gap on the youth of  “gen­er­a­tion and “gen­er­a­tion” over­looks a sim­ple sta­tis­tic: the 18–49 age group will grow by only 1m peo­ple in the next 10 years, com­pared with the 22.5m Amer­i­cans set to enter the 50-plus bracket.”

- “The last thing the [boomer] gen­er­a­tion needs is a com­pa­ny that tells them they need tools to address their lack of dex­ter­i­ty, he says. “They don’t want geri­atric tools, they want cool stuff.

Main take-way: baby boomers are always “awake” and rein­vent­ing things…companies, adver­tis­ers, time to wake-up!

Full arti­cle: Boom time for retirees

2) The arti­cle is based upon this excel­lent McK­in­sey report [Read more…] about Cog­ni­tive Health and Baby Boomers: 6 Points to Keep in Mind

Share this:

  • Tweet
  • Email
  • Print
  • More
  • Share on Tumblr
  • Pock­et

Filed Under: Technology & Innovation Tagged With: aging, aging-workforce, baby-boomers, brain-fitness-gyms, cognitive-decline, cognitive-enhancement, cognitive-health, Cognitive-Training, corporate-America, geriatric, McKinsey-baby-boomers, memory, mild-memory-impairment, processing-speed, reasoning, retirement, white-matter

Growing Super Athletes (each of our students)

March 4, 2007 by Alvaro Fernandez

(Thanks for the lead, Tom!)

David Brooks writes a great col­umn (requires sub­scrip­tion) in the NYT titled A Cri­tique of Pure Rea­son. He expands the usu­al restrict­ed under­stand­ing of “edu­ca­tion” to incor­po­rate a wider sense of “learn­ing”, by discussing

1. Where

  • “The cre­ative ones (politi­cians) will final­ly absorb the truth found in decades of research: the rela­tion­ships chil­dren have out­side school shape their per­for­mance inside the school.”
Each of us has one and same brain, for school (or work) and for “real” life. Labels such as “for­mal” or “infor­mal” learn­ing are quite irrel­e­vant from a neur­al devel­op­ment point of view. What hap­pens at home is as impor­tant as what hap­pens in school.
2. What
  • “They will under­stand that schools filled with stu­dents who can’t con­trol their impuls­es, who can’t focus their atten­tion and who can’t reg­u­late their emo­tions will not suc­ceed, no mat­ter how many reforms are made by gov­er­nors, super­in­ten­dents or presidents.”
Skills in that list, that usu­al­ly don’t get explic­it atten­tion, and they should, since they are both crit­i­cal and train­able: [Read more…] about Grow­ing Super Ath­letes (each of our students)

Share this:

  • Tweet
  • Email
  • Print
  • More
  • Share on Tumblr
  • Pock­et

Filed Under: Education & Lifelong Learning, Peak Performance, Technology & Innovation Tagged With: aging-workforce, anxiety, appreciation, Brain-Fitness, brain-fitness-gyms, Brain-Training, coaching, cognitive-abilities, cognitive-decline, cognitive-enhancement, Darwin, diet, Francisco-J.-Varela-Research-Award-Recipients, geriatric, holidays, improve-memory, Learning, mild-memory-impairment, Nintendo-Brain-Age, strategic-consulting, Thanksgiving

Primary Sidebar

Top Articles on Brain Health and Neuroplasticity

  1. Can you grow your hippocampus? Yes. Here’s how, and why it matters
  2. How learning changes your brain
  3. To harness neuroplasticity, start with enthusiasm
  4. Three ways to protect your mental health during –and after– COVID-19
  5. Why you turn down the radio when you're lost
  6. Solving the Brain Fitness Puzzle Is the Key to Self-Empowered Aging
  7. Ten neu­rotech­nolo­gies about to trans­form brain enhance­ment & health
  8. Five reasons the future of brain enhancement is digital, pervasive and (hopefully) bright
  9. What Educators and Parents Should Know About Neuroplasticity and Dance
  10. The Ten Habits of Highly Effective Brains
  11. Six tips to build resilience and prevent brain-damaging stress
  12. Can brain training work? Yes, if it meets these 5 conditions
  13. What are cognitive abilities and how to boost them?
  14. Eight Tips To Remember What You Read
  15. Twenty Must-Know Facts to Harness Neuroplasticity and Improve Brain Health

Top 10 Brain Teasers and Illusions

  1. You think you know the colors? Try the Stroop Test
  2. Check out this brief attention experiment
  3. Test your stress level
  4. Guess: Are there more brain connections or leaves in the Amazon?
  5. Quick brain teasers to flex two key men­tal mus­cles
  6. Count the Fs in this sentence
  7. Can you iden­tify Apple’s logo?
  8. Ten classic optical illu­sions to trick your mind
  9. What do you see?
  10. Fun Mental Rotation challenge
  • Check our Top 25 Brain Teasers, Games and Illusions

Join 12,558 readers exploring, at no cost, the latest in neuroplasticity and brain health.

By subscribing you agree to receive our free, monthly eNewsletter. We don't rent or sell emails collected, and you may unsubscribe at any time.

IMPORTANT: Please check your inbox or spam folder in a couple minutes and confirm your subscription.

Get In Touch!

Contact Us

660 4th Street, Suite 205,
San Francisco, CA 94107 USA

About Us

SharpBrains is an independent market research firm tracking health and performance applications of brain science. We prepare general and tailored market reports, publish consumer guides, produce an annual global and virtual conference, and provide strategic advisory services.

© 2023 SharpBrains. All Rights Reserved - Privacy Policy