Posit Science, Nintendo Brain Age, and Brain Training Topics

By Alvaro Fernandez | June 24, 2008 |

A few col­leagues referred me over the week­end to a very nice arti­cle at busi­ness pub­li­ca­tion Port­fo­lio. While the arti­cle does an excel­lent job at intro­duc­ing the read­er to the con­cept and promise of com­put­er­ized cog­ni­tive assess­ments, it also con­tributes to the mythol­o­gy of “Brain Age”.  Let’s first take a look at the arti­cle How…

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Brain Fitness for Baby Boomers

By Alvaro Fernandez | June 18, 2008 |

One of the best arti­cles so far on the grow­ing brain fit­ness mar­ket, by the Asso­ci­at­ed Press. Click Here to check out sto­ry: “This is not just a Nin­ten­­do-fueled fad,” he says. “The brain fit­ness mar­ket passed a tip­ping point in 2007 thanks to the con­ver­gence of a very proac­tive boomer gen­er­a­tion hit­ting their 60s.” Arti­cle: Here. Highly…

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Brain Training/ Fitness Seminars

By Alvaro Fernandez | June 16, 2008 |

Sev­er­al hun­dred peo­ple par­tic­i­pat­ed in our first Brain Fit­ness Webi­nar Series, and are glad how the exper­i­ment well. We are already think­ing of top­ics and speak­ers for a sec­ond one, so stay tuned! In case you could­n’t attend them, we are shar­ing the slides we used (we did not record the webi­nar ses­sions). Here you go: 1)…

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Brain Health: Physical or Mental Exercise?

By Alvaro Fernandez | June 10, 2008 |

Our fel­low blog­ger Jere­my over at Psy­Blog has writ­ten a thought­ful post com­par­ing the val­ue of a num­ber of cog­ni­tive enhanc­ing tools. His over­all ver­dict? “The evi­dence for exer­cise boost­ing cog­ni­tive func­tion is head-and-shoul­ders above that for brain train­ing, drugs, nutri­tion­al sup­ple­ments and med­i­ta­tion. Sci­en­tif­i­cal­ly, on the cur­rent evi­dence, exer­cise is the best way to…

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Lumos Labs (Lumosity) Brain Training Games

By Alvaro Fernandez | June 3, 2008 |

Press release: Here – “Lumos Labs, devel­op­er of Lumosity.com, the lead­ing web-based provider of sci­en­tif­i­­cal­­ly-test­ed brain train­ing games, today announced that it has raised $3 mil­lion of equi­ty financ­ing from Pequot Ven­tures, Nor­west Ven­ture Part­ners (NVP), and exist­ing investors includ­ing Michael Dear­ing. The investor group brings exper­tise that will cat­alyze the ongo­ing devel­op­ment of Lumosity.com…

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