• Skip to main content
  • Skip to primary sidebar

Tracking Health and Wellness Applications of Brain Science

Spanish
sb-logo-with-brain
  • Resources
    • Monthly eNewsletter
    • Solving the Brain Fitness Puzzle
    • The SharpBrains Guide to Brain Fitness
    • How to evaluate brain training claims
    • Resources at a Glance
  • Brain Teasers
    • Top 25 Brain Teasers & Games for Teens and Adults
    • Brain Teasers for each Cognitive Ability
    • More Mind Teasers & Games for Adults of any Age
  • Virtual Summits
    • 2019 SharpBrains Virtual Summit
    • Speaker Roster
    • Brainnovations Pitch Contest
    • 2017 SharpBrains Virtual Summit
    • 2016 SharpBrains Virtual Summit
    • 2015 SharpBrains Virtual Summit
    • 2014 SharpBrains Virtual Summit
  • Report: Pervasive Neurotechnology
  • Report: Digital Brain Health
  • About
    • Mission & Team
    • Endorsements
    • Public Speaking
    • In the News
    • Contact Us

Limitless evidenceless trend: The growth of nootropic supplements

July 9, 2019 by SharpBrains

_______

The all-too-under­stand­able urge to buy a bet­ter brain (Vox):

“… unfor­tu­nate­ly, Bradley Coop­er is part­ly to blame for the boom of the edi­ble brain-improve­ment industry.

In 2011, he starred in Lim­it­less, a movie about a man who takes a spe­cial pill and becomes smarter and more capa­ble than any­one else on Earth. I’m jok­ing about the cul­tur­al sig­nif­i­cance of this movie, but I’m also not. It was a wild card and an unex­pect­ed hit, and it main­streamed an idea that had already been tak­ing hold among Sil­i­con Val­ley bio­hack­ers and human opti­miza­tion zealots. (TechCrunch called the pre­scrip­tion-only nar­colep­sy med­ica­tion Modafinil “the entrepreneur’s drug of choice” in 2008) …

The brain sup­ple­ments indus­try is still expand­ing. A recent report by Grand View Research esti­mat­ed it could reach $10.7 bil­lion annu­al­ly by 2025, grow­ing steadi­ly at about 8 per­cent per year. “Grow­ing health con­cerns over depres­sion, anx­i­ety, anti-aging, and sleep recov­ery issues” will con­tribute to the con­tin­ued rise, the report states. Over a quar­ter of this busi­ness is expect­ed to come specif­i­cal­ly from “mem­o­ry enhanc­ing” products.

This year, nootrop­ics have gone thor­ough­ly main­stream by inter­sect­ing with oth­er pow­er­ful con­sumer trends. Gwyneth Paltrow’s Goop recent­ly launched an anti “brain fog” sup­ple­ment called Nerd Alert (it’s just caf­feine and the same L‑theanine you’d get from a cup of tea), at a price point of $1 per chew­able. Lux­u­ry well­ness and beau­ty brand The Nue Co. intro­duced its lat­est sup­ple­ment Nootro-Focus in April, which you can buy on Net-a-Porter. New York City’s newest ultra-hip acupunc­ture start­up WTHN is sell­ing a nootrop­ic. There are, seri­ous­ly, nootrop­ics mixed with CBD.”

News in Context:

  • The FDA cracks down on dozens of sup­ple­ments claim­ing to pre­vent or cure Alzheimer’s Disease
  • Mak­er of “neu­ro” func­tion­al drinks set­tles false adver­tis­ing complaint
  • AARP: A major­i­ty of Amer­i­cans believe dietary sup­ple­ments improve brain health, despite the lack of evidence
  • Time to update the reg­u­la­to­ry frame­work for cog­ni­tive enhancement–especially nootropics?
  • Use and mis­use of ADHD drugs and nootrop­ics among teenagers and toddlers
  • Solv­ing the Brain Fit­ness Puz­zle Is the Key to Self-Empow­ered Aging

Share this:

  • Tweet
  • Email
  • Print
  • More
  • Share on Tumblr
  • Pock­et

Filed Under: Brain/ Mental Health Tagged With: brain, brain health, Brain-Fitness, brain-improvement, brain-improvement industry, dietary supplements, Limitless, mental-fitness, modafinil, nootropics, supplements

Primary Sidebar

Top Articles on Brain Health and Neuroplasticity

  1. Can you grow your hippocampus? Yes. Here’s how, and why it matters
  2. How learning changes your brain
  3. To harness neuroplasticity, start with enthusiasm
  4. Three ways to protect your mental health during –and after– COVID-19
  5. Why you turn down the radio when you're lost
  6. Solving the Brain Fitness Puzzle Is the Key to Self-Empowered Aging
  7. Ten neu­rotech­nolo­gies about to trans­form brain enhance­ment & health
  8. Five reasons the future of brain enhancement is digital, pervasive and (hopefully) bright
  9. What Educators and Parents Should Know About Neuroplasticity and Dance
  10. The Ten Habits of Highly Effective Brains
  11. Six tips to build resilience and prevent brain-damaging stress
  12. Can brain training work? Yes, if it meets these 5 conditions
  13. What are cognitive abilities and how to boost them?
  14. Eight Tips To Remember What You Read
  15. Twenty Must-Know Facts to Harness Neuroplasticity and Improve Brain Health

Top 10 Brain Teasers and Illusions

  1. You think you know the colors? Try the Stroop Test
  2. Check out this brief attention experiment
  3. Test your stress level
  4. Guess: Are there more brain connections or leaves in the Amazon?
  5. Quick brain teasers to flex two key men­tal mus­cles
  6. Count the Fs in this sentence
  7. Can you iden­tify Apple’s logo?
  8. Ten classic optical illu­sions to trick your mind
  9. What do you see?
  10. Fun Mental Rotation challenge
  • Check our Top 25 Brain Teasers, Games and Illusions

Join 12,620 readers exploring, at no cost, the latest in neuroplasticity and brain health.

By subscribing you agree to receive our free, monthly eNewsletter. We don't rent or sell emails collected, and you may unsubscribe at any time.

IMPORTANT: Please check your inbox or spam folder in a couple minutes and confirm your subscription.

Get In Touch!

Contact Us

660 4th Street, Suite 205,
San Francisco, CA 94107 USA

About Us

SharpBrains is an independent market research firm tracking health and performance applications of brain science. We prepare general and tailored market reports, publish consumer guides, produce an annual global and virtual conference, and provide strategic advisory services.

© 2022 SharpBrains. All Rights Reserved - Privacy Policy