We need to understand what stimuli and interventions can result in healthy fetus/ baby development” — Eduardo Briceño, CEO of Mindset Works

Ques­tion: Eduar­do, please share 1–2 major brain health needs you observe right now whose solu­tion demands a cre­ative and sig­nif­i­cant tech-enabled innovation.

Answer: We need to under­stand what stim­uli and inter­ven­tions can result in healthy fetus/ baby devel­op­ment, reduc­ing the per­cent­age of chil­dren devel­op­ing sig­nif­i­cant brain defi­cien­cies and pro­vid­ing means for preg­nant women, par­ents, and health care providers to deliv­er those stim­uli and interventions.


Ques­tion: And what advice would you give an entre­pre­neur launch­ing an inno­va­tion to address those needs–for the approach to be suc­cess­ful and sustainable?

Answer: The main thing I’d rec­om­mend is to cul­ti­vate strong part­ner­ships with researchers to devel­op and val­i­date those inter­ven­tions and with allied orga­ni­za­tions to enable scal­ing dis­tri­b­u­tion once the solu­tion is proven to help.


– Eduar­do Briceño is the Co-Founder & CEO of Mind­set Works, a lead­ing provider of growth mind­set train­ing ser­vices and pro­grams. He has spo­ken at numer­ous indus­try con­fer­ences and in-house train­ings for edu­ca­tors, pro­fes­sion­als, and lead­ers. Pri­or to Mind­set Works, Eduar­do was a Prin­ci­pal at the Sprout Group, a ven­ture cap­i­tal firm in Sil­i­con Val­ley. Eduar­do grew up in Cara­cas, Venezuela, and holds Bachelor’s degrees in Eco­nom­ics and Engi­neer­ing from the Uni­ver­si­ty of Penn­syl­va­nia, as well as an MBA and M.A. in Edu­ca­tion from Stan­ford University.

He will serve as a Judge in the first Brainnova­tions Pitch Con­test host­ed by the 2017 Sharp­Brains Vir­tu­al Sum­mit: Brain Enhance­ment in the Dig­i­tal Age (Decem­ber 5–7th, 2017).

About SharpBrains

SHARPBRAINS is an independent think-tank and consulting firm providing services at the frontier of applied neuroscience, health, leadership and innovation.
SHARPBRAINS es un think-tank y consultoría independiente proporcionando servicios para la neurociencia aplicada, salud, liderazgo e innovación.

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