Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


We need to understand what stimuli and interventions can result in healthy fetus/ baby development” — Eduardo Briceño, CEO of Mindset Works

Ques­tion: Eduar­do, please share 1–2 major brain health needs you observe right now whose solu­tion demands a cre­ative and sig­nif­i­cant tech-enabled inno­va­tion.

Answer: We need to under­stand what stim­uli and inter­ven­tions can result in healthy fetus/ baby devel­op­ment, reduc­ing the per­cent­age of chil­dren devel­op­ing sig­nif­i­cant brain defi­cien­cies and pro­vid­ing means for preg­nant women, par­ents, and health care providers to deliv­er those stim­uli and inter­ven­tions.


Ques­tion: And what advice would you give an entre­pre­neur launch­ing an inno­va­tion to address those needs–for the approach to be suc­cess­ful and sus­tain­able?

Answer: The main thing I’d rec­om­mend is to cul­ti­vate strong part­ner­ships with researchers to devel­op and val­i­date those inter­ven­tions and with allied orga­ni­za­tions to enable scal­ing dis­tri­b­u­tion once the solu­tion is proven to help.


– Eduar­do Briceño is the Co-Founder & CEO of Mind­set Works, a lead­ing provider of growth mind­set train­ing ser­vices and pro­grams. He has spo­ken at numer­ous indus­try con­fer­ences and in-house train­ings for edu­ca­tors, pro­fes­sion­als, and lead­ers. Pri­or to Mind­set Works, Eduar­do was a Prin­ci­pal at the Sprout Group, a ven­ture cap­i­tal firm in Sil­i­con Val­ley. Eduar­do grew up in Cara­cas, Venezuela, and holds Bachelor’s degrees in Eco­nom­ics and Engi­neer­ing from the Uni­ver­si­ty of Penn­syl­va­nia, as well as an MBA and M.A. in Edu­ca­tion from Stan­ford Uni­ver­si­ty.

He will serve as a Judge in the first Brainnova­tions Pitch Con­test host­ed by the 2017 Sharp­Brains Vir­tu­al Sum­mit: Brain Enhance­ment in the Dig­i­tal Age (Decem­ber 5–7th, 2017).

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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