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“We need low-cost monitoring technologies to track cognitive processes and capabilities at an individual level” — Danny Dankner, CEO and co-founder of Applied Cognitive Engineering

Danny Dankner

Question: Danny, please share 1-2 major brain health needs you observe right now whose solution demands a creative and significant tech-enabled innovation.

Answer: We need low-cost monitoring technologies to track cognitive processes and capabilities at an individual level. This would be critical to trace and diagnose deteriorating processes, especially among the “worried well” and older adults.

What advice would you give an entrepreneur launching an innovation to address that?

The same advice I’d give any entrepreneur: make sure you address a real need, be focused, shorten development cycles and work as close as possible to prospective customers. Of course you also need to assemble a group of capable and connected people which you are comfortable working with.

Finally, please share something exciting you’re working on.

We have been developing cognitive simulation systems to train and improve on-field decision-making performance  among competitive football (“soccer” in the US) players, and it’s exciting to start to see tangible results. For example, the Cologne Sport University just released this fascinating study about the efficacy of the Football IntelliGym, led by Prof. Daniel Memmert–the head of the sports cognition department there.

— Danny Dankner, a serial entrepreneur, is the CEO and co-founder of Applied Cognitive Engineering Ltd (ACE), a leader in the field of cognitive training for competitive athletes. Previously he was on the founding team of Kinetica Internetting Solutions, and led strategic initiatives at MobileSpear and Scepia Internet Solutions. Danny is a founding member of Tel Aviv University’s entrepreneurship forum and serves as board member of the Global Entrepreneurship Network Israel. He will serve as a Judge in the first Brainnovations Pitch Contest hosted by the 2017 SharpBrains Virtual Summit: Brain Enhancement in the Digital Age (December 5-7th, 2017).

— Brainnovations Judging Panel

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