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Next: Augmented Reality (AR) and Virtual Reality (VR) meet brain scanning and human enhancement

Face­book, Apple and the Com­ing Aug­ment­ed Real­i­ty Land Grab (Vari­ety):

Two new reports sug­gest that two of Sil­i­con Valley’s biggest com­pa­nies are secret­ly work­ing on aug­ment­ed real­i­ty (AR) tech­nol­o­gy. It may take some time before Apple is going to reveal its efforts in the space, but Face­book may give us a glance at its AR research as ear­ly as next month…The group is head­ed by DARPA and Google vet­er­an Regi­na Dugan, and has been work­ing on four sep­a­rate projects, includ­ing brain scan­ning, cam­eras, drones and aug­ment­ed real­i­ty, accord­ing to a Busi­ness Insid­er report. Build­ing 8 is expect­ed to play a big role at f8, accord­ing to that report, and job list­ings indi­cate that the com­pa­ny has been hir­ing to sell hard­ware prod­ucts in retail stores in the near future…

In addi­tion to Face­book, AR has also got­ten a lot of atten­tion from Google, which already has AR-enabled phones in the mar­ket. Microsoft has also been an ear­ly pio­neer in AR with its HoloLens head­set, and is now look­ing to gain mar­ket share for devices that com­bine AR and VR.”

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Categories: Cognitive Neuroscience, Peak Performance, Technology

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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