Next: Augmented Reality (AR) and Virtual Reality (VR) meet brain scanning and human enhancement

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Face­book, Apple and the Com­ing Aug­ment­ed Real­i­ty Land Grab (Vari­ety):

“Two new reports sug­gest that two of Sil­i­con Valley’s biggest com­pa­nies are secret­ly work­ing on aug­ment­ed real­i­ty (AR) tech­nol­o­gy. It may take some time before Apple is going to reveal its efforts in the space, but Face­book may give us a glance at its AR research as ear­ly as next month…The group is head­ed by DARPA and Google vet­er­an Regi­na Dugan, and has been work­ing on four sep­a­rate projects, includ­ing brain scan­ning, cam­eras, drones and aug­ment­ed real­i­ty, accord­ing to a Busi­ness Insid­er report. Build­ing 8 is expect­ed to play a big role at f8, accord­ing to that report, and job list­ings indi­cate that the com­pa­ny has been hir­ing to sell hard­ware prod­ucts in retail stores in the near future…

In addi­tion to Face­book, AR has also got­ten a lot of atten­tion from Google, which already has AR-enabled phones in the mar­ket. Microsoft has also been an ear­ly pio­neer in AR with its HoloLens head­set, and is now look­ing to gain mar­ket share for devices that com­bine AR and VR.”

To learn more:

• 10 neu­rotech­nolo­gies about to trans­form brain enhance­ment and brain health
• The Dig­i­tal Rev­o­lu­tion Meets the Human Brain
• Four rea­sons the future of brain health is dig­i­tal, per­va­sive and bright