French publisher Hachette Livre acquires majority stake in brain training app Peak

hachette-livreBrain-train­ing app Peak sells major­i­ty stake to French pub­lish­er Hachette (TechCrunch):

Some­thing of a sleep­er hit, the mak­ers of Peak — a sub­scrip­tion-based ser­vice specif­i­cal­ly designed to enter­tain a user while simul­ta­ne­ous­ly exer­cis­ing their cog­ni­tive skills — have sold a major­i­ty stake to French pub­lish­er Hachette Livre. Cre­at­ed by Lon­don-based app com­pa­ny Brain­bow, Peak has been down­loaded over 15 mil­lion times and was named Best App in 2014 by Apple, while Google Play chose it as the Best Self Improve­ment App in 2015 and 2016 (it also won a Europas award)…It’s under­stood that Peak is prof­itable in sev­er­al of its major mar­kets, which was clear­ly a draw. Rev­enues from dig­i­tal games far out­strip the world of book publishing.

This is hap­pen­ing amid a dip and lev­el­ing off of ebooks for Hachette — so they def­i­nite­ly want to look like they are grow­ing in dig­i­tal. They are clear­ly very intrigued by Peak’s sub­scrip­tion business.”

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SHARPBRAINS is an independent think-tank and consulting firm providing services at the frontier of applied neuroscience, health, leadership and innovation.
SHARPBRAINS es un think-tank y consultoría independiente proporcionando servicios para la neurociencia aplicada, salud, liderazgo e innovación.

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