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Improving brain fitness literacy in Japan

Shoukei Matsumoto and Alvaro Fernandez. Courtesy of Newsweek Japan

– Shoukei Mat­sumo­to and Alvaro Fer­nan­dez. Cour­tesy of Newsweek Japan

Newsweek Japan just pub­lished this great arti­cle to dis­sem­i­nate lat­est think­ing and research about med­i­ta­tion, brain fit­ness and dig­i­tal tech­nolo­gies, based on Alvaro Fer­nan­dez’ trip last week to dis­cuss How is our soci­etal obses­sion with tech­nol­o­gy chang­ing our health and well-being at the World Forum on Sport and Cul­ture in Tokyo.

Key insights dis­cussed, com­ing from The Sharp­Brains Guide to Brain Fit­nessnow in Japan­ese!–, includ­ed:

1) We are smarter and health­i­er than ever, so it is not true that tech­nol­o­gy (or Google) is killing our brains.

2) But it’s true is that we are fac­ing grow­ing health and brain chal­lenges. Why? Because, even if we are smarter and health­i­er, our fit­ness is not keep­ing up with the demands on our brains and minds in our increas­ing­ly com­plex work and life envi­ron­ment. We live longer lives, and soci­ety chBrainFitnessJapanese_Amazonanges faster than ever before.

3) What’s the solu­tion? For starters, to pay more atten­tion to non-inva­sive meth­ods to improve Brain Fit­ness, both from indi­vid­ual and insti­tu­tion­al per­spec­tives: how to edu­cate our chil­dren, how to bet­ter equip employ­ees, how to empow­er old­er adults. We need to improve brain fit­ness lit­er­a­cy for peo­ple of all ages to under­stand our brains, to use them wise­ly, and also to max­i­mize their life­long health and per­for­mance.

To learn more:

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters, and more, SharpBrains is an independent market research firm and think tank tracking health and performance applications of brain science.