Sharp Brains: Brain Fitness and Cognitive Health News

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AARP wants to engage Gen X and Millennials with Staying Sharp brain health platform

BrainFitnessLifecycleAARP Stay­ing Sharp Brain Health Sub­scrip­tion Open to All Ages (press release):

If sit­ting is the new smok­ing, then Mil­len­ni­als just might be on to something…it’s no sur­prise that the first dig­i­tal natives are using apps and online tech­nol­o­gy to track sleep data, seek out health­i­er food options and book a fit­ness class. Today, AARP made avail­able anoth­er crit­i­cal tool by expand­ing the avail­abil­i­ty of Stay­ing Sharp, the non-prof­it’s pre­miere brain health plat­form, to all age groups…

While brain health has always been a top con­cern among our cur­rent mem­bers, we have found that this is a top­ic that is a key health pri­or­i­ty for Gen­er­a­tion X and Mil­len­ni­als,” said Craig Fontenot, VP of Mem­ber­ship Val­ue Cre­ation for AARP. “In fact, 47 per­cent of Gen­er­a­tion X are car­ing for a par­ent (65 or over), mak­ing them more con­scious of the impact their choic­es today can make on their bod­ies and minds tomor­row.”

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Categories: Cognitive Neuroscience, Education & Lifelong Learning, Health & Wellness, Technology

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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