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Under new CEO, Lumosity to expand brain training platform with focus on applied skills and broader social, wellness factors

lumosityLumosity’s Stum­ble Reveals How We Think About Think­ing (Buz­zFeed News):

The ads were per­va­sive, pop­ping up on CNN, Fox News, NPR, and Google search­es. And they were per­sua­sive: Play­ing Lumos­i­ty games would do your brain good…But these claims sound­ed a lit­tle too rosy to the Fed­er­al Trade Com­mis­sion, which cit­ed these and oth­er ads in alleg­ing that Lumos Labs, the mak­er of Lumos­i­ty, preyed on people’s fears with non-sci­en­tif­i­cal­ly val­i­dat­ed claims. Ear­li­er this year, the com­pa­ny set­tled the charges by pay­ing $2 mil­lion into a fund for refunds, though it’s by no means going away or giv­ing up — it has a new CEO at the helm and a plan to cre­ate new games and bring on more customers…Lumos Labs’ new CEO, Steve Berkowitz, is not a sci­en­tist. He has been the pres­i­dent of IDG Books, the pub­lish­er of the Dum­mies series; an exec­u­tive at Microsoft; the CEO of Ask.com…This year, Berkowitz said, the team wants to branch out into applied skills like lan­guage arts and math and improve the social aspect of the games by mak­ing it easy for rel­a­tives to share their progress. And for the first time, Lumos Labs may design games to improve well­ness fac­tors like mind­ful­ness and sleep…

Fer­nan­dez of Sharp­Brains not­ed that not all brain-train­ing games are guilty of exag­ger­at­ed, ill-sup­port­ed claims. “We have to be care­ful not to throw out the baby with the bath­wa­ter,” he said. “Some peo­ple think every­thing works and some peo­ple think noth­ing works, and the real­i­ty, the truth, is some­thing in the mid­dle.”

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  1. Steve Zanon says:

    Extend­ing the plat­form into the “Applied Cog­ni­tive” space will be a good move by Berkowitz. Build­ing up on the game’s base (core) cog­ni­tive skills and active­ly bridg­ing think­ing skills into high­er (more com­plex) domains will go a long way to reduc­ing the trans­fer con­tro­ver­sy. An impor­tant strat­e­gy for Lumos Labs giv­en their recent FTC issue.

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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