Trend: Nestle launches Wellness Club in Japan integrating Nutritionists and Brain Trainers

Match made in nutri­tion­al heav­en: Nestlé launch­es Well­ness Club (press release):

‘Nestlé Japan has launched the company’s first per­son­alised health sup­port ser­vice. Nestlé Well­ness Club pro­vides sub­scribers with nutri­tion­al sup­port based on data about their phys­i­cal activ­i­ty, dietary infor­ma­tion and brain train­ing scores, all of which are col­lat­ed by a ded­i­cat­ed app…Dieticians review this infor­ma­tion along­side the results of brain train­ing exer­cis­es to sug­gest month­ly ‘train­ing menus’ to users, and select spe­cial­ly for­ti­fied matcha green tea cap­sules com­pat­i­ble with Nescafé Dolce Gus­to machines, to tar­get people’s pre­cise nutri­tion­al needs.

Mem­bers can also arrange direct con­sul­ta­tions with nutri­tion­ists and ‘brain train­ers’ via Skype.”

Relat­ed articles:

• Now in Japan­ese, The Sharp­Brains Guide to Brain Fitness!
• Brain Train­ing and “Brain-ism” in Japan