“If there were a system or a product that could make you, say, 10% smarter, you’d buy it in a second, right? That’s been the promise of the “brain training” field…
Now, faster than the current coursing through your cerebellum, the field is burgeoning into what could be called Brain Training 2.0. The new generation consists of devices that promise to monitor or stimulate your brain to make you calmer, more focused—perhaps even smarter. Priced from $79 to $595, these wearable gadgets—with names like Melon, Emotiv Insight, Melomind, iFocusBand, and Narbis—aim to gauge your cerebral activity using electroencephalography (EEG) and then redirect your focus. Other companies, such as Thync, Fisher Wallace Laboratories, and Halo Neuroscience, use mild electric pulses that purportedly activate certain connections in your brain.
The brain fitness market is expected to grow to $6 billion by 2020, according to SharpBrains, which tracks neuroscience trends…Top experts express reservations about today’s technology—but a belief that the field is real and heading in promising directions.”
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