Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


New $3m European-Israeli collaboration to build brain training system and enhance football (soccer) players’ game intelligence


The ini­tial pilot, fund­ed under the EU Hori­zon 2020 frame­work and to be com­plet­ed by 2017, will start with lead­ing Euro­pean soc­cer acad­e­mies includ­ing Ajax Ams­ter­dam, PSV Eind­hoven, AZ Alk­maar and FC Freiburg, in col­lab­o­ra­tion with the Sports Uni­ver­si­ty in Cologne, Ger­many.

Accord­ing to the for­mal descrip­tion to the project Brain Per­for­mance Enhance­ment Rev­o­lu­tion — Advanced Cog­ni­tive Train­ing Sys­tem for Foot­ball Play­ers, which fea­tures an EU con­tri­bu­tion of over 1.8 mil­lion euros, its objec­tives are as fol­lows:

The Brain­PEER project aims at pre­sent­ing a high­ly effec­tive brain-train­ing sys­tem for foot­ball play­ers. It will do so by adopt­ing ACE’s (note: Applied Cog­ni­tive Engi­neer­ing, based in Israel, is the Project Coor­di­na­tor) patent­ed Cog­ni­tive Sim­u­la­tion tech­nol­o­gy to foot­ball, demon­strat­ing it with elite foot­ball acad­e­mies, then run field tri­als with indi­vid­ual youth play­ers.

Foot­ball is the world’s most pop­u­lar sport…According to foot­ball experts, the main dif­fer­en­ti­at­ing skill between good foot­ball play­ers and aver­age ones is game intel­li­gence. Alas, there are cur­rent­ly no effec­tive tools to improve this crit­i­cal apti­tude.

ACE pro­pos­es an inno­v­a­tive and high­ly effec­tive cog­ni­tive train­ing pro­gram, address­ing foot­ball-relat­ed cog­ni­tive skills such as spa­tial aware­ness, antic­i­pa­tion, and deci­sion mak­ing.

The out­come of the project will be a mar­ket-ready brain-train­ing prod­uct for foot­ball play­ers of all ages and skill lev­els – the Foot­ball Intel­li­Gym. The pro­gram is designed as a friend­ly video-game, will be com­pat­i­ble with mobile devices, and at an afford­able price…This will pave the way to pre­sent­ing effec­tive brain train­ers for oth­er com­plex and cog­ni­tive-chal­leng­ing pro­fes­sions such as first-respon­ders, med­ical staff, oper­a­tors of con­trol cen­tres (e.g. air­port con­trollers and smart city offi­cers), and dri­vers.”

–> Dur­ing the upcom­ing Sharp­Brains Vir­tu­al Sum­mit (Novem­ber 17–19th) we will have an oppor­tu­ni­ty to dis­cuss this project with some of the key peo­ple involved.

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Categories: Cognitive Neuroscience, Education & Lifelong Learning, Peak Performance, Technology

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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