In the news: How non-invasive neurotechnology will enhance work and life

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Our new report is mak­ing the media rounds…

Reuters: Brain tech­nol­o­gy patents soar as com­pa­nies get inside peo­ple’s heads

From ways to eaves­drop on brains and learn what adver­tise­ments excite con­sumers, to devices that alle­vi­ate depres­sion, the num­ber of U.S. patents award­ed for “neu­rotech­nol­o­gy” has soared since 2010, accord­ing to an analy­sis released on Wednesday.

“Neu­rotech has gone well beyond med­i­cine, with non-med­ical cor­po­ra­tions, often under the radar, devel­op­ing neu­rotech­nolo­gies to enhance work and life,” Alvaro Fer­nan­dez said.

Net­work World: Brain­wave-read­ing patents spike on increase in com­mer­cial mind-read­ing apps

One inter­est­ing patent exam­ple the Sharp­Brains cit­ed (with­out reveal­ing the patent hold­er’s iden­ti­ty) mea­sures a sub­jec­t’s thresh­old con­cen­tra­tion to deter­mine the appro­pri­ate time to allow a noti­fi­ca­tion interruption.

CCTV-Amer­i­ca: Vir­tu­al real­i­ty star­tups take users to anoth­er dimension

Mar­ket research firm Sharp­Brains says neu­rotech is extend­ing into more indus­tries than ever, with five times the num­ber of non-inva­sive neu­rotech patents being grant­ed today com­pared to a decade ago.

Wall Street Tran­script: Nielsen leads the field in Sharp­Brains’ Report on Intel­lec­tu­al Prop­er­ty of Per­va­sive Neurotechnology

“Nielsen has made a sub­stan­tial invest­ment in neu­rotech­nol­o­gy over the past sev­er­al years, which is reflect­ed in the size of our patent port­fo­lio,” said Joe Wilke, Pres­i­dent, Nielsen Neu­ro. “It’s grat­i­fy­ing to be rec­og­nized by the Sharp­Brains study as the leader in this excit­ing new area.”

–> To learn more about per­va­sive neu­rotech and IP trends, you can enjoy this info­graph­ic and order this new 206-page report ($395).