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Why the quantified self requires both tech tools and smart brains



Tech tools to mea­sure per­for­mance can fall short (Finan­cial Times):

Ben­jamin Franklin could be con­sid­ered a pio­neer of the mod­ern “quan­ti­fied self” approach to per­son­al improve­ment. In the late 18th cen­tu­ry, he famous­ly used a chart to mon­i­tor his behav­iour, includ­ing acts of virtue, and reviewed his record of dai­ly activ­i­ties every night…

In the Fit­bit era, com­pa­nies have a dizzy­ing array of tech tools for set­ting and track­ing work goals Franklin-style…However, crit­ics wor­ry that the less mea­sur­able but equal­ly cru­cial tasks will be ignored. Because tar­gets focus atten­tion, they reduce people’s aware­ness of oth­er things that may be impor­tant even if they are not includ­ed in the track­ing sys­tem.”

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters and more, SharpBrains is an independent market research firm tracking health and performance applications of brain science.

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