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General Motors to adopt eye, head-tracking technology to reduce distracted driving

eyeheadtrackingGM to launch cars that can pick up on dis­tract­ed dri­ving (Finan­cial Times):

Gen­er­al Motors, the largest US auto man­u­fac­tur­er by sales, is prepar­ing to launch the world’s first mass-pro­duced cars with eye- and head-track­ing tech­nol­o­gy that can tell whether dri­vers are dis­tract­ed, accord­ing to peo­ple with knowl­edge of the plans.

See­ing Machines, an Aus­tralian group list­ed in Lon­don, has signed an agree­ment with safe­ty-goods mak­er Taka­ta to sup­ply GM with track­ing devices for up to 500,000 vehi­cles over the next three to five years.

The gad­gets will start by mea­sur­ing the rota­tion of the head so they can alert dri­vers if they are not spend­ing enough time look­ing in cer­tain areas such as the road ahead or the rear-view mir­ror.”

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Categories: Cognitive Neuroscience, Technology

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