Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Challenging the outdated “fixed brain” dogma, the cognitive training market keeps growing

brain-scan-impairedThis Man’s Brain Recov­ery Has Baf­fled Sci­en­tists And Pro­vid­ed Hope For Oth­ers (The Tele­graph):

…The odds of sur­viv­ing a coma are noto­ri­ous­ly hard to pre­dict, brain injury being the most com­plex of prob­lems afflict­ing the most com­plex organ in the body…In Lewis’s case, it took a vil­lage to rebuild his mind – in his talks he attrib­ut­es his progress to issues as dis­parate as cir­cu­la­tion and jaw align­ment. But he owes much of it to Dr Lois Prov­da, an edu­ca­tion­al ther­a­pist in West Hol­ly­wood – not a ground-break­ing sci­en­tist, or prize-win­ning researcher, just a con­sci­en­tious prac­ti­tion­er who helps those who have slipped down the learn­ing curve…

Until rel­a­tive­ly recent­ly neu­ro­sci­en­tists believed each part of the brain had a well-defined, unchang­ing role; if it was dam­aged there was lit­tle you could do about it, you just had to learn to live with it. But it is now wide­ly acknowl­edged that the brain is more ver­sa­tile than that and that, with the right sort of cog­ni­tive train­ing, it is pos­si­ble to per­suade oth­er areas of the brain to take on, at least to some extent, the tasks for­mer­ly car­ried out by those areas that have been dam­aged…

In the past decade espe­cial­ly, com­pa­nies such as Lumos­i­ty, Posit, Nin­ten­do and Cogmed have har­nessed the lan­guage of phys­i­cal fit­ness – “it’s a gym for the mind!” – to sell a mul­ti­plic­i­ty of apps, games and dig­i­tal exer­cis­es that promise to, in the words of the Lumos­i­ty pub­lic­i­ty, “build your cog­ni­tive reserve”. Accord­ing to Sharp­Brains, a neu­ro­science mar­ket research con­sul­tan­cy, the glob­al rev­enues of the brain train­ing indus­try increased from $200?million in 2005 to $1.3?billion in 2013…

It’s people’s atti­tudes and sup­port sys­tem that real­ly dis­tin­guish who recov­er well and who don’t,” says Jef­frey Kreutzer…“Recovery isn’t just neu­ronal – it’s a process that involves fam­i­ly sup­port, as well as a pos­i­tive atti­tude.”

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Categories: Cognitive Neuroscience, Health & Wellness

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About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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