Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Upgrading Education and Health in light of Neuroscience: The Frontier of Gaming?


We had a great event last Thurs­day in Lon­don to dis­cuss the future of applied neu­ro­science and gam­ing. Thank you, Brainbow/ Peak team, for host­ing us, and Strate­gic North for help­ing pro­mote it!

Many insights were shared. Per­haps one of the main take-aways was the sig­nif­i­cant oppor­tu­ni­ty at hand to lever­age big data in order to per­son­al­ize and refine brain train­ing method­olo­gies, help­ing brain train­ing trans­fer from the train­ing itself into real-world ben­e­fits that enhance the user’s per­son­al and pro­fes­sion­al life.

To learn more:

Event pro­gramme:

  • 18 10 — 18 15: Wel­come from Jes­si­ca Tres at The Brain Tumour Char­i­ty
  • 18 15 — 18 25: Open­ing Remarks by Event Chair Prof. Olivi­er Oul­lier, Pro­fes­sor of Behav­iour­al and Brain Sci­ences at Aix-Mar­seille Uni­ver­sity and Vice-Chair of the World Eco­nom­ic Forum’s Glob­al Agen­da Coun­cil on Neu­ro­science and Behav­iour.
  • 18 25 — 18 40: Keynote by Alvaro Fer­nan­dez, Sharp­Brains’ CEO & Co-Founder. Alvaro will be intro­duc­ing his lat­est book for the first time in the UK. The Sharp­Brains Guide to Brain Fit­ness: How to Opti­mise Brain Health and Per­for­mance at Any Age com­bines a user-friend­ly tuto­r­ial on how the brain works with evi­dence-based advice about how to choose and inte­grate lifestyle changes and brain-train­ing appli­ca­tions. Alvaro, named a Young Glob­al Leader by the World Eco­nomic Forum, runs Sharp­Brains, an inde­pen­dent mar­ket research firm track­ing applied neu­ro­science. He has been quot­ed by The New York Times, The Wall Street Jour­nal, CNN, AP and oth­ers, and has an MBA and MA in Edu­ca­tion from Stan­ford Uni­ver­si­ty.
  • 18 40 — 18 50: The Peak team will present its new ser­vice, Peak, as an exam­ple of the oppor­tu­ni­ties dis­cussed dur­ing the keynote.

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Categories: Cognitive Neuroscience, Education & Lifelong Learning, Health & Wellness

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About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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