Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Upgrading Education and Health in light of Neuroscience: The Frontier of Gaming?


We had a great event last Thurs­day in Lon­don to dis­cuss the future of applied neu­ro­science and gam­ing. Thank you, Brainbow/ Peak team, for host­ing us, and Strate­gic North for help­ing pro­mote it!

Many insights were shared. Per­haps one of the main take-aways was the sig­nif­i­cant oppor­tu­ni­ty at hand to lever­age big data in order to per­son­al­ize and refine brain train­ing method­olo­gies, help­ing brain train­ing trans­fer from the train­ing itself into real-world ben­e­fits that enhance the user’s per­son­al and pro­fes­sion­al life.

To learn more:

Event pro­gramme:

  • 18 10 — 18 15: Wel­come from Jes­si­ca Tres at The Brain Tumour Char­i­ty
  • 18 15 — 18 25: Open­ing Remarks by Event Chair Prof. Olivi­er Oul­lier, Pro­fes­sor of Behav­iour­al and Brain Sci­ences at Aix-Mar­seille Uni­ver­sity and Vice-Chair of the World Eco­nom­ic Forum’s Glob­al Agen­da Coun­cil on Neu­ro­science and Behav­iour.
  • 18 25 — 18 40: Keynote by Alvaro Fer­nan­dez, Sharp­Brains’ CEO & Co-Founder. Alvaro will be intro­duc­ing his lat­est book for the first time in the UK. The Sharp­Brains Guide to Brain Fit­ness: How to Opti­mise Brain Health and Per­for­mance at Any Age com­bines a user-friend­ly tuto­r­ial on how the brain works with evi­dence-based advice about how to choose and inte­grate lifestyle changes and brain-train­ing appli­ca­tions. Alvaro, named a Young Glob­al Leader by the World Eco­nomic Forum, runs Sharp­Brains, an inde­pen­dent mar­ket research firm track­ing applied neu­ro­science. He has been quot­ed by The New York Times, The Wall Street Jour­nal, CNN, AP and oth­ers, and has an MBA and MA in Edu­ca­tion from Stan­ford Uni­ver­si­ty.
  • 18 40 — 18 50: The Peak team will present its new ser­vice, Peak, as an exam­ple of the oppor­tu­ni­ties dis­cussed dur­ing the keynote.

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Categories: Cognitive Neuroscience, Education & Lifelong Learning, Health & Wellness

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