Heads-up: as proud Brain Awareness Week Outreach Partners, we are happy to announce that Brain Awareness Week 2014 is taking place this week, March 10–16th. Spearheaded by the Dana Alliance for Brain Initiatives every March, BAW unites the efforts of partner organizations worldwide in a celebration of the brain for people of all ages. Activities include open days at neuroscience labs; exhibitions about the brain; lectures on brain-related topics; social media campaigns; displays at libraries and community centers; classroom workshops; and more. SharpBrains will collaborate with activities around our books The SharpBrains Guide to Brain Fitness: How to Optimize Brain Health and Performance at Any Age and the just released Cómo invertir en su cerebro:Una guía SharpBrains para mejorar su mente y su vida (yes, our first book in Spanish!). Cheers to having a human brain!