Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Who will be the personal brain trainers of the future?

brainBrain-fit­ness indus­try caters to wor­ried boomers (Crain’s):

Mr. Fernandez…compares the brain-fit­ness indus­try of today with the phys­i­cal-fit­ness indus­try of half a cen­tu­ry or more ago. Where­as once there were no health clubs or per­son­al train­ers, today they’re ubiq­ui­tous. “Who will be the per­son­al brain train­ers of the future?” he says. “Are they going to be doc­tors, life coach­es, neu­ropsy­chol­o­gists? Will health clubs expand to incor­po­rate brain fit­ness? Or will peo­ple go to sep­a­rate facil­i­ties that spe­cial­ize in keep­ing peo­ple’s brains sharp?”

Anec­do­tal evi­dence sug­gests demand for such ser­vices is grow­ing. Diane Wil­son, founder of Gri­mard Wil­son Con­sult­ing, a Chica­go prac­tice offer­ing career coach­ing, psy­chother­a­py and neu­rother­a­py, says about half her clients are mid-career pro­fes­sion­als who “want to tap into ways of mak­ing their brain work more effec­tive­ly. Peo­ple are expect­ed to mul­ti­task more in their jobs, and they feel under the gun.” …Sher­rie All is own­er and direc­tor of Chica­go Cen­ter for Cog­ni­tive Well­ness in Evanston. “What I’ve seen in my work as a neu­ropsy­chol­o­gist is that a lot of peo­ple have stim­u­lat­ing jobs, so more men­tal stim­u­la­tion is prob­a­bly the last thing they need for brain well­ness,” she says. “A lot of things in our lifestyle affect how our brains age.”

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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