Who will be the personal brain trainers of the future?

brainBrain-fit­ness indus­try caters to wor­ried boomers (Crain’s):

Mr. Fernandez…compares the brain-fit­ness indus­try of today with the phys­i­cal-fit­ness indus­try of half a cen­tu­ry or more ago. Where­as once there were no health clubs or per­son­al train­ers, today they’re ubiq­ui­tous. “Who will be the per­son­al brain train­ers of the future?” he says. “Are they going to be doc­tors, life coach­es, neu­ropsy­chol­o­gists? Will health clubs expand to incor­po­rate brain fit­ness? Or will peo­ple go to sep­a­rate facil­i­ties that spe­cial­ize in keep­ing peo­ple’s brains sharp?”

Anec­do­tal evi­dence sug­gests demand for such ser­vices is grow­ing. Diane Wil­son, founder of Gri­mard Wil­son Con­sult­ing, a Chica­go prac­tice offer­ing career coach­ing, psy­chother­a­py and neu­rother­a­py, says about half her clients are mid-career pro­fes­sion­als who “want to tap into ways of mak­ing their brain work more effec­tive­ly. Peo­ple are expect­ed to mul­ti­task more in their jobs, and they feel under the gun.” …Sher­rie All is own­er and direc­tor of Chica­go Cen­ter for Cog­ni­tive Well­ness in Evanston. “What I’ve seen in my work as a neu­ropsy­chol­o­gist is that a lot of peo­ple have stim­u­lat­ing jobs, so more men­tal stim­u­la­tion is prob­a­bly the last thing they need for brain well­ness,” she says. “A lot of things in our lifestyle affect how our brains age.”

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SHARPBRAINS is an independent think-tank and consulting firm providing services at the frontier of applied neuroscience, health, leadership and innovation.
SHARPBRAINS es un think-tank y consultoría independiente proporcionando servicios para la neurociencia aplicada, salud, liderazgo e innovación.

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