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Rosetta Stone to buy Vivity Labs, developer of Fit Brains brain training games

Rosetta StoneRoset­ta Stone to Acquire Fit Brains Cre­ator Viv­i­ty Labs, Will Enter Fast-Grow­ing Brain-Train­ing Mar­ket (press release):

  • There is a remark­able over­lap between lan­guage learn­ers and peo­ple who are look­ing to boost their cog­ni­tive abil­i­ties,” said Steve Swad, Pres­i­dent and CEO of Roset­ta Stone. “Indeed, our research sug­gests that a sig­nif­i­cant per­cent­age of peo­ple who pur­chased a lan­guage-learn­ing prod­uct in the past year also con­sid­ered a com­put­er-based brain train­ing solu­tion. By acquir­ing Viv­i­ty Labs, we’re cap­i­tal­iz­ing on this nat­ur­al affin­i­ty between our prod­ucts, seiz­ing an oppor­tu­ni­ty to own a sig­nif­i­cant share of the brain fit­ness mar­ket, and accel­er­at­ing the growth of our Con­sumer busi­ness.”
  • The rapid expan­sion of the brain fit­ness cat­e­go­ry under­scores a new pub­lic desire for main­tain­ing and enhanc­ing cog­ni­tive health. Accord­ing to a 2012 study by Sharp­Brains, a research firm that tracks the sec­tor, the mar­ket for brain health soft­ware grew from $295 mil­lion in annu­al rev­enues in 2009 to more than $480 mil­lion at the end of last year. Experts esti­mate that the mar­ket will exceed $3 bil­lion by 2020. With Fit Brains in its prod­uct port­fo­lio, Roset­ta Stone expects to play a sig­nif­i­cant role in this growth sto­ry.”

Source of quot­ed mar­ket data: The Dig­i­tal Brain Health Mar­ket 2012–2020

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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