Rosetta Stone to buy Vivity Labs, developer of Fit Brains brain training games

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Rosetta StoneRoset­ta Stone to Acquire Fit Brains Cre­ator Viv­i­ty Labs, Will Enter Fast-Grow­ing Brain-Train­ing Mar­ket (press release):

  • “There is a remark­able over­lap between lan­guage learn­ers and peo­ple who are look­ing to boost their cog­ni­tive abil­i­ties,” said Steve Swad, Pres­i­dent and CEO of Roset­ta Stone. “Indeed, our research sug­gests that a sig­nif­i­cant per­cent­age of peo­ple who pur­chased a lan­guage-learn­ing prod­uct in the past year also con­sid­ered a com­put­er-based brain train­ing solu­tion. By acquir­ing Viv­i­ty Labs, we’re cap­i­tal­iz­ing on this nat­ur­al affin­i­ty between our prod­ucts, seiz­ing an oppor­tu­ni­ty to own a sig­nif­i­cant share of the brain fit­ness mar­ket, and accel­er­at­ing the growth of our Con­sumer business.”
  • “The rapid expan­sion of the brain fit­ness cat­e­go­ry under­scores a new pub­lic desire for main­tain­ing and enhanc­ing cog­ni­tive health. Accord­ing to a 2012 study by Sharp­Brains, a research firm that tracks the sec­tor, the mar­ket for brain health soft­ware grew from $295 mil­lion in annu­al rev­enues in 2009 to more than $480 mil­lion at the end of last year. Experts esti­mate that the mar­ket will exceed $3 bil­lion by 2020. With Fit Brains in its prod­uct port­fo­lio, Roset­ta Stone expects to play a sig­nif­i­cant role in this growth story.”

Source of quot­ed mar­ket data: The Dig­i­tal Brain Health Mar­ket 2012–2020