White House BRAIN Ini­tia­tive is a nice start, but it’s too small and timid (Ven­ture Beat): “…it’s unlike­ly to move the nee­dle because, unlike pre­vi­ous nation­al projects, it lacks ade­quate fund­ing and action­able objec­tives that can cap­ture the imag­i­na­tion of inno­va­tors and the pub­lic at large…Is there an alter­na­tive approach? Yes. Start with the soci­etal goal in mind,…