Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News


Employee Assistance Programs enhance corporate wellness with brain training

Com­pa­nies turn to brain games to tack­le work stress (For­tune):

As more and more jobs rely on knowl­edge work, cre­ativ­i­ty, and com­mu­ni­ca­tion skills, it’s not enough to have work­ers sit­ting at their desks — they must also be men­tal­ly sharp, emo­tion­al­ly present, and free from dis­trac­tion. The answer for some: brain train­ing.

The fun, game atmos­phere of My Brain Solu­tions helped Nation­wide achieve anoth­er goal: mak­ing the employ­ee assis­tance pro­gram more appeal­ing and stig­ma-free. While over­all EAP use at Nation­wide was at 7.7% in 2007 — already high­er than that year’s indus­try aver­age of 4% — after intro­duc­ing My Brain Solu­tions in 2009, EAP use sky­rock­et­ed to 18.4% in 2011.

My Brain Solu­tions con­tributed to greater effec­tive­ness of the broad­er well­ness offer­ings, Herath says. For instance, Nation­wide’s per­cent­age of obese and over­weight work­ers has declined between 2010 and 2012.

In 2012, for the first time more than 70% of the pop­u­la­tion is low risk. Our high-risk pop­u­la­tion is at an all time low of 7%,” says Herath. “This is a great mech­a­nism to do by itself. It’s a great mech­a­nism to do with coun­sel­ing. There are appli­ca­tions to it that run across the gamut from our most healthy to our most crit­i­cal.”

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About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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