Market Report: Transforming Brain Health with Digital Tools — The State of the Brain Fitness Market 2010

In hon­or of Brain Aware­ness Week (March 14–20th), any­one who reg­is­ters to par­tic­i­pate in the 2011 Sharp­Brains Sum­mit BEFORE MARCH 20TH will obtain a com­pli­men­tary 207-page PDF copy of the full mar­ket report Trans­form­ing Brain Health with Dig­i­tal Tools to Assess, Enhance and Treat Cog­ni­tion Across the Lifes­pan — The State of the Brain Fit­ness Mar­ket 2010. Please note that the nor­mal price of this report is $1,295. This report includes pro­pri­etary sur­veys, mar­ket data and in-depth analy­sis of 32 com­pa­nies, 10 Inno­va­tion Case Stud­ies pre­pared by 2010 Inno­va­tion Awards Win­ners and Final­ists, and 23 Research Exec­u­tive Briefs pre­pared by lead­ing scientists.

Report Sum­mary

This 207-page report tracks devel­op­ments at over thir­ty pub­lic and pri­vate com­pa­nies offer­ing dig­i­tal tools to assess, enhance and repair brain-based cog­ni­tive and self-reg­u­la­tion func­tions and pro­vides impor­tant indus­try data, insights and analy­sis to help investors, exec­u­tives, entre­pre­neurs, and pol­icy mak­ers nav­i­gate the oppor­tu­ni­ties and risks of this rapid­ly grow­ing field. The report dis­cusses the impli­ca­tions of cog­ni­tive neu­ro­science on healthy aging, edu­ca­tion, peak per­for­mance, and a num­ber of dis­or­ders such as atten­tion deficits, dyslex­ia, stroke and trau­matic brain injury, schiz­o­phre­nia, mild cog­ni­tive impair­ment, and Alzheimer’s dis­ease. The report also pro­vides infor­ma­tion and frame­works to help insti­tu­tions make informed invest­ment, part­ner­ing and pur­chase decisions.

The report includes:

• Sur­vey: The com­plete results of an exclu­sive March 2010 mar­ket sur­vey with 1,900+ respon­dents (in Chap­ter 2)
• Ven­dor analy­sis: A pro­pri­etary Mar­ket & Research Momen­tum Matrix to cat­e­go­rize main tech­nol­ogy ven­dors into four cat­e­gories, com­bined with 32 in-depth pro­files (in Chap­ter 3)
• Inno­va­tion case stud­ies: Ten detailed case stud­ies pre­pared by the Top 10 Final­ists in the 2010 Brain Fit­ness Inno­va­tion Awards (in Chap­ter 4)
• Research analy­sis: 23 Research Exec­u­tive Briefs writ­ten by lead­ing sci­en­tists at promi­nent research labs to pro­vide a unique win­dow into emerg­ing sci­ence and its impli­ca­tions (in Chap­ter 5)

–> Reg­is­ter to par­tic­i­pate in the 2011 Sharp­Brains Sum­mit BEFORE MARCH 20TH and obtain a com­pli­men­tary 207-page PDF copy of the full mar­ket report Trans­form­ing Brain Health with Dig­i­tal Tools to Assess, Enhance and Treat Cog­ni­tion Across the Lifes­pan — The State of the Brain Fit­ness Mar­ket 2010.

Table of Contents

Exec­u­tive Summary

Chap­ter 1. A Bird’s‑Eye View of the Grow­ing Field
– A Mar­ket in the mak­ing: size, seg­ments and themes
– Val­ue propo­si­tion and busi­ness mod­els per cus­tomer segment
– Major Devel­op­ments in 2009/ 2010: Pol­icy, Demand, Sup­ply, Science
– Pol­icy: from dis­ease treat­ment to enhanc­ing cog­ni­tion and men­tal well­ness across lifespan
– Demand: employ­ers, insur­ers and health plans join con­sumers and seniors’ communities
– Sci­ence: from Mag­ic Pills to Tools in the Toolkit
– Sup­ply: final­ly, scal­able assess­ments and inte­grated solutions
– Nav­i­gat­ing the dig­i­tal brain health tech­nol­ogy landscape
– Inter­view with Dr. Michael Merzenich — har­ness­ing neuroplasticity

Chap­ter 2. Mar­ket Sur­vey of Pri­or­i­ties, Beliefs, and Habits
– March 2010: Sur­vey of 1,900 deci­sion-mak­ers and ear­ly adopters
– Key take-aways
– Rank­ing of Brain Func­tions to Thrive in the XXI century
– Beliefs and Habits
– Pub­lic Aware­ness Priorities
– Pur­chase his­tory and com­par­a­tive cus­tomer satisfaction
– Cus­tomer sat­is­fac­tion for four top products
– Pur­chase inten­tions over next 12 months.
– Sur­vey details and demo­graphic information

Chap­ter 3. The Emerg­ing Com­pet­i­tive Landscape
– Nav­i­gat­ing the land­scape for assess­ments, ther­a­pies, train­ing and services
– The Sharp­Brains Research-Mar­ket Momen­tum Matrix
– Sum­mary table: Sharp­Brains’ Take on thir­ty-two Companies
– Sev­en Lead­ers: Com­pany Profiles
– Five High Poten­tials: Com­pany Profiles
– Two Cross­words 2.0: Com­pany Profiles
– Six Wait & See: Com­pany Profiles
– Six Inno­v­a­tive Ser­vice Models
– Six Inno­v­a­tive Start-Ups

Chap­ter 4. 2010 Inno­va­tion Awards: Ten Case Studies
– Inno­va­tion Case Stud­ies: Sum­mary Table
– Judg­ing Pan­el, Cri­te­ria and Results
– Arrow­smith Pro­gram: Finalist
– USA Hock­ey: Grand Prize Winner
– Nation­wide Mutu­al Insur­ance: Sil­ver Prize Winner
– Uni­ver­sity Behav­ioral Health­Care: Finalist
– All­state: Sil­ver Prize Winner
– AAA Foun­da­tion for Traf­fic Safe­ty: Finalist
– Saint Luke’s Brain and Stroke Insti­tute: Finalist
– Oak­land Unifi ed School Dis­trict: Finalist
– Men­tal Health Asso­ci­a­tion of Rock­land Coun­ty: Finalist
– SCAN Health Plan: Finalist

Chap­ter 5. Research & Devel­op­ment: 23 Research Exec­u­tive Briefs on Mea­sur­ing & Enhanc­ing Brain Fitness
– Recent Find­ings in Context
– Debunk­ing 10 typ­i­cal myths
– Research Exec­u­tive Briefs: Sum­mary Table
– Cog­ni­tion, neu­ro­pro­tec­tion and aging: A Nunes (Illi­nois), J Stein­er­man (Ein­stein-Mon­te­fiore)
– Mea­sur­ing and enhanc­ing dri­ving fi tness: N Cas­savaugh (Illi­nois), J Edwards (South Florida)
– Sur­vey of evi­dence-based cog­ni­tive train­ing method­olo­gies: T Alloway (Stir­ling), S Jaeg­gi & M Buschkuehl (Michi­gan, Bern), T Kling­berg (Karolin­ska), E Zelin­ski (USC Davis), D Vance (UAB), J Edwards (South Florida)
– Cog­ni­tive val­ue and lim­i­ta­tions of 3 types of com­mer­cial videogames: R Haier (Mind Research Net­work), D Bave­lier & S Green (Rochester), A Kramer (Illi­nois)
– Cur­rent and future com­put­er­ized ther­a­pies: D Lear­month (City), D Bave­lier &B Hubert-Wal­lan­der (Rochester),
– Emerg­ing brain-based mark­ers: J Stein­er­man (Ein­stein-Mon­te­fiore), B Gib­son (Notre Dame), Y Stern (Colum­bia), D Rabin­er (Duke)
– Emerg­ing clin­i­cal tools (neu­ro­feed­back, TMS, tDCS): L Hir­sh­berg & E Fes­ta (Brown), J Cooney Hor­vath & A Pas­cual Leone & F Fregni(Harvard)
– Inter­view with Dr. Mar­tin Buschkuehl — Cross­word puz­zles vs. cog­ni­tive training

Chap­ter 6: K12 Schools
– Key trends and players
– New Fed­eral Fund enables sig­nifi cant Sci­en­tific Learn­ing growth
– What Works Clearinghouse’s take on Fast For­Word, Earo­bics, Read, Write &Type!
– Rein­vent­ing edu­ca­tion: from con­tent trans­fer to per­son­al­ized capac­ity development
– Per­spec­tive by Tra­cy Alloway — Work­ing Mem­ory pre­dicts aca­d­e­mic performance

Chap­ter 7: Employers
– Key trends and players
– Sports Teams: detect, treat Trau­matic Brain Injury
– Sports Teams: improv­ing Win Ratios
– Mil­i­tary appli­ca­tions: detect, treat Trau­matic Brain Injury
– Mil­i­tary appli­ca­tions: accel­er­ate learn­ing, train­ing, performance
– Cor­po­rate Amer­ica: new brain-based solu­tions to well­ness and training
– The Mature Work­force adds urgency to brain fit­ness innovation
– Inter­view with Prof. Daniel Gopher – cog­ni­tive Sim­u­la­tions to enhance performance

Chap­ter 8: Consumers
– Key trends and players
– Focus groups: 50+ con­sumers want use­ful, chal­leng­ing fun
– AARP sur­vey: 65+ con­sumers want health and inde­pen­dence (not antiaging)
– Demo­graphic profi le of “cog­ni­tive gym” members
– AAA pro­motes cog­ni­tive train­ing for dri­ving fitness
– New assess­ments: val­i­dated Alzheimer’s screen­ing, brain fit­ness action plans
– From stand­alone prod­ucts to inte­grated online/ mobile platforms
– Claims by BBC Brain Test Britain mud­dle the waters (yes, more)
– Inter­view with Peter Kissinger — main­tain­ing dri­ving fit­ness as we age
– Per­spec­tive by Dr. Eliz­a­beth Zelin­ski on BBC Brain Test Britain
– Check­list for con­sumers eval­u­at­ing products

Chap­ter 9: Providers
– Key trends and players
– Health reform and Men­tal Par­ity Law dri­ve adop­tion of fi rst Brain-based Clin­i­cal Deci­sion Sup­port Systems
– Nation­al Insti­tute of Health (NIH) Pan­el on AD/ Cog­ni­tive Decline Pre­ven­tion: our Analysis
– Con­tin­ued Growth of “Brain Fit­ness Cen­ters” in Senior Liv­ing communities
– Com­put­er­ized Cog­ni­tive Behav­ioral Ther­apy as first-line treat­ment in the UK
– US Health Plans and Insur­ers Expand Cog­ni­tive Well­ness, Retrain­ing, Rehab Toolkits
– Rein­vent­ing TBI and schiz­o­phre­nia care
– Inter­view with Patrick Dono­hue – new frame­works and tools to stan­dard­ize care
– Per­spec­tive by Dr. Elkhonon Gold­berg – why and how neu­ropsy­chol­ogy needs to guide pharmacology
– Per­spec­tive by Dr. David Rabin­er — com­par­ing Work­ing Mem­ory Train­ing &med­ica­tion treat­ment for ADHD
– Check­list for providers select­ing brain fit­ness pro­grams and solutions

Chap­ter 10: Future Direc­tions: Pro­jec­tions and Bottlenecks
– 2010–2015 Mar­ket Outlook
– 2015 Growth Pro­jec­tions and Scenarios
– Cat­e­gory risks and mitigation
– Five Per­spec­tives by thought-lead­ers and decision-makers
– Inter­view with Dr. John Docher­ty — Tech­nol­ogy as the miss­ing link to enable a brain-based mod­el of Brain Care

In-depth Company Profiles

The tech­nol­ogy and ser­vice ven­dors ana­lyzed in depth in the report are:

• Advanced Brain Technologies
• Applied Cog­ni­tive Engineering
• Arrow­smith School
• Brain Cen­ter America
• Brain Resource
• CNS Vital Signs
• Cog­nic­iti
• Cog­ni­tive Fit­ness and Inno­v­a­tive Therapies
• Cogmed
• Cog­niFit
• Cogstate
• Dakim
• E‑Hub
• Houghton Mif­flin
• Learn­ing Enhance­ment Corporation
• Learn­ingRx
• Lex­ia Learning
• Lumos Labs
• Mar­bles: The Brain Store
• Med­In­ter­act
• Mem­ory Train­ing Cen­ters of America
• Mind360
• MyBrain­Trainer
• Neo­Corta
• Neu­ro­Trax
• NovaV­i­sion
• Posit Sci­ence
• Sci­en­tific Brain Training
• Sci­en­tific Learning
• Ultra­sis
• Unit­ed BioSource (acquired CDR)
• Telos Inter­na­tional
• Vibrant­Brains
• Vig­or­ous Mind
• Viv­ity Labs

–> Reg­is­ter to par­tic­i­pate in the 2011 Sharp­Brains Sum­mit BEFORE MARCH 20TH and obtain a com­pli­men­tary 207-page PDF copy of the full mar­ket report Trans­form­ing Brain Health with Dig­i­tal Tools to Assess, Enhance and Treat Cog­ni­tion Across the Lifes­pan — The State of the Brain Fit­ness Mar­ket 2010.