Sharp Brains: Brain Fitness and Cognitive Health News

Neuroplasticity, Brain Fitness and Cognitive Health News

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FAQ about SharpBrains Council for Brain Fitness Innovation

We have received many good ques­tions about the new Sharp­Brains Coun­cil for Brain Fit­ness Inno­va­tion — below you have some answers.

Ques­tion: We are based in Asia/ Australia/ Europe. Will time dif­fer­ences pre­vent us from par­tic­i­pat­ing in month­ly brief­in­gs and ben­e­fit­ing from the Coun­cil?

Answer: We will do our best to facil­i­tate a tru­ly glob­al com­mu­ni­ty and exchange. Please con­sid­er that…

  1. we will sched­ule month­ly brief­in­gs at 2 sep­a­rate times, one at 9am US Pacif­ic Time, the oth­er at 4pm US Pacif­ic Time, both cov­er­ing the same top­ic (but per­haps with dif­fer­ent guest speak­ers). And brief­in­gs will be record­ed.
  2. most activ­i­ties and resources are asyn­chro­nous any­way. Our mar­ket intel­li­gence reports and oth­er mate­ri­als are avail­able via this mem­bers-only online com­mu­ni­ty 24/7, same as online dis­cus­sion forums, focused groups to track/ dis­cuss spe­cif­ic top­ics, the abil­i­ty to ask ques­tions to and con­nect with oth­er mem­bers…

Ques­tion: Will some­thing change regard­ing SharpBrains.com blog and month­ly newslet­ter, which are great free resources?

Answer: We plan to  main­tain those free resources, focus­ing on con­tent of a gen­er­al inter­est for every­one with a brain. The Council’s pur­pose is to cre­ate a new valu­able in-depth resource and com­mu­ni­ty for pro­fes­sion­als and orga­ni­za­tions active with brain fit­ness ini­tia­tives, so we can all learn and share dur­ing the year, and help the field mature. That will include a new mem­bers-only newslet­ter just focused on industry/ pro­fes­sion­al top­ics, among many oth­er ben­e­fits.

Ques­tion: I have a huge personal/ pro­fes­sion­al inter­est on the top­ic, but my orga­ni­za­tion is not real­ly active in the field. May I join?

Answer: the Coun­cil wouldn’t be a good match for you at this point. We have designed it for pro­fes­sion­als and orga­ni­za­tion with bud­get for inno­v­a­tive brain health/ fit­ness activ­i­ties, and the annu­al mem­ber­ship fees reflect this.  Our book The Sharp­Brains Guide to Brain Fit­ness ($19.95) may be the best resource for oth­ers for the time being.

Ques­tion: Will the Coun­cil focus only on aging and Alzheimer’s top­ics or cov­er a range of men­tal health and brain well­ness top­ics?

Answer: we are build­ing the Coun­cil plat­form and com­mu­ni­ty on top of Sharp­Brains’ mar­ket research track­ing new research and non-inva­sive tools to assess, enhance and repair cog­ni­tion across the lifepan. Aging and Alzheimer’s Dis­ease are indeed two very impor­tant top­ics for the Coun­cil, but we will cov­er and dis­cuss a much wider range, led by the inter­ests of Coun­cil mem­bers. For exam­ple, exist­ing mem­bers have already expressed inter­est in impli­ca­tions and tools relat­ed to cor­po­rate train­ing and well­ness, pub­lic per­cep­tion and eth­i­cal impli­ca­tions of dif­fer­ent types of cog­ni­tive enhance­ment, set­ting up mul­ti­ple brain fit­ness cen­ters, using auto­mat­ed neu­ropsych assess­ments, help­ing chil­dren with learn­ing dis­abil­i­ties and mil­i­tary vet­er­ans with PTSD/TBI/MTB.

Ques­tion: Can you give me a sense of who is join­ing the Coun­cil?

Answer: we will be able to share more infor­ma­tion dur­ing the month of Octo­ber, but we already have inter­est from inno­va­tors at AARP, Wal­ter Reed Army Med­ical Cen­ter, Bay­crest, Saint Luke’s Health Sys­tem, Har­vard Med­ical School, Cog­niFit, Posit Sci­ence, SBT/HappyNeuron, Chor­at­e­ch, Nation­al Core for Neu­roethics, among oth­ers.


Ques­tion: What is the dif­fer­ence between the exec­u­tive and the orga­ni­za­tion­al mem­ber­ship?

Answer: As men­tioned above, both are aimed at pro­fes­sion­als whose orga­ni­za­tions are active in the field. The Exec­u­tive Mem­ber­ship gives one per­son, the Coun­cil Mem­ber, access to all ben­e­fits described here, which we can sum­ma­rize as: a) in-depth and ongo­ing mar­ket intel­li­gence, start­ing with Sharp­Brains’ 2010 mar­ket report, b) learn­ing and shar­ing with col­leagues and part­ners through the year, via our new mem­ber-only online plat­form and month­ly calls.

The Orga­ni­za­tion­al Mem­ber­ship allows up to five indi­vid­u­als to par­tic­i­pate, and rec­og­nizes the orga­ni­za­tion as a Sil­ver Spon­sor to the 2011 Sharp­Brains Sum­mit (dates TBD, last year it gath­ered over 40 speak­ers and 250 par­tic­i­pants in 16 coun­tries). Up to 5 indi­vid­u­als (4 of them employ­ees, 1 can be non-employ­ee) can access the same ben­e­fits as exec­u­tive mem­bers. Addi­tion­al­ly, the Sil­ver Spon­sor­ship Pack­age (same 2010 ben­e­fits detailed here) brings the fol­low­ing ben­e­fits:

  • Logo, descrip­tion and link in con­fer­ence web­site
  • 30-minute Prod­uct demo dur­ing Expo Day (option­al)
  • Offi­cial list­ing in all con­fer­ence mate­ri­als, includ­ing Sum­mit pro­gram book
  • Sharp­Brains press, mar­ket­ing, and pub­lic rela­tions out­reach
  • 2 com­pli­men­ta­ry con­fer­ence pass­es

Final­ly, we also offer a lim­it­ed num­ber of com­pli­men­ta­ry Aca­d­e­m­ic Mem­ber­ships to sci­en­tists with a dis­tin­guished and rel­e­vant pub­li­ca­tion track record who engage in our research exchange pro­gram.

Ques­tion: How does the process work?

Answer: Once you receive your invi­ta­tion and we process your annu­al mem­ber­ship fees, you will get imme­di­ate access to the mem­bers-only online com­mu­ni­ty where you can access resources such as our 2010 mar­ket and inno­va­tion report, learn about upcom­ing calls (which start in Octo­ber), and inter­act with oth­er mem­bers.

Ques­tion: Does becom­ing a Coun­cil mem­ber bring with it much work?

Answer: Not at all. We have designed the Coun­cil so that it becomes a resource, not a bur­den, to mem­bers. You can most­ly absorb infor­ma­tion, or active­ly gen­er­ate and con­tribute to the con­ver­sa­tion. Hav­ing said that, the more you put in, the more you’ll prob­a­bly get out.

To learn more and Request an Invi­ta­tion:  Sharp­Brains Coun­cil for Brain Fit­ness Inno­va­tion.

To access Coun­cil (mem­ber-only com­mu­ni­ty): Here.


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