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FAQ about SharpBrains Council for Brain Fitness Innovation

We have received many good ques­tions about the new Sharp­Brains Coun­cil for Brain Fit­ness Inno­va­tion — below you have some answers.

Ques­tion: We are based in Asia/ Australia/ Europe. Will time dif­fer­ences pre­vent us from par­tic­i­pat­ing in month­ly brief­in­gs and ben­e­fit­ing from the Coun­cil?

Answer: We will do our best to facil­i­tate a tru­ly glob­al com­mu­ni­ty and exchange. Please con­sid­er that…

  1. we will sched­ule month­ly brief­in­gs at 2 sep­a­rate times, one at 9am US Pacif­ic Time, the oth­er at 4pm US Pacif­ic Time, both cov­er­ing the same top­ic (but per­haps with dif­fer­ent guest speak­ers). And brief­in­gs will be record­ed.
  2. most activ­i­ties and resources are asyn­chro­nous any­way. Our mar­ket intel­li­gence reports and oth­er mate­ri­als are avail­able via this mem­bers-only online com­mu­ni­ty 24/7, same as online dis­cus­sion forums, focused groups to track/ dis­cuss spe­cif­ic top­ics, the abil­i­ty to ask ques­tions to and con­nect with oth­er mem­bers…

Ques­tion: Will some­thing change regard­ing SharpBrains.com blog and month­ly newslet­ter, which are great free resources?

Answer: We plan to  main­tain those free resources, focus­ing on con­tent of a gen­er­al inter­est for every­one with a brain. The Coun­cil’s pur­pose is to cre­ate a new valu­able in-depth resource and com­mu­ni­ty for pro­fes­sion­als and orga­ni­za­tions active with brain fit­ness ini­tia­tives, so we can all learn and share dur­ing the year, and help the field mature. That will include a new mem­bers-only newslet­ter just focused on industry/ pro­fes­sion­al top­ics, among many oth­er ben­e­fits.

Ques­tion: I have a huge personal/ pro­fes­sion­al inter­est on the top­ic, but my orga­ni­za­tion is not real­ly active in the field. May I join?

Answer: the Coun­cil would­n’t be a good match for you at this point. We have designed it for pro­fes­sion­als and orga­ni­za­tion with bud­get for inno­v­a­tive brain health/ fit­ness activ­i­ties, and the annu­al mem­ber­ship fees reflect this.  Our book The Sharp­Brains Guide to Brain Fit­ness ($19.95) may be the best resource for oth­ers for the time being.

Ques­tion: Will the Coun­cil focus only on aging and Alzheimer’s top­ics or cov­er a range of men­tal health and brain well­ness top­ics?

Answer: we are build­ing the Coun­cil plat­form and com­mu­ni­ty on top of Sharp­Brains’ mar­ket research track­ing new research and non-inva­sive tools to assess, enhance and repair cog­ni­tion across the lifepan. Aging and Alzheimer’s Dis­ease are indeed two very impor­tant top­ics for the Coun­cil, but we will cov­er and dis­cuss a much wider range, led by the inter­ests of Coun­cil mem­bers. For exam­ple, exist­ing mem­bers have already expressed inter­est in impli­ca­tions and tools relat­ed to cor­po­rate train­ing and well­ness, pub­lic per­cep­tion and eth­i­cal impli­ca­tions of dif­fer­ent types of cog­ni­tive enhance­ment, set­ting up mul­ti­ple brain fit­ness cen­ters, using auto­mat­ed neu­ropsych assess­ments, help­ing chil­dren with learn­ing dis­abil­i­ties and mil­i­tary vet­er­ans with PTSD/TBI/MTB.

Ques­tion: Can you give me a sense of who is join­ing the Coun­cil?

Answer: we will be able to share more infor­ma­tion dur­ing the month of Octo­ber, but we already have inter­est from inno­va­tors at AARP, Wal­ter Reed Army Med­ical Cen­ter, Bay­crest, Saint Luke’s Health Sys­tem, Har­vard Med­ical School, Cog­niFit, Posit Sci­ence, SBT/HappyNeuron, Chor­at­e­ch, Nation­al Core for Neu­roethics, among oth­ers.


Ques­tion: What is the dif­fer­ence between the exec­u­tive and the orga­ni­za­tion­al mem­ber­ship?

Answer: As men­tioned above, both are aimed at pro­fes­sion­als whose orga­ni­za­tions are active in the field. The Exec­u­tive Mem­ber­ship gives one per­son, the Coun­cil Mem­ber, access to all ben­e­fits described here, which we can sum­ma­rize as: a) in-depth and ongo­ing mar­ket intel­li­gence, start­ing with Sharp­Brains’ 2010 mar­ket report, b) learn­ing and shar­ing with col­leagues and part­ners through the year, via our new mem­ber-only online plat­form and month­ly calls.

The Orga­ni­za­tion­al Mem­ber­ship allows up to five indi­vid­u­als to par­tic­i­pate, and rec­og­nizes the orga­ni­za­tion as a Sil­ver Spon­sor to the 2011 Sharp­Brains Sum­mit (dates TBD, last year it gath­ered over 40 speak­ers and 250 par­tic­i­pants in 16 coun­tries). Up to 5 indi­vid­u­als (4 of them employ­ees, 1 can be non-employ­ee) can access the same ben­e­fits as exec­u­tive mem­bers. Addi­tion­al­ly, the Sil­ver Spon­sor­ship Pack­age (same 2010 ben­e­fits detailed here) brings the fol­low­ing ben­e­fits:

  • Logo, descrip­tion and link in con­fer­ence web­site
  • 30-minute Prod­uct demo dur­ing Expo Day (option­al)
  • Offi­cial list­ing in all con­fer­ence mate­ri­als, includ­ing Sum­mit pro­gram book
  • Sharp­Brains press, mar­ket­ing, and pub­lic rela­tions out­reach
  • 2 com­pli­men­ta­ry con­fer­ence pass­es

Final­ly, we also offer a lim­it­ed num­ber of com­pli­men­ta­ry Aca­d­e­m­ic Mem­ber­ships to sci­en­tists with a dis­tin­guished and rel­e­vant pub­li­ca­tion track record who engage in our research exchange pro­gram.

Ques­tion: How does the process work?

Answer: Once you receive your invi­ta­tion and we process your annu­al mem­ber­ship fees, you will get imme­di­ate access to the mem­bers-only online com­mu­ni­ty where you can access resources such as our 2010 mar­ket and inno­va­tion report, learn about upcom­ing calls (which start in Octo­ber), and inter­act with oth­er mem­bers.

Ques­tion: Does becom­ing a Coun­cil mem­ber bring with it much work?

Answer: Not at all. We have designed the Coun­cil so that it becomes a resource, not a bur­den, to mem­bers. You can most­ly absorb infor­ma­tion, or active­ly gen­er­ate and con­tribute to the con­ver­sa­tion. Hav­ing said that, the more you put in, the more you’ll prob­a­bly get out.

To learn more and Request an Invi­ta­tion:  Sharp­Brains Coun­cil for Brain Fit­ness Inno­va­tion.

To access Coun­cil (mem­ber-only com­mu­ni­ty): Here.


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About SharpBrains

As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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