Brain Training Market Talk, at MIT/ BoomerTech Series

We’ll have an excit­ing ses­sion in Palo Alto on Octo­ber 6th, as part of the BoomerTech series orga­nized by the MIT Club and Smart­Sil­vers. Let me share the details now.

Fact or Fad: Who is Shap­ing the Brain Fit­ness Market? 
Descrip­tion: Lots of buzz … Per­haps you think that “Senior Moments” are an inevitable part of aging. MIT Club Northern CaliforniaBut research shows you may be able to keep your brain young and fit the same way you do your body, with exer­cise and train­ing. With the suc­cess of Nintendo’s Brain Age, Posit Sci­ence and dozens of new soft­ware pro­grams and games that promise “brain fit­ness”, the real ques­tion is: “Are we expe­ri­enc­ing a fad, or an emerg­ing new con­sumer market?”

Join our speak­er, Alvaro Fer­nan­dez, author of the new book, The Sharp Brains Guide to Brain Fit­ness, and our expert pan­el to discuss:

* What are the top prod­ucts on the mar­ket today?
* Can the emerg­ing field of Brain fit­ness improve your job performance?
* How will con­sumers make informed deci­sions on what to buy and use?
* What are the emerg­ing trends to lever­age for entre­pre­neurs to jump into the marketplace?

Click Here to Register

Speak­er, Pan­elist & Moderator

Alvaro Fer­nan­dez, Sharp­Brains — Alvaro is co-founder and CEO of Sharp­Brains, a lead­ing mar­ket research firm that tracks the mar­ket and research for cog­ni­tive assess­ments, train­ing, and games. A mem­ber of the World Eco­nom­ic Forum’s Glob­al Agen­da Coun­cils, he has been quot­ed in The New York Times, The Wall Street Jour­nal, USA Today, and more, and recent­ly co-authored the book, The Sharp­Brains Guide to Brain Fit­ness: 18 Inter­views with Sci­en­tists, Prac­ti­cal Advice, and Prod­uct Reviews, to Keep Your Brain Sharp. Alvaro received mas­ters’ degrees in edu­ca­tion and busi­ness from Stan­ford Uni­ver­si­ty, and teach­es at UC-Berke­ley Osh­er Life­long Learn­ing Institute.

Pan­elists

Roger Quy, Gen­er­al Part­ner, Tech­nol­o­gy Part­ners — Roger has been respon­si­ble for the life sci­ence prac­tice of Tech­nol­o­gy Part­ners since 1989. He spe­cial­izes in neu­rotech­nol­o­gy, invest­ing in both bio­phar­ma and med­ical device com­pa­nies. Roger began his career at the Queen Square Insti­tute of Neu­rol­o­gy, Lon­don where he was a Research Fel­low for the British Med­ical Research Coun­cil. He devel­oped and com­mer­cial­ized tech­niques for mon­i­tor­ing the brains of ambu­la­to­ry patients. He con­tributed to a text­book on epilep­sy and holds eight patents. Roger earned a BA with hon­ors in psy­chol­o­gy and law and a PhD in neu­ro­science from the Uni­ver­si­ty of Keele, Eng­land. He received an MBA from the Haas School of Busi­ness at the Uni­ver­si­ty of Cal­i­for­nia, Berkeley.

Jan Zivic, Founder, Vibrant Brains — Jan’s inter­est in Brain Fit­ness is very per­son­al. She suf­fered a trau­mat­ic brain injury after an auto­mo­bile acci­dent sev­er­al years ago, and expe­ri­enced the con­cept of neu­ro­plas­tic­i­ty first-hand as she reha­bil­i­tat­ed from not being able to walk or think ratio­nal­ly to restor­ing much of her pre­vi­ous function.

Jan has served in a vari­ety of lead­er­ship roles includ­ing: the Board of Direc­tors of the Yer­ba Bue­na Cen­ter for the Arts where she cur­rent­ly serves as Pres­i­dent of the Board, the Library Com­mis­sion of SF, the Cal­i­for­nia Exec­u­tive Recruiters Asso­ci­a­tion (its first female Pres­i­dent), the Kather­ine Del­mar Burke Inde­pen­dent School, and The Fam­i­ly Ser­vices Agency of SF — Pres­i­dent of the Board. Jan was rec­og­nized as The SF Cable Car Awards “Woman of the Year,” and lat­er as the recip­i­ent of the Maya Angelou Com­mu­ni­ty Lead­er­ship Award, from the Uni­ver­si­ty of Cal­i­for­nia, San Fran­cis­co Med­ical School’s Cen­ter Of Excellence.

Date: Tues­day, Octo­ber 6, 2009

Time:

* 6:00PM Reg­is­tra­tion, Hors d’oeuvres and Networking
* 7:00PM Pre­sen­ta­tion and Pan­el Discussion

Cost:

* $20.00 in advance on the website
* $25.00 Walk-ins at the door (cash or check please, no cred­it cards accept­ed at door)

Con­tact:

Michael Sar­fat­ti
tel 415–885-2293
sarfatti@alum.mit.edu

Loca­tion:

Wil­son Sonsini
950 Page Mill Road
Palo Alto, CA 94301

Click Here to Register

About SharpBrains

SHARPBRAINS is an independent think-tank and consulting firm providing services at the frontier of applied neuroscience, health, leadership and innovation.
SHARPBRAINS es un think-tank y consultoría independiente proporcionando servicios para la neurociencia aplicada, salud, liderazgo e innovación.

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