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Brain Training New Frontier: Ice Hockey!

USA Hock­ey Inc., is the nation­al gov­ern­ing body for the sport of ice hock­ey in the Unit­ed States. As such, its mis­sion is to pro­mote the growth of hock­ey and pro­vide the best Ice Hockeypos­si­ble expe­ri­ence for all par­tic­i­pants by encour­ag­ing, devel­op­ing, advanc­ing and admin­is­ter­ing the sport.”

Why do we talk about ice hock­ey in a  brain fit­ness blog?

Well, we recent­ly announced this very inno­v­a­tive ini­tia­tive, and now can offer more con­text:

USA Hock­ey and Intel­li­gym:

- “USA Hock­ey, with part­ners ACE (Applied Cog­ni­tive Engi­neer­ing) and the BIRD (Bina­tion­al Indus­tri­al Research and Devel­op­ment) Foun­da­tion, have announced plans to devel­op a rev­o­lu­tion­ary prod­uct that will, for the first time ever, pro­vide play­ers a train­ing tool to devel­op “hock­ey sense.”

- “To be called Hock­ey Intel­li­Gym, the soft­ware-based prod­uct will fur­nish play­ers with a high­ly effec­tive train­ing tool to devel­op per­cep­tion and deci­sion-mak­ing skills. Fur­ther, it will enable coach­es to fine-tune the train­ing pro­gram and fol­low-up on the progress of their play­ers.”

- We’re real­ly into unchar­tered ter­ri­to­ry with the devel­op­ment of Hock­ey Intel­li­Gym, said Dave Ogre­an, exec­u­tive direc­tor of USA Hock­ey. “With the exper­tise of ACE and the sup­port of the BIRD Foun­da­tion, we’ll be able to pro­duce a prod­uct that will give our play­ers an oppor­tu­ni­ty to improve in areas that train­ing has nev­er before been avail­able.

- “It is antic­i­pat­ed that the prod­uct will be avail­able in Decem­ber 2010”

Full release: here

Com­ment:  this ini­tia­tive is very mean­ing­ful for two rea­sons: first, it shows how the Brain Fit­ness field is com­posed of sev­er­al mar­ket seg­ments (we cov­er ACE as one of the com­pa­nies in the Cor­po­rate, Mil­i­tary & Sports seg­ment) beyond what we can call “healthy aging”. Sec­ond, it beau­ti­ful­ly illus­trates the poten­tial to enhance cog­ni­tive per­for­mance at all ages — to improve qual­i­ty of life, dri­ving skills, job-relat­ed skills…

For more con­text, read: Cog­ni­tive Train­ing for Bas­ket­ball Game-Intel­li­gence: Inter­view with Prof. Daniel Gopher

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2 Responses

  1. Alvaro, I agree. A great boon to mod­el how neu­ro­science and neu­rotech enhances ath­let­ic train­ing. This takes Olympic meth­ods of men­tal prac­tice to a new lev­el!

    By the way, tonite at mindshare.la I got to wit­ness young entre­pre­neurs com­pet­ing in com­put­er vol­ley­ball and com­put­er soc­cer.
    Yet anoth­er instance of software/gaming devel­op­ing the neur­al net­works of Hand-Eye coor­di­na­tion!

    The future of brain tech is emer­gent!

    M. A. Green­stein, Ph.D., R.Y.T.
    The George Green­stein Insti­tute , cre­at­ing a sus­tain­able future by coach­ing bod­ies, brains and minds!

  2. Ralph Howard says:

    Alvaro — this is a great news. When I kept read­ing about brain train­ing appli­ca­tions, it was clear that it is only a mat­ter of time before the fastest sport ever — ice hock­ey — is addressed. Regard­ing Dr. Green­stein com­ment — there are stud­ies that show that high fideli­ty sim­u­la­tion actu­al­ly hin­der per­for­mance, so I’m not sure about those video games. I read the stuff about the Intel­li­Gym and it seems that these guys took a very effec­tive and promis­ing direc­tion.
    Good luck guys!

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As seen in The New York Times, The Wall Street Journal, BBC News, CNN, Reuters,  SharpBrains is an independent market research firm tracking how brain science can improve our health and our lives.

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