CogniFit (MindFit, DriveFit) raises USD 5 million

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From the web­site of the invest­ing ven­ture cap­i­tal firm, Milk Capital:

Milk Cap­i­tal invests USD 5 mil­lion in CogniFit

-July 31st, 2008. “Milk Cap­i­tal invest USD 5M in Cog­nifit, a com­pa­ny spe­cial­ized in cog­ni­tive and brain soft­ware The solu­tions devel­oped by Cog­niFit are designed to be applied to a large num­ber of fields, such as health­care, dri­ving, edu­ca­tion, sport and many oth­ers. The field of appli­ca­tions is almost unlim­it­ed as it is only restrict­ed by the capac­i­ties of the brain.” 

-“Since its estab­lish­ment in 1999, as a start-up in the Ofer Group’s Incu­ba­tor, Naiot, Cog­niFit attract­ed 4.2M$. The com­pa­ny has grown sig­nif­i­cant­ly and today, its soft­ware is dis­trib­uted in a large num­ber of coun­tries, from the Unit­ed States through France to New Zealand, and has been trans­lat­ed into ten lan­guages. This 5M$ invest­ment of MILK CAPITAL should dri­ve the devel­op­ment of Cog­niFit all the more than the com­pa­ny intends to con­quer new mar­kets by means of new prod­ucts and appli­ca­tions all over the world.”

Pre­vi­ous post on one of Cog­niFit’s prod­ucts, Dri­ve­Fit: Dri­ve­Fit; Brain Fit­ness Pro­gram for Dri­ving.

Oth­er recent ven­ture rounds in the brain fit­ness soft­ware space:

- Feb­ru­ary 2008: Dakim rais­es $10,6 million
— June 2008: Lumos Labs (Lumos­i­ty) rais­es $3 millions

I spoke at the MIT Club of North­ern Cal­i­for­nia in Feb­ru­ary to pro­vide an overview of the fas­ci­nat­ing land­scape. The write-up: Brain Train­ing Games: Con­text, Trends, Ques­tions.

For in-depth infor­ma­tion on the whole cat­e­go­ry ‑size, cus­tomer seg­ments, play­er land­scape, clin­i­cal val­i­da­tion, trends- you may enjoy our Mar­ket Report.